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Sending high-level criminals to face incarceration in the United States is a perpetual source of controversy in both Colombia and Mexico.
The aim of this research is to determine whether entrepreneurial intention models explain the entrepreneurial behaviour of individuals regarding venture creation in Latin…
The aim of this research is to determine whether entrepreneurial intention models explain the entrepreneurial behaviour of individuals regarding venture creation in Latin America, as well as to test if the three factors usually taken into consideration in these models (attitudes, perceived social value, and perceived self‐efficacy, as defined by Ajzen) really determine entrepreneurial intentions in this part of the world.
By using panel data from Global Entrepreneurship Monitor Global Report for the years 2008, 2009 and 2010, referring to Latin America, the paper employs two linear regression models to examine determinants of entrepreneurial intentions in Latin America and the role of the entrepreneurial intentions in the entrepreneurial initiative.
According to the results obtained, it can be stated that, also for the case of Latin America, entrepreneurial intentions are once more confirmed as a previous step of entrepreneurial behaviour with regard to venture creation. However, even though the three variables taken into consideration are significant as determinants of entrepreneurial intentions, evidence suggests a negative relationship between the perception of social value about entrepreneurship and the entrepreneurial intention, which contradicts the previous literature review. A further investigation regarding this result is planned for the near future.
The originality of this research arises from bringing together in a model three of the main elements in the research field of entrepreneurship – entrepreneurial intention models, global entrepreneurship monitor and Latin America (one of the most important places where the entrepreneurship phenomenon takes place).
Learning outcomes are as follows: understanding the difference between brand identity and brand image; applying various segmentation tools; understanding the appeal of the…
Learning outcomes are as follows: understanding the difference between brand identity and brand image; applying various segmentation tools; understanding the appeal of the aspirational brand and its consequence on private and public consumption; exploring the strategic options available to a brand facing a brand appropriation; exploring the pros and cons of opposing a brand appropriation; and developing a plan for the implementation of this strategy.
This case will help students understand the difference between the brand identity that the brand owners intend and the brand image that consumers actually perceive.
Complexity academic level
This case is designed to be used in marketing management, brand strategy or consumer culture course. Specifically, the case is designed for college seniors or master students with basic strategic marketing training. It should provide the basis of discussions on the topics of brand management, consumer culture, brand portfolio management, international marketing, repositioning strategy, brand architecture, brand equity, brand assets, brand appropriation and consumer relationships with brands.
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CSS 8: Marketing
This paper aims to present an analysis of entrepreneurial activities that emphasises anticipation and the art of future exploration; in so doing, it identifies important…
This paper aims to present an analysis of entrepreneurial activities that emphasises anticipation and the art of future exploration; in so doing, it identifies important aspects of entrepreneurship as aesthetic or creative activities.
After a short synthesis of the main entrepreneurial functions in terms of decision making in the financial sphere, the managerial sphere, and the “booster” sphere, the paper concentrates on the qualities required for a successful “booster” function (motivation, ambition, innovation, cooperation, proactiveness). Because proactiveness and innovation both require futures thinking and creativity, the paper presents relevant material from the literature on long‐term foresight to establish the artistic aspects of these important components of entrepreneurial activities.
The paper's linking of entrepreneurial functions to the capacity for anticipation establishes the need for entrepreneurs to acquire competencies (in the area of forecasting) that are usually associated with artistic endeavours.
There is an urgent need for university curricula to include material that is oriented towards the training of entrepreneurs. This should include specific courses on creativity and forecasting.
The recognition that key entrepreneurial functions (proactiveness and innovation) are more art than science, and that they therefore require a set of operational tools, is relatively novel in the current literature on entrepreneurial (and managerial) functions, and opens a research field in business decision making.
MEXICO: El Chapo capture will not improve security
MEXICO: Cartel destabilisation may increase violence
MEXICO/US: Extradition will not boost security ties