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The main aim of this paper is to introduce the articles of this theme issue and explain the pertinence of the strategic question.

A brief context for the strategic question is provided, as well as the issue alignment and a content analysis of the articles selected.

The profile of current and future tourists is changing. Travel consumers now want and expect accurate information to guide their choices, and these are increasingly based on quality, experimentation, willingness to undertake active holidays and to travel to sites with diverse and unique tourism products.

Collectively, the articles in this theme issue provide rich insights on key trends impacting the worldwide tourism industry, as well as suggestions on how to explore the opportunities arising from the highly competitive tourism markets. Proposals on scanning the tourism business environment are also presented and their importance discussed and illustrated.

From various angles of analysis, the final articles for this issue explore the trends and issues affecting the tourism industry, as well as approaches to scan the tourism business environment.

The purpose of this article is to critically review the contributions made by the global trends issue participants on how tourism will impact people and planet and so provide answers to the strategic question defined for this global trends issue.

A content analysis of the papers selected was performed to identify the most significant ideas and proposals and how they may contribute to knowledge and/or professional practice.

As the tourism industry prepares to reach new records, there is a clear need to rethink tourism in the post COVID-19 era. The option of following a traditional pre-pandemic model of tourism development and growth is no longer productive, instead organizations and destinations must take the opportunity to develop a model where society takes center stage, the resources are used in a sustainable way and the results are distributed amongst all those involved in the tourism value chain.

In this concluding article the authors, supported by the views and proposals of the entire writing team, provide answers to the strategic question, thus demonstrating how tourism will affect people and planet in the short and medium terms.

This paper aims to critically review the contributions made by the authors of the papers selected for this global trends issue and to present the main lessons for tourist organizations and destinations.

A content analysis of the papers presented in this global trends issue was performed so as to identify the most relevant contributions made by the authors.

Despite the questions and uncertainties about the future of travel and tourism, one thing is certain – it is up to us to take a conscious, thoughtful attitude, to fully enjoy destinations while conserving the natural and built heritage for future generations.

A summary of the key ideas in the articles comprising this global trends issue is presented, allowing for the identification of good practices by organizations and destinations.

This paper aims to introduce the papers in this issue and explain the pertinence of the strategic question.

A brief context for the strategic question is provided, as well as the issue alignment and a content analysis of the papers selected.

From the analysis of the papers selected for this theme issue, it becomes clear that tourism has become one of the major players in international economic, social and technological sectors, while representing one of the main income sources for developed and developing countries.

The papers selected for this issue shed light on an important problem: increasing tourist flows and overtourism at some world top destinations.

This study aims to identify the perceptions and satisfaction of tourists while visiting Portugal.

This study is based on ongoing research by Instituto de Planeamento e Desenvolvimento do Turismo (IPDT) on “Tourist perceptions while visiting Portugal”.

This study identifies the places chosen by tourists who visited Portugal, as well as the atributes they most valued in the country. With this study, the level of satisfaction of those visiting the country can also be verified as being quite high.

This study provides knowledge about the perceptions and satisfaction of tourists while visiting Portugal, including the main aspects they valued and their satisfaction about Portugal’s main attributes.

This study aims to identify tourists’ opinion about Portugal, identifying the most valued attributes of the country as well as the main doubts about the impacts of tourism on the originality of Portuguese cities.

This paper aims to critically review the contributions made by the authors of the papers selected for this global trends issue and to present the main lessons for tourist organizations and destinations.

A content analysis of the papers presented in this global trends issue was performed so as to identify the most relevant contributions made by authors.

Despite the questions and uncertainties about the future of this industry, one thing is certain: if the present world context does not change radically, it will continue to grow.

A summary of the key ideas in the articles comprising this global trends issue is presented, allowing for the identification of good practices by organizations and destinations.

This paper aims to critically review the contributions made by the authors of the papers selected for this theme issue and to present the main lessons learnt, recommendations and key points for action by tourist destinations.

Content analysis of the papers presented in this theme issue was performed so as to review the most relevant contributions made by authors.

The massification of tourism is becoming a headache for many destinations. Portugal, increasingly fashionable, is no exception. Rising demand may seem very positive, at first glance, but it becomes a problem when there is no control or action plans that monitor results and anticipate growth.

This study provides knowledge about the perceptions and satisfaction of tourists while visiting Portugal, including the main aspects they valued and their satisfaction about Portugal’s main attributes.

A summary of the key ideas in the articles comprising this theme issue is presented, allowing for the identification of good practices by organizations and destinations that deal with the exponential growth of tourism that we are living today.

The purpose of this paper is to critically review the contributions made by the writing team for this theme issue and to present the main ideas, lines of action and implications for a model of inclusive tourism.

A content analysis of the papers selected for this issue was performed so as to identify the most relevant contributions made by the authors.

From the analysis of the papers in this theme issue, it is clear that destinations need to reflect on and work towards a new model of tourism – more sustainable, innovative, responsible and supportive – adding value to the tourism ecosystem.

The papers in this theme issue shed light on the importance for tourist destinations of adopting a more inclusive approach. All tourist actors need to maintain their commitment to work together to promote universal accessibility and inclusiveness and this can be characterized via a new model of positive tourism.

This paper aims to introduce the papers in this issue and to explain the pertinence of the strategic question.

A brief context for the strategic question is provided, as well as the issue alignment and a content analysis of the papers selected.

From the analysis of the papers selected for this theme issue, it becomes clear that sustainable development is now one of the major concerns in the world today.

The papers selected for this issue shed light on an important theme issue question: how can tourism strategy contribute to sustainable development?