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While worker well-being is increasingly recognised as a performance driver and marker of socially responsible organisations, workaholism is ubiquitous and remains poorly understood. This study aims to uncover workaholism precursors, dynamics and trajectories, and explains how organisations can manage its emergence and impact.

Fifteen semi-structured interviews were conducted with a diverse sample of self-identified workaholics in New Zealand and analysed through interpretivist phenomenological analysis.

This study contributes to the workaholism literature by elucidating how the work–identity link is formed and maintained, the psychophysiological experiences and worldviews of workaholics and the role families, organisations and culture play in workaholism. The findings also elucidate the relationship between workaholism, work addiction and engagement.

The authors outline how leaders and organisations can detect and manage workaholism risk factors and understand its trajectories to develop healthy workplaces.

The retrospective experiential accounts obtained from a diverse sample of workaholics enabled the identification of workaholism precursors, including some previously undetected in the literature, their complex interrelations with environmental factors and workaholism trajectories.

The objective of this study is to analyze the experiences in wine tourism according to narratives shared by the visitors themselves. Furthermore, this study aims to examine the levels of intensity associated with these experiences within a wine destination, considering the segmentation of visitors.

This study uses a mixed-methods approach to analyze data, incorporating a deductive process followed by content analysis. Data collection procedures include a bibliographic review and a data survey conducted through netnography research to analyze 954 visitor reviews on TripAdvisor shared by visitors to Vale dos Vinhedos. Also, statistical analysis is performed to assess whether there are any significant variations in attribute citations among different market segmentation profiles.

The study’s discoveries indicate that there are no significant differences in intensity among profile segments for the dimensions of entertainment, aesthetics, educational and interactions, unlike escapism. The findings reveal that attributes such as “winery,” “wine,” “products and services” and “landscape” are essential for all visitors. In addition, the study shows that social interactions in the wine tourism destination are not as significant as previously assumed.

This research study constitutes a methodological advancement in the field of market segmentation using electronic word-of-mouth data. It provides crucial insights into the experiential nuances of the research locus and the varying degrees of these experiences in relation to visitor segmentation. Additionally, the contributions of this study are not only of theoretical importance but also hold practical implications for market segmentation strategies.

The literature on ‘mixed’ families (in which members are socially viewed as ‘different’ due to their varying ethnicities and/or nationalities) identifies several stakes of mixedness. One of them arises from childbirth, after which parents need to give name(s) to their offspring. How does the parent–child dyad understand the giving of names in their mixed family? What does naming children unveil regarding interpersonal interactions and the value of children within this social unit? The chapter delves into these questions through a case study of forenaming children in Filipino-Belgian families in Belgium. Interview data analysis reveals two modes of forenaming in these families: individualisation through single forenames and reinforcement of collective affiliation through compound forenames. Through the analytical framework of social relatedness, this chapter uncovers the way the act of naming a child bridges families based on biological and social ties, generations, and parents' nations of belonging in their transnational spaces. The complex process of naming reflects the power dynamics not only within the parental couple but also within the wider set of social relations. Although the use of forename(s) in everyday life and in legal terms differ, the value of children in the mixed families studied lies in their symbolic role as social bridges linking generations and non-biological relationships, the then and now, and the here and there.

I will present an example of a shared decision-making process between adults and children: a case study of an intergenerational project built collaboratively between a group of artists, teachers, their current and former students, their families and the inhabitants of a pedestrian square in Lisbon's city centre.

The project began as weekly meetings that took place in the ruins of an abandoned house that only had walls and a cemented floor. The participants had to climb up the wall to enter it. Eventually, together they decided to renovate the ruins, paint them, garden in them and to research what had happened to that building. They began a newsletter with photos, drawings and texts that was compiled into a book, which was published and released in a public event.

The results were obtained by the triangulation of participatory observation data, interviews with the children and adults, written and filmed records. I will show how the project stimulated a learning process that was collective and active for all participants. As a consequence of the use of child-centred practice, the children saw their collaboration in the structuring of the meetings as a moment when the traditional school hierarchy was minimised and they felt their knowledge valued, with impact in their school performance.

This study investigates the process of praxeological transformation developed in an early childhood institution using context-based staff educational practices as strategy to support the professional development of educators. It aims at developing a pedagogy that recognises and legitimises children as full-right citizens, thus valuing their competences to participate.

The context-based staff educational practices were taken in an ecological perspective thus recognising an interconnection between professional development, curriculum and organisational development. This is a longitudinal case study (four years) framed in a qualitative constructivist approach, using action research, context-based staff development and participatory childhood pedagogy as means to change educational practices. It is founded in the principles of the Childhood Association's pedagogical approach for children learning and teachers' development, as well as on the Effective Early Learning Project as a reference for monitoring and evaluating quality co-construction. The main objectives of the study were defined around the reconstruction of children and educators' images, to create democratic participatory understandings of central actors that will develop a situated pedagogy of respect and learning. The reconceptualisation of the image of the child, based on the listening of his/her voices, has been key for their right to participate and a professional motivation for kindergarten teachers to change their daily professional practices. The data gathered reveal the understanding of children as competent persons and active learners who construct complex forms of thought and action. This long process of learning led the participants to realise the importance of participatory childhood pedagogies.

Focusing on small- and medium-sized enterprises (SMEs), which are characterized by resource restrictions, this paper aims to explore consumer segment profiles by considering demographic, personality and creativity traits to determine whether consumers with different profiles exhibit distinct affective reactions to different logo design types (organic, cultural and abstract).

This exploratory study incorporates recent methodological developments, such as the novel response style correction method, to account for response style effects in evaluations of affect toward logo design. In separate analyses, respondents are segmented according to response style–corrected logo affect and personality and creativity items. The segmentation analysis relies on reduced k-means, a joint dimension and cluster analysis method, which accounts for dependencies between items while maximizing between-cluster variability. A total of 866 respondents from the Iberian Peninsula (Portugal: n = 543; Spain: n = 323) participated.

Based on a study using unknown logos (proxy for lower levels of budget communication, characteristics of SMEs), results reveal that there are three segments of consumers based on their affective response toward logo design: logo design insensitives, cultural logo dislikers and organic logo lovers. These segments are associated with different personality traits, creativity and biological sex (although biological sex is not a discriminant variable).

The decision not to control logos by color, to increase external validity, could limit the study’s internal validity if this aspect interacts with relevant study variables. Nevertheless, the empirical evidence can be used to further test associations between consumer profiles and responses to logo design.

Findings highlight the relevance of considering complex profile segments, combining demographics, psychographics and creativity to predict affective consumer responses to brand logo design. This research provides guidelines for SMEs when choosing or modifying their logo design to appeal to different consumer segments.

This study provides managers of SMEs (less present nowadays in empirical studies) with evidence suggesting that complex customer profiles help to understand differences in affective responses to natural logo designs. Furthermore, it relies on the use of a novel methodological development that improves the accuracy of the exploratory study developed.

World Tourism Organization (WTO) recognizes image as the main aspect to be considered by a destination in its promotion and marketing process. Cities try to build valued and recognized images, established from an identity defined based on their own values. One of the strategies adopted for this construction is to hold events, through which it is possible to promote tourism, move the economy, improve the infrastructure, change the image and influence intentions to visit the destination. From the point of view of supply and demand, theorists have proposed two categories of destination image: the projected image and the perceived image. In this context, the objective of the research was to propose a model for measuring the Projected and Perceived Image through the Organizational Identity of the Volvo Ocean Race Brazil.

With a quali-quantitative approach, the study universe is composed of in-depth interviews with the main members of the organizing committee, documentary and netnographic analysis of the event's social networks. For the analysis and interpretation of qualitative data, the collective subject discourse was used. Documentary and netnographic analysis were by means of deductive content analysis and correspondence analysis.

The results supported the three secondary hypotheses of the research, leading to confirm the central hypothesis that the constructed organizational identity, projected by the image, is perceived by visitors to the event studied.

It is understood as fundamental the expansion of studies regarding projected and perceived image, identity and the possibility of its application in tourist events, as social representations, as support also for the definition of management and marketing strategies.

While social networking sites (SNS) have many positive aspects, they can have several adverse outcomes, among which privacy violations are a vital concern. The authors first posit that concerns regarding privacy violations can drive attempts to reduce SNS use. Next, the authors note that these violations can have two sources: peers and the social media provider. Thus, there is a need to understand how this complex system of privacy concerns affects use reduction decisions. To do so, this paper aims to examine the separate and joint roles of institutional and peer privacy concerns in driving SNS use reduction.

Based on privacy calculus theory, the authors propose a theoretical model to explain SNS use reduction, with institutional and peer privacy concerns as independent variables. The authors empirically examine the research model using a sample of 258 SNS users.

This study reveals that institutional and peer privacy concerns independently increase one's intention to reduce SNS use and that institutional privacy concern strengthen the relation between peer privacy concern and the intention to reduce SNS use.

Research thus far has not examined how the two facets of privacy work in tandem to affect 'users' decisions to change their behaviors on SNS platforms. Considering the unique and joint effect of these facets can thus provide a more precise and realistic perspective. This paper informs theories and models of privacy and online user behavior change.

Africa is a vast, immensely diverse continent with hundreds of local languages, traditions, values, and cultures that shape the lives of its people. The vast resources available on the continent present numerous opportunities for economic development and prosperity. The preceding chapters in this volume have explored many of these resources, highlighting the importance of indigenous knowledge in driving sustainable business structures across Africa. This chapter concludes with practical recommendations for implementing and sustaining indigenous knowledge on the continent and building a more equitable and sustainable future for Africa. We anticipate that these observations and recommendations will aid African researchers, government and non-governmental organisations, educators, business actors and leaders, legislators, and the general public in thinking globally but acting locally to advance indigenous knowledge in Africa.