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Article
Publication date: 17 August 2018

Jiunn-Woei Lian

Self-service technology (SST) has become popular in many areas, but consumers from many countries still prefer human-provided services. Why is this so? The purpose of this…

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2217

Abstract

Purpose

Self-service technology (SST) has become popular in many areas, but consumers from many countries still prefer human-provided services. Why is this so? The purpose of this paper is to understand the possible reasons by integrating two perspectives: personal characteristics marketing and the information systems success model (IS success model).

Design/methodology/approach

The authors propose an integrated model and conduct an empirical questionnaire survey which generates a total of 345 valid responses.

Findings

The authors find that personal technology anxiety and the need for interpersonal interaction are critical factors that affect SST usage continuance intention. Furthermore, personal technology anxiety affects the consumer’s perception of the quality of both the information and the SST system itself, which determines the level of satisfaction and the intention to continue to use the system. Second, the IS success model perspective reveals that the following factors determine the level of perceived satisfaction with SST: information quality, system quality, enjoyment and design. However, only information quality and system quality affect the intention to continue SST usage. The authors also find that satisfaction and the need for interpersonal interaction also determine the SST usage continuance intention.

Originality/value

The IS success model is found to be helpful in understanding the underlying reasons for this. To aid in the development of successful future SSTs, these findings can be referenced by countries in which SST is not so popular. Our proposed model further enhances the theoretical development of the IS success model.

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Article
Publication date: 3 February 2020

Jiunn-Woei Lian, Chih-Teng Chen, Li-Fang Shen and Hung-Ming Chen

The purpose of this study is to explore the critical factors that affect users’ acceptance and usage intention toward blockchain-based smart lockers.

Abstract

Purpose

The purpose of this study is to explore the critical factors that affect users’ acceptance and usage intention toward blockchain-based smart lockers.

Design/methodology/approach

The research is designed in two phases. In the first phase, the key stakeholders are interviewed. Participants include managers from technology providers and logistics companies. In the second phase, a questionnaire survey is used to validate the proposed model.

Findings

Based on the final results, this study makes the following three suggestions. First, perceived usefulness and perceived ease of use are the critical factors. In other words, it is important to emphasize the function and convenience of a new service when introducing it to a potential user. Second, safety is not the major concern when using a blockchain-based smart locker. This means that users will trust the service provider for providing a secure service. Users do not worry about the security problem. Finally, the network externality of smart locker is also insignificant.

Originality/value

This study has three major contributions. First, this study identifies the critical factors that will affect user acceptance of blockchain-based smart lockers. Next, this study combines the opinions from service providers and users to understand the gap between different stakeholders. Finally, this study can enrich our understanding on the applications of blockchain from a managerial perspective and not only from a technical perspective, as in most previous studies.

Details

The Electronic Library, vol. 38 no. 2
Type: Research Article
ISSN: 0264-0473

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Article
Publication date: 24 January 2018

I-Chiu Chang, Chia-Hui Chang, Jiunn-Woei Lian and Ming-Wei Wang

Understanding elders’ experience and knowledge-sharing behaviors online have become significant issues in this aging society. In this study, the purpose of this paper is…

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1361

Abstract

Purpose

Understanding elders’ experience and knowledge-sharing behaviors online have become significant issues in this aging society. In this study, the purpose of this paper is to summarize and validate the factors that influence the intention of elders to share knowledge online, and assess whether seniors’ knowledge-sharing behaviors affect their sense of meaning in life.

Design/methodology/approach

In total, 49 senior students were invited as participants to join the social networking site (SNS) and share knowledge on the platform. After a month of knowledge-sharing activities, questionnaires were distributed to all the participants. All the 49 participants returned completed questionnaires. To verify the results obtained via the above quantitative data analysis, follow-up interviews were conducted with one popular computer instructor and four seniors (who are experienced users of the SNS). Open-ended questions were employed to understand the motivations for sharing knowledge in a virtual community and the benefits obtained from sharing.

Findings

The results indicate that sharing vision, community identification, and social interaction ties are the main factors that influence the sharing of knowledge by seniors on SNSs. In addition, sharing knowledge on SNSs has a positive influence on seniors’ meaning in life. Follow-up interviews conducted also validate the results obtained.

Originality/value

Understanding elders’ experience and knowledge-sharing behaviors online have become significant issues in this aging society. It can not only benefit younger generations but also enable them to age gracefully. Rare SNSs similar to the one used in the study were found on the Facebook during our research.

Details

Library Hi Tech, vol. 36 no. 4
Type: Research Article
ISSN: 0737-8831

Keywords

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Article
Publication date: 23 November 2017

Yan-Kwang Chen, Chih-Teng Chen, Fei-Rung Chiu and Jiunn-Woei Lian

Group buying (GB) is a shopping strategy through which customers obtain volume discounts on the products they purchase, whereas retailers obtain quick turnover. In the…

Abstract

Purpose

Group buying (GB) is a shopping strategy through which customers obtain volume discounts on the products they purchase, whereas retailers obtain quick turnover. In the scenario of GB, the optimal discount strategy is a key issue because it affects the profit of sellers. Previous research has focused on exploring the price discount and order quantity with a fixed selling price of the product assuming that customer demand is uncertain (but follows a known distribution). This study aims to look at the same problem but goes further to examine the case where not only customer demand is certain but also the demand distribution is unknown.

Design/methodology/approach

In this study, optimal price discount and order quantity of a GB problem cast as a price-setting newsvendor problem were obtained assuming that the distribution of customer demand is unknown. The price–demand relationship is considered in addition form and product form, respectively. The bootstrap sampling technique is used to develop a solution procedure for the problem. To validate the usefulness of the proposed method, a simulated comparison of the proposed model and the existing one was conducted. The effects of sample size, demand form and parameters of the demand form on the performance of the proposed model are presented and discussed.

Findings

It is revealed from the numerical results that the proposed model is appropriate to the problem at hand, and it becomes more effective as sample size increases. Because the two forms of demand indicate restrictive assumptions about the effect of price on the variance of demand, it is found that the proposed model seems to be more suitable for addition form of demand.

Originality/value

This study contributes to the growing literature on GB models by developing a bootstrap-based newsvendor model to determine an optimal discount price and order quantity for a fixed-price GB website. This model can assist the sellers in making decisions on optimal discount price and order quantity without knowing the form of customer demand distribution.

Details

Kybernetes, vol. 46 no. 10
Type: Research Article
ISSN: 0368-492X

Keywords

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Article
Publication date: 1 June 2018

Kuang Sheng Liu, Sung-Lin Hsueh and Han-Yi Chen

Rapid economic growth has enriched the lives of individuals and yielded rising material and living standards. However, various types of public pollution problems have…

Abstract

Rapid economic growth has enriched the lives of individuals and yielded rising material and living standards. However, various types of public pollution problems have successively emerged, and environmental problems have worsened in recent years. Furthermore, the prevalence of leisure and the rapid development of regional tourism industries and bed and breakfast lodging have exacerbated environmental destruction and pollution in various locales. The inclusion of ecotourism into ecological education and the provision of ecolodge are beneficial for the design of student learning outcomes; moreover, community residents and tourists can grasp the importance of environmental protection and education through ecolodging experiences. This measure would improve public awareness of environmental protection, facilitate the cultivation of social responsibility, and achieve the objective of environmental protection advocacy. Therefore, this study explored the relationship between ecological education and the environment by using Kenting National Park, a tourist attraction in Taiwan, as the case study. Tourists visiting the location were the research subjects, and convenience sampling was conducted by distributing 505 questionnaires, with 372 valid responses recovered—a return rate of 74%. The research revealed the following results: (a) Environmental education is positively correlated with environmental attitude. (b) Environmental attitude is positively correlated with environmental behavior. (c) Environmental education is positively correlated with environmental behavior. Finally, this paper proposes recommendations based on the research results with the aim of facilitating environmental literacy, correct environmental attitudes, concern for ecosystems, and the realization of environmental behavior.

Details

Open House International, vol. 43 no. 2
Type: Research Article
ISSN: 0168-2601

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Article
Publication date: 10 May 2019

Joonyong Park and Renee Boyoung Kim

The purpose of this paper is to examine the antecedents of consumers’ omnichannel (OC) adoption intention and explore how consumers’ personality trait affects their OC…

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1034

Abstract

Purpose

The purpose of this paper is to examine the antecedents of consumers’ omnichannel (OC) adoption intention and explore how consumers’ personality trait affects their OC adoption behavior.

Design/methodology/approach

A total of 227 Korean consumers were invited to participate in a survey study, and partial least squares–structural equation modeling was performed to analyze the measurement and structural models.

Findings

The results show that three consumer groups by “Need for Cognition (NFC)” show different response to four identified OC attribute/benefits. Finally, the authors hypothesize and find that shed light on the possible ways to differentiate OC marketing for different target consumers and provide implications for practice and further research.

Research limitations/implications

This study provides empirical evidence that OC is an expanded retail format of e-commerce, which is predominantly affected by how information on the cross-channel marketing mix/retail strategies is delivered to consumers. From communication perspective, findings suggest that retail communication strategy need more careful attention in dealing with individual difference of consumers. In addition, the significant role of NFC on consumers’ OC adoption process validates the importance of customization and differentiation in retailers’ message to different consumer groups. In order to do so, comprehensive analysis on consumer database may be necessary to develop personalized OC service. In-depth analysis of consumer profile may enable more specific methods for marketing and managing consumers in the OC context. Although the study provides additional empirical findings for consumers’ perception on selected characteristics of OC (i.e. delivery approach of information and service in OC and institutional mechanism of OC), there may be additional extrinsic motivation factors which affect consumers’ OC adoption behavior. Extrinsic factors such as web design, convenience, assortment, moving saving which trigger positive perception of OC, may be important determinants to consider. Furthermore, situational factor such as social media (Huseyinoglu et al., 2018) and behavioral factors such as platform use habit (Chen, 2018) may also be significant in assessing consumers’ OC adoption behavior. Finally, this study has been conducted on a particular culture setting, and the generalizability of study findings, particularly about the role of NFC may need to be improved by cross-culture evaluation.

Practical implications

NFC-high and medium consumers are likely to use the four OC service options in future, while a larger proportion of the NFC-low consumers shows negative response to the OC service usage. This evidently shows that innovative features of OC service are not homogenously adopted by consumers, and subject to their experience and intrinsic difference, adoption rate was found to vary. This suggests that companies need to pay careful attention in implementing innovative OC service, and may approach communication of information strategically for different consumer groups. For high-NFC consumers with previous BOPIS experience, retailers may effectively engage them by enhancing and expanding the BOPIS service features, yet for low-NFC consumers, raising awareness and initiating interest among unexperienced consumers may be more imminent issue. Indirect communication using peripheral cues may be necessary to draw less motivated consumer group.

Social implications

The OC retailers may need to set the scope and range of information into in-depth information and simplified/unified information, and address the different type of information to different consumer groups in order to facilitate consumers’ OC adoption. For consumers with medium and high NFC, it may be necessary to provide in-depth, detailed information relevant to product quality and promotional items consistently both in on/offline channels to gain their trust. Consumers with low NFC are found to prefer unified and simplified messages on information for price, delivery, inventory in on/offline channels.

Originality/value

This study addresses the perceived value of unique and fundamental features and specificity of OC service by consumers with different personality trait. The authors develop consumers’ OC adoption model based on the theory of reasoned action, which depicts relationship between four extrinsic motivation factors and consumers’ intention for the OC usage, which is further differentiated by an intrinsic factor. We segment consumers based on individual difference of “NFC” and investigate how different consumer groups value different aspect of the selected OC attributes and benefits. Findings validate the importance of customization and differentiation in retailers’ message to different consumer groups and in facilitating consumers’ OC adoption.

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