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This study is to understand perspectives of administrators and instructors in higher educational institutes on cultural factors which affect website and electronic courseware for e-Learning in ASEAN. It used an Exploratory Factor Analysis (EFA) to find underlying cultural factors affecting the design of website and electronic courseware for e-Learning in ASEAN. Based on the factors identified, the proposed model of website and electronic courseware for e-Learning in ASEAN along with the prototype were presented at the end. The research procedures included two major steps. Step 1 is based on the review of related literature and the data collection from the survey concerning cultural factors affecting website and electronic courseware. In step 2, experts' interviews were conducted to obtain their opinions concerning the proposed factors, along with discussion about readiness of Thai e-Leaning in higher education so as to become part of the ASEAN Community in 2015, and the model of website and electronic courseware for e-Learning in ASEAN were presented.

The results of this study were the report of the cultural factors affecting the proper design of website and electronic courseware for e-Learning in ASEAN, the proposed model, and the prototype of website and electronic courseware for e-Learning in ASEAN assimilating all the related cultural factors exquisitely.