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Article
Publication date: 20 September 2018

Mohammed Ziaul Hoque, Jinghua Xie and Suraiya Nazneen

The purpose of this paper is to examine the influences of consumer perceptions of labelled information and sensory attributes on consumers’ intention to buy fresh milk.

1630

Abstract

Purpose

The purpose of this paper is to examine the influences of consumer perceptions of labelled information and sensory attributes on consumers’ intention to buy fresh milk.

Design/methodology/approach

An experiment was conducted on 117 consumers in a lab at a university. After closely inspecting the labels’ information and tasting two types of milk, participants were asked to fill in a questionnaire, using the direct interview method. Exploratory factor analysis, confirmatory factor analysis and structural equation modelling were applied to analyse the data.

Findings

The results show that products’ labelled information and the sensory perceptions increase the buying intention of both ultra-high temperature treated fresh milk (UFM) and pasteurised fresh milk (PFM). The sensory perceptions of PFM can mediate the relationship between products’ labels and consumer buying intentions, but this relationship is not true for UFM. According to our results, nutritional facts and taking responsibility for one’s health are the keys to fresh milk commercialisation in terms of higher relative weights and commonness.

Originality/value

Although the sensory aspects of milk have been rigorously evaluated in the food science literature, to the best of the authors’ knowledge, few studies have focussed on the sensory perceptions of fresh milk incorporating process categories (UFM and PFM) and their mediating effect between labelled information and buying intention in the social sciences. The study is pioneering in that it investigates the perceptions of sensory attributes affecting consumer purchasing decisions for fresh milk in an emerging market.

Details

South Asian Journal of Business Studies, vol. 7 no. 3
Type: Research Article
ISSN: 2398-628X

Keywords

Abstract

Details

Globalization, Political Economy, Business and Society in Pandemic Times
Type: Book
ISBN: 978-1-80071-792-3

Content available
Book part
Publication date: 8 December 2021

Abstract

Details

Globalization, Political Economy, Business and Society in Pandemic Times
Type: Book
ISBN: 978-1-80071-792-3

Abstract

Details

Globalization, Political Economy, Business and Society in Pandemic Times
Type: Book
ISBN: 978-1-80071-792-3

Article
Publication date: 28 December 2021

Xingwang Li, Jingwei Zhang, Zhigang Li, Feng Gao and Cheng Yu

This study aims to let researchers sort out the past, look to the future and boost further management research.

Abstract

Purpose

This study aims to let researchers sort out the past, look to the future and boost further management research.

Design/methodology/approach

This paper takes the exploration of the application of AR in the field of management research as the starting point. Through the combing and induction of AR literature to accurately grasp the essential characteristics of AR, this paper analyzes the application prospects and possible difficulties of AR in the field of management research in China, puts forward specific suggestions and explores the specific path of the transformation of management academic research to practice from the perspective of research methods.

Findings

In research methods, empirical research and case studies have become the mainstream research methods, but there is a passive research limitation of “study what happens.” Action research is different from the standpoint of empirical research that is independent of the research object. It no longer simply treats managers as the “object of information acquisition,” but as the subject of participating in the research. Management should be oriented towards the transformation of practice, and action research (AR) that can organically integrate researchers and practitioners is just a “bridge” to break the gap between academia and business circles to establish a cooperative relationship.

Originality/value

This paper takes the exploration of the application of AR in the field of management research as the starting point. Through the combing and induction of AR literature to accurately grasp the essential characteristics of AR, this paper analyzes the application prospects and possible difficulties of AR in the field of management research in China, puts forward specific suggestions and explores the specific path of the transformation of management academic research to practice from the perspective of research methods.

Details

Nankai Business Review International, vol. 13 no. 3
Type: Research Article
ISSN: 2040-8749

Keywords

Article
Publication date: 13 November 2017

Jiang Wu, Panhao Ma and Karen L. Xie

Trust has been widely recognized as the crucial factor of consumer purchase intention when shopping on peer-to-peer short-term rental platforms where hosts and renters are…

2905

Abstract

Purpose

Trust has been widely recognized as the crucial factor of consumer purchase intention when shopping on peer-to-peer short-term rental platforms where hosts and renters are strangers. However, the specific attributes of hosts that help build trust with potential renters and drive their purchase of short-term rentals remain unknown. This study aims to explore the effects of host attributes on renter purchases made on Xiaozhu.com, one of the top short-term rental platforms in China, while controlling for short-term rental characteristics.

Design/methodology/approach

A crawler program was developed by Python to collect the host attributes and their short-term rental characteristics of 935 hosts in Beijing from November 18, 2015 to February 14, 2016. The authors use Poisson regression models to estimate the effects of host attributes on renter reservations. They also conduct a series of robustness checks for the estimated results.

Findings

The authors found that host attributes such as the time of reservation confirmation, the acceptance rate of renter reservations, the number of listings owned, whether a personal profile page is disclosed and gender of the host significantly affect renter reservations, whereas the response rate of the host does not influence renters when purchasing short-term rentals online.

Originality/value

This study identifies which host attributes are perceived as trustworthy and affect renters’ purchase decisions, a topic of both theoretical and practical importance but currently less researched. The findings add to emerging literature by providing insights on trust-building in the peer-to-peer economy. Useful suggestions are also provided on strengthening the trust mechanism on short-term rental platforms to facilitate peer-to-peer transactions. Notably, the study is the first attempt to examine the perception of Chinese users toward short-term rentals despite its global prevalence. The analytical insights revealed from large scale but granular online observations data of host attributes and actual renter reservations greatly supplement findings of extant literature using survey and experiment approaches.

Details

International Journal of Contemporary Hospitality Management, vol. 29 no. 11
Type: Research Article
ISSN: 0959-6119

Keywords

Open Access
Article
Publication date: 14 December 2021

Łukasz Knypiński and Frédéric Gillon

The purpose of this paper is to develop an algorithm and software for determining the size of a line-start permanent magnet synchronous motor (LSPMSMs) based on its optimization.

Abstract

Purpose

The purpose of this paper is to develop an algorithm and software for determining the size of a line-start permanent magnet synchronous motor (LSPMSMs) based on its optimization.

Design/methodology/approach

The software consists of an optimization procedure that cooperates with a FEM model to provide the desired behavior of the motor under consideration. The proposed improved version of the genetic algorithm has modifications enabling efficient optimization of LSPMSMs. The objective function consists of three important functional parameters describing the designed machine. The 2-D field-circuit mathematical model of the dynamics operation of the LSPMSMs consists of transient electromagnetic field equations, equations describing electric windings and mechanical motion equations. The model has been developed in the ANSYS Maxwell environment.

Findings

In this proposed approach, the set of design variables contains the variables describing the stator and rotor structure. The improved procedure of the optimization algorithm makes it possible to find an optimal motor structure with correct synchronization properties. The proposed modifications make the optimization procedure faster and more

Originality/value

This proposed approach can be successfully applied to solve the design problems of LSPMSMs.

Details

COMPEL - The international journal for computation and mathematics in electrical and electronic engineering , vol. 41 no. 2
Type: Research Article
ISSN: 0332-1649

Keywords

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