This study attempts to answer why the predominant competitive reaction is non-reactive one in the previous literature by showing that some fluctuations of competitive reactions (CR) may average out to zero.
This research proposes a model for measuring competitive reaction volatility to examine whether a firm’s CR differs over time. A rolling-windows time series approach is applied to three different datasets.
The results show that firms indeed react to each other, but the types of reactions vary over time, thereby creating a misunderstood “no-reaction” in the literature.
This study may help understand the gap between academic findings (i.e., no-reaction) and managerial reality (i.e., marketing wars).
Although a firm’s CR should be understood as a series of managerial actions that may change over time, the extant literature has not considered this temporal variation of CR. This paper provides a systematic review of the empirically based literature and provides insights into the importance of strategic variation in competitive dynamics.
The purpose of this paper is to provide some insights on current industry internship practices and the perceptions of students during their internship experience. This…
The purpose of this paper is to provide some insights on current industry internship practices and the perceptions of students during their internship experience. This paper also highlights some issues pertaining to internship from the students’ and the industry’s perspective
The paper utilises qualitative research methodology using in-depth interviews.
The sources of conflict arising between the two parties need to be addressed carefully so as to create a win–win situation. The paper offers some suggestions for higher education institutions as to how to establish better guidelines for student internships as well as for industry operators..
Internship, industrial training, practical training or work-integrated learning refers to the involvement of students, institutions and colleges of higher learning in the industry. Internship provides an opportunity for students to experience first-hand, a work-related learning process. Given this, the involvement of industry in accepting students onto well-designed internship programmes is very much needed, so as to ensure the completion of a balanced period of study for a career in hospitality and tourism.
Blagden Packaging unveiled at this year's Pakex Exhibition a new concept in “bag‐in‐the‐box” Intermediate Bulk Container. The multi‐national project between LB Systemer SA…
Blagden Packaging unveiled at this year's Pakex Exhibition a new concept in “bag‐in‐the‐box” Intermediate Bulk Container. The multi‐national project between LB Systemer SA Copenhagen, Dow Corning and Blagden Packaging is the result of over two years research and development.
The author launched an online survey at a private English-speaking university in Kuwait to evaluate the status, value and importance of Japanese and Korean popular…
The author launched an online survey at a private English-speaking university in Kuwait to evaluate the status, value and importance of Japanese and Korean popular cultures in Kuwait. East-Asian culture is a subculture that is very widespread in the region because of Internet use and the influence of English-speaking education. The survey shows that this subculture can be understood as an alternative culture because it tends to contain a dissimulated critique of traditional Kuwaiti culture. Many students approach Japanese and Korean cultural products because they are in search of a coherent lifestyle founded on certain ethics. The Japanese–Kuwaiti cultural transfer implies a double resistance towards the local culture and towards American culture. The resulting marginalization is therefore two-fold. Resistance towards Western culture is here not based, as is often assumed in Arab contexts, on cultural closure and conservatism, but rather on the willingness to engage with an alien culture. This creates a paradoxical pattern of resistance to both the East and the West through adherence to another Eastern culture. The phenomenon can be understood in terms of globalisation as well as of anti-globalisation.
This chapter outlines and explains the development of the Abandoibarra megaproject, focusing in particular on the key role of the Bilbao Ría 2000 – an innovative cross…
This chapter outlines and explains the development of the Abandoibarra megaproject, focusing in particular on the key role of the Bilbao Ría 2000 – an innovative cross institution, public–private partnership, responsible for coordinating the transfer of land between public and private agents. The chapter critically assesses the impact of the Guggenheim Museum Bilbao, the centerpiece in the Abandoibarra scheme. The narrative is based on fieldwork conducted by the author in the city of Bilbao. The chapter utilizes scholarly research, official sources, and reports in the news media to support the arguments. The chapter questions the viability of revitalization schemes based on urban megaprojects. Applying some of the elements in the revitalization mix to most cities may be unavoidable due to rapid and acritical adoption of policy discourses from center to periphery, but expecting to replicate one city's success in another context may prove extremely hard. The motivations of the Basque political elite to attract a Guggenheim museum go beyond the potential (and we might add, limited) urban regeneration benefits of a building, and can only be understood within the political context of the Basque Country and its relations with Spain. The case of Bilbao's revitalization has attracted significant attention as of late. This chapter uncovers the key issues surrounding Bilbao's transformation and puts the process in the context of capitalist globalization and the formation of globalizing cities.
Marketing flounders at many companies today, as people have become relatively immune to messages broadcast at them. The way to reach customers is to create an experience…
Marketing flounders at many companies today, as people have become relatively immune to messages broadcast at them. The way to reach customers is to create an experience they can participate in and enjoy, the new offering frontier. To be clear, this article is not about “experiential marketing” – that is, giving marketing promotions more sensory appeal by adding imagery, tactile materials, motion, scents, sounds, or other sensations. Rather, as a key part of their marketing programs companies should create experience places – absorbing, entertaining real or virtual locations – where customers can try out offerings as they immerse themselves in the experience. Companies should not stop at creating just one experience place; marketers should investigate the location hierarchy model to learn how to design a series of related experiences that flow one from another, creating demand up and down at every level. These various real and virtual experiences generate new forms of revenue and drive sales of whatever the company currently offers. When experience places are done well, potential customers can’t help but pay attention – and the leading companies find that customers are willing to pay for the experiences.