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It is of vital importance for retail organisations to understand the relationship between the cost of merchandise, the cost of sales space and trade margins.

Communications regarding this column should be addressed to Mrs. Cheney, Peabody Library School, Nashville, Term. 37203. Mrs. Cheney does not sell the books listed here. They are available through normal trade sources. Mrs. Cheney, being a member of the editorial board of Pierian Press, will not review Pierian Press reference books in this column. Descriptions of Pierian Press reference books will be included elsewhere in this publication.

This paper probes into the relationship between Neighbourhood Parks and their efficiency as a potential stress reliever from the outdoor environment. It consists of the introduction to the relationship between stress and outdoor environment, background research on recent issues of Neighbourhood Park and it then continues with the context of perceiving Neighbourhood Park as a stress reliever. This paper looks into the previous studies that employed observations, survey, interviews and instruments as methods in proving Neighbourhood Parks as a potential stress reliever. Relevant findings were highlighted and recommendations for improving the design and planning were suggested to generate more quality living environment in the future.

It is time for some different brand names. Librarians are notorious for unthinkingly ordering books from major publishers. There is an understandable logic at work: these are large and well respected companies and their products must meet rigorous standards in order to be published. A secondary assumption underlies the first; if the book isn't so hot or if it is controversial, the librarian can always make the argument that it is from a usually reliable source. Buying from established sources can also allow the selector to circumvent the rule, sometimes unwritten, that one or two favorable reviews are needed in order to purchase. And there are the added bonuses of CIP data and ease of ordering and handling.

This paper aims to shed some light on the role of video games within the media industry and IT sector, on its contribution to the production and distribution of digital content in emerging economies. It offers a case study on the role of mobile devices as a factor of transformation and shows how under changing socio–economic conditions, the transformations enabled the creation of digital ecosystems and innovative business models.

The paper is based on desk research, a review of literature and trade press and comments from experts and industry players.

The paper argues that as the internet is going mobile, driven by data – mostly video – the new mobile platforms are becoming the key for the distribution of content and mobile games. Whether it is the history of browser games in China, mobile games in India or PC games in Russia, each national gaming industry has required a unique strategy for making money, building on some prominent cultural factors and adapting to the local economic conditions. The paper reveals that video games are now clearly a vital part of digital content production in these countries, while stressing upon the role of public policies.

The paper relies mostly on industry and consultancy data, as in such a fast-changing environment official data even when accessible are in most cases too old to remain relevant to identify the trends and the fast changing stakes. This calls for some caution about the data. Therefore, the data used should be treated as just signals of potential trends, sufficient to provide an appropriate overview of the evolution of the global mobile ecosystem.

This paper shows that the video games industry can serve as a pivot for the ICT industry. Besides, this prompts upstream and downstream industries of the entire digital entertainment market to thrive.

The paper shows that companies from emerging markets companies have been betting on a combination of factors: the development of the economies, the growth of the mobile market, emerging middle-classes and young customers. It provides a growth model that appears to be close to a “regular” industrial growth model.

Although there is a growing academic literature on the video games industry, few research have been devoted to specific issues of emerging economies and to the role of video games within the media industry and IT sector.