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Purpose – This chapter explores the pharmaceutical industry's strategic utilization of empowerment discourse in two realms: direct-to-consumer advertising (DTCA) and clinical drug development.

Methodology – It draws upon two research projects that examine the role of the pharmaceutical industry in the political economy of healthcare in the United States: Ronald's policy analysis and participant observation of DTCA policy hearings and Fisher's participant observation and interviewing of the clinical trials industry.

Findings – Empowerment rhetoric is mobilized by the pharmaceutical industry to create specific expectations about patient-consumer behavior, particularly the responsibilities associated with the consumption of drugs.

Research implications – The social and economic implications of DTCA and drug trials must be understood within their broader historical and contemporary contexts of health advocacy, consumerism, and medical neoliberalism.

Practical implications – The chapter offers alternative constructions of healthcare subjects and pharmaceutical practices that can mitigate the power of the pharmaceutical industry and bring about better pharmaceutical governance.

Originality/value of chapter – By analyzing findings from two empirical projects, this chapter is able to shed light on trends in the pharmaceutical industry's discourse about empowerment and consumption from the clinical testing to marketing of new drugs.

Purpose – The goal of my study is to investigate women's tattooing in a phenomenological way, and to go in-depth into a “handful” of cases with the purpose of discussing tattooed women's daily lives and experiences. The main purpose of this study is to contribute to the scholarly literature on the sociology of the body, and particularly to women and tattoos.

Methodology/approach – Open-ended conversational interviews and feminist phenomenological methods together shed light on the possible connection between gendered attitudes about women's bodies and tattoos and tattooed women's personal feelings of beauty and femininity.

Findings – In this particular chapter, I describe the connections between women's tattoos: (1) personal or individual beauty and (2) femininity. Findings show that although women tend to think that tattooing goes against current societal beauty norms and ideas of femininity, many women feel that their tattoos make them more beautiful.

Originality/value of chapter – This study offers important insights into the social experiences of extensively tattooed women and, therefore, contributes to a more sociological and gender-specific glimpse of women's lives and tattooing. My discussion of and findings on tattooed women's lived experiences, however partial, should promote wider conceptualizations of the tattooing phenomenon, allow a wealth of tattoo meanings and experiences to come into the spotlight, and point to new ways to study tattoos and gendered bodies in the future.

This research provides accounting-ethics authors and administrators with a benchmark for accounting-ethics research. While Bernardi and Bean (2010) considered publications in business-ethics and accounting’s top-40 journals this study considers research in eight accounting-ethics and public-interest journals, as well as, 34 business-ethics journals. We analyzed the contents of our 42 journals for the 25-year period between 1991 through 2015. This research documents the continued growth (Bernardi & Bean, 2007) of accounting-ethics research in both accounting-ethics and business-ethics journals. We provide data on the top-10 ethics authors in each doctoral year group, the top-50 ethics authors over the most recent 10, 20, and 25 years, and a distribution among ethics scholars for these periods. For the 25-year timeframe, our data indicate that only 665 (274) of the 5,125 accounting PhDs/DBAs (13.0% and 5.4% respectively) in Canada and the United States had authored or co-authored one (more than one) ethics article.

The purpose of this chapter is to present key characteristics of early reading text by describing a new series of researcher-developed early reading books that were specifically designed to address multiple criteria, including word structure or decodability, familiarity, repetition, high-frequency, syntax, and text cohesion. We describe the theoretical and empirical rationale that guided the design of the books, how we developed them, and their key features. This is followed by a technical analysis that describes the (1) characteristics of the target words used to guide the writing of the books and (2) characteristics of the text, such as the percentage of words on common high-frequency word lists, word counts, type-token ratio, sentence counts, unique sight words, unique decodable words, and content (i.e., picture-supported) words. The analysis demonstrates that the target words and the text in the books are consistent with our intended goal of simultaneously addressing multiple variables.

The purpose of this chapter is to introduce and provide an overview of the topic of corporate social responsibility (CSR). The approach is to present an introduction to the importance of the topic and a review of the concept’s evolution and development which includes an exploration of the topic’s meaning and competing and complementary frameworks which are related. Among these related concepts are the following: business ethics, stakeholder management, sustainability, corporate citizenship, creating shared value, conscious capitalism, and purpose-driven business. These concepts are frequently used interchangeably with CSR, and they have more in common than differences. At their core, each embraces value, balance, and accountability. The chapter also explores a number of key research avenues that are quite contemporary. Among these, the following topics are addressed: political CSR; the CSP–CFP relationship and business case for CSR; upstream/downstream CSR; CSR in emerging economies, corporate social activism, and corporate social irresponsibility. In the final analysis, it is argued that the topic of CSR continues to be on an upward and sustainable trajectory in both conceptual development and practice.

This chapter explores the role that birdwatching plays in The Archers. It demonstrates some significant similarities between the way that birdwatching is portrayed in present-day Ambridge, and the way it was presented in both fictional and non-fictional literature of the 1940s. These similarities suggest that birdwatching in Ambridge is an activity that tends to perpetuate traditional class and gender divisions. Particularly in terms of gender, this is a surprising discovery, given the many strong female characters in the show, and suggests that cultural assumptions about gender and birdwatching run deep in UK society today. The chapter warns that a failure to recognise these assumptions not only hampers the progress of women who aspire to be taken seriously as ornithologists, but also risks reinforcing dualistic thinking about humans and nature at a time when the environmental crisis makes it more important than ever to recognise the ecological interconnectedness of human and nonhuman worlds. However, the recent development of Kirsty Miller’s storyline, in which she is rediscovering her earlier love of the natural world, not only offers hope of a shift away from this traditional bias but also opens a space for a more nuanced examination of the importance of birds in human–nature relations.

Congress has spilled a good deal of ink in an attempt to support survivors of sexual assault and to prevent sexual violence from occuring. Legislation has been passed to address and prevent sexual assault in the military environment, higher education, and even within various government agencies. However, Congress has had a long and sordid history of burying incidents of sexual assault within its own halls. Prior to the #Metoo movement, Congress had a rather lackluster bill that provided minimal protection for those who were harassed or assaulted by a member of Congress and rarely held anyone accused accountable for their actions. In fact, the original Congressional Accountability Act included a fund that was used to pay off those who came forward with allegations of sexual harassment or assault against a member of Congress. This chapter follows the legislative history of Congress with regard to the response to and prevention of sexual assault and its shocking lack of oversight of its own members who were frequently committing the same assaults that they were legislating against in other areas. The chapter also highlights the brave work of survivors of assault during their time in Congress, and the work of the #MeTooCongress movement, including current members of Congress, who helped to bring more accountability to Congress as a result of their efforts.

Up until the turn of the millennium, there had been very little positive representation of women and women in action characters in the action film genre. Two notable exceptions were Ellen Ripley in the Alien movies and Sarah Connor in the Terminator franchise. Whilst this has certainly changed over the last 20 years, one action/horror/science fiction heroine remains neglected: Project Alice in the six Resident Evil films. Portrayed by Milla Jovovich, and loosely based on the platform game character, Project Alice is strong, driven, motivated and tough. This chapter will, through detailed analysis of character, her physical presence through the clothing she wears, psychogeographical aspects, her use of weapons and narrative arc, clearly demonstrate the importance of Project Alice to the horror genre.

In a village where the (audible) population is fairly evenly split between men and women, where most women of working age are employed or run their own business, where women are even (gasp!) in the cricket team, surely they have better things to talk about than the men in their lives? How often do the women of Ambridge talk about things that aren't the men of Ambridge? And when they do, how long does the conversation last? The Bechdel–Wallace Test was created by Alison Bechdel in her webcomic Dykes to Watch Out For (1985), in which a character says that she will only watch a film that has at least two women in it, who talk to each other, about something other than a man. It is sometimes used as a simplistic measure of the lack of representation (not only of women) in the media. This chapter reports on five months of eavesdropping in Ambridge, using the Bechdel–Wallace Test to investigate gender bias in the Borsetshire countryside. The data show that one-third of the episodes during this period passed the test, while another third did not contain any conversations between women at all. The results include how often individual women speak to other women, which pairs converse most frequently and the main topics of conversation during the analysis period.