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Article
Publication date: 29 October 2020

Minseong Kim and Jihye Kim

This research examines the role of corporate social responsibility (CSR) in the workplace and its impact on frontline employees’ work-related outcomes. Based on the CSR…

Abstract

Purpose

This research examines the role of corporate social responsibility (CSR) in the workplace and its impact on frontline employees’ work-related outcomes. Based on the CSR and human resource management literature, this research formulates and tests a model of perceived management support for CSR, perceived customer support for CSR, work engagement, organization engagement, well-being and task performance, with an emphasis on the moderating role of the importance of CSR to employees.

Design/methodology/approach

The survey data were collected from 409 frontline employees of service enterprises, such as hotels, restaurants, travel agencies, airlines, in May and June 2015. The collected data were analyzed with SPSS and AMOS for frequency, reliability, correlation, confirmatory factor analyses and structural equation modeling.

Findings

The empirical results indicate that perceived management support for CSR significantly influences work engagement and organization engagement. Perceived customer support for CSR significantly affects work engagement, which increases organization engagement and enhances task performance. Organization engagement has a significant impact on perceived well-being, which, in turn, enhances task performance. Finally, the importance of CSR to employees significantly moderates the path from perceived management support for CSR to organization engagement.

Originality/value

This study formulates a conceptual model focusing on CSR to investigate drivers of well-being and the two aspects of employee engagement in a workplace. This study also considers employees’ perceptions of the importance of CSR as a moderator in the model.

Details

Management Decision, vol. 59 no. 8
Type: Research Article
ISSN: 0025-1747

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Article
Publication date: 15 October 2020

Jihye Kim, Hyung-Min Kim and Minseong Kim

The purpose of this study is to investigate the structural relationships between a sense of virtual community (SOVC), community satisfaction, community involvement…

Abstract

Purpose

The purpose of this study is to investigate the structural relationships between a sense of virtual community (SOVC), community satisfaction, community involvement, community commitment and alternative attractiveness in the online fan community context.

Design/methodology/approach

This study gathered and empirically analyzed data from 277 members of the online Super Junior fan community with frequency, reliability, confirmatory factor analyses and structural equation modeling (SEM) with Statistical Package for the Social Sciences (SPSS) 20.0 and AMOS 24.0.

Findings

The findings of SEM indicated that community satisfaction was significantly influenced by the four dimensions of SOVC, while community involvement was significantly affected by membership and fulfillment of needs. Also, community commitment and alternative attractiveness were significantly impacted by community satisfaction and community involvement. Lastly, privacy concern moderated the paths from influence to community satisfaction and from community satisfaction to community commitment, respectively.

Practical implications

The findings of this study should help online fan community administrators to reduce members' perception of alternative attractiveness (other fan communities) and to understand how privacy concern influences members' attitudes toward the online community.

Originality/value

In light of the findings, a greater understanding of the determinants of community commitment and alternative attractiveness along with privacy concern is critical in retaining virtual fan communities' members over the long-term.

Details

Internet Research, vol. 31 no. 2
Type: Research Article
ISSN: 1066-2243

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Article
Publication date: 11 October 2018

Min-Seong Kim and Jihye Kim

This study aims to investigate the relationships among perceptions of advertising, sales promotions, brand prestige and brand love, as well as the development of…

Abstract

Purpose

This study aims to investigate the relationships among perceptions of advertising, sales promotions, brand prestige and brand love, as well as the development of passion-driven behavior among family restaurant customers. Based on the well-established framework of marketing mix elements and brand, this study proposes and tests a research model that attempts to understand the inter-relationships between the two dimensions of advertising (i.e. advertising spending and attitudes toward advertisement), two dimensions of sales promotions (i.e. monetary promotion and non-monetary promotion), brand prestige, brand love and passion-driven behavior, as well as compares local and global family restaurant brands.

Design/methodology/approach

The research model of this study was tested based on responses from 265 family restaurant customers in Korea (i.e. 105 from Outback Steak House, 78 from T.G.I. Fridays, 45 from VIPS and 37 from Ashley). Data were analyzed using frequency, reliability, confirmatory factor and correlation analyses, the structural equation modeling and multi-sample methods.

Findings

The verified model confirmed that brand prestige was significantly influenced by attitudes toward advertisement, monetary promotion and non-monetary promotion. Also, brand love was significantly affected by the amount spent on advertising, attitudes toward the advertisement and monetary promotion. Passion-driven behavior was significantly impacted by brand prestige and brand love. Lastly, the results identified that the brand origin (i.e. local and global family restaurant brands) moderated one of the hypothesized relationships (i.e. the impact of brand prestige on brand love).

Practical implications

The study suggests that a family restaurant brand manager may want to emphasize planning and developing marketing mix elements focusing on advertising and sales promotions.

Originality/value

This research illustrates the influences of the two dimensions of advertising and two types of sales promotions on brand prestige and brand love, which in turn led to passion-driven behavior from family restaurant customers.

Details

International Journal of Contemporary Hospitality Management, vol. 30 no. 10
Type: Research Article
ISSN: 0959-6119

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Article
Publication date: 1 June 2001

Jihye Kim and Yungwook Kim

The purpose of this study was to achieve objective information about how media delivered messages to cover an issue. Through the discussion of issues and issue management…

Abstract

The purpose of this study was to achieve objective information about how media delivered messages to cover an issue. Through the discussion of issues and issue management, the relationship between media exposure and issue handling by media was investigated and then the issue life cycle was applied to the Microsoft antitrust trial case. A new formula for measuring media exposure was also introduced for the next step of applications.

Details

Corporate Communications: An International Journal, vol. 6 no. 2
Type: Research Article
ISSN: 1356-3289

Keywords

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Article
Publication date: 19 September 2016

Ilyoung Ju, Jihye Kim, Mark Jaewon Chang and Susan Bluck

The purpose of this paper is to examine the effects of nostalgic marketing on consumer decisions, including the relation of nostalgia to perceived self-continuity, brand…

Abstract

Purpose

The purpose of this paper is to examine the effects of nostalgic marketing on consumer decisions, including the relation of nostalgia to perceived self-continuity, brand attitude (BA), and purchase intent (PI).

Design/methodology/approach

The study uses an experimental design that compares individuals’ responses to past-focussed (nostalgic) vs present-focussed (non-nostalgic) advertising across a range of three product types. Analyses include structural equation modeling (SEM) to investigate direct and mediated relationships.

Findings

Nostalgic past-focussed advertisements (as compared to present-focussed advertisements) elicited higher perceived self-continuity which led to more favorable ratings of BA and greater intent to purchase the product. These effects held up regardless of product type. SEM showed that the relation of advertising-evoked nostalgia to BA is partially mediated by consumer’s perceived self-continuity. BA also directly predicted PI.

Practical implications

These findings provide two implications for marketing managers. First, the perceived self-continuity plays an important role in the success of nostalgia marketing. As such, advertising designed to directly influence perceived self-continuity should be used for framing a nostalgic marketing purposes that aims to connect consumers to particular brands. Second, evoking nostalgia in marketing communications is not just effective for one product type but appears to be useful across a variety of product type (i.e. utilitarian, hedonic, and neutral).

Originality/value

The study is based within an experiential marketing framework but is innovative in examining the specific experience of nostalgia and linking it to consumer’s identity (i.e. self-continuity). This area has received little attention and appears to be a promising area for future research on consumer decisions.

Details

Management Decision, vol. 54 no. 8
Type: Research Article
ISSN: 0025-1747

Keywords

Content available
Book part
Publication date: 14 October 2019

Minseong Kim, Jungmin Lee and Jihye Kim

This study investigates the role of grit in a work setting as well as interrelationships among work-related constructs among frontline employees of hotels. Based on the…

Abstract

This study investigates the role of grit in a work setting as well as interrelationships among work-related constructs among frontline employees of hotels. Based on the framework of grit and work-related constructs, this study proposes and tests a model that attempts to understand the dynamic relationship among the two dimensions of grit, customer orientation, job satisfaction, and job performance, with an emphasis on the moderating role of organizational tenure. The results indicate that consistency of interest significantly influences customer orientation, whereas perseverance of effort significantly affects job satisfaction. Job performance is significantly influenced by customer orientation and job satisfaction. The paths from perseverance of effort to customer orientation, from perseverance of effort to job satisfaction, and from consistency of interest to job satisfaction are significantly moderated by organizational tenure.

Details

Advances in Hospitality and Leisure
Type: Book
ISBN: 978-1-83867-956-9

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Article
Publication date: 1 September 2001

Jihye Kim and Yungwook Kim

To achieve objective information about how media delivered messages to cover an issue, the Microsoft antitrust trial case was investigated from the media coverage of five…

Abstract

To achieve objective information about how media delivered messages to cover an issue, the Microsoft antitrust trial case was investigated from the media coverage of five national newspapers in the USA. From the outcomes, this study revealed that Microsoft got better media coverage at the early issue status than the later issue status, public policy status. As the issue developed, the amount of coverage as well as the number of cases had grown. However, at the later public policy status, unfavorable coverage dominated favorable coverage, thus, monetary value which Microsoft had obtained from the coverage was smaller than that of the earlier status. Newly devised formulae for media content analysis were successfully applied to this case and showed the elaborated methodology for investigating an issue. The research register for this journal is available at http://www.mcbup.com/research_registers. The current issue and full text archive of this journal is available at http://www.emerald‐library.com/ft.

Details

Corporate Communications: An International Journal, vol. 6 no. 3
Type: Research Article
ISSN: 1356-3289

Keywords

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Article
Publication date: 1 June 1999

Yungwook Kim, Jihye Kim, Jungki Park and Youjin Choi

Tests new proposed tools for measuring media exposure in a crisis management situation. A theoretical formulae based on a literature review is applied to two crises: the…

Abstract

Tests new proposed tools for measuring media exposure in a crisis management situation. A theoretical formulae based on a literature review is applied to two crises: the TWA 800 crash and the ValuJet 592 crash. The application of the proposed formulae was generally successful. The outcomes showed that diverse comparisons of media exposure are possible through the new methods.

Details

Corporate Communications: An International Journal, vol. 4 no. 2
Type: Research Article
ISSN: 1356-3289

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Article
Publication date: 1 September 1999

Yungwook Kim, Jihye Kim, Jungki Park and Youjin Choi

Tests new proposed tools for measuring media exposure in a crisis management situation. A theoretical formula based on a literature review is applied to two crises: the…

Abstract

Tests new proposed tools for measuring media exposure in a crisis management situation. A theoretical formula based on a literature review is applied to two crises: the TWA 800 crash and the ValuJet 592 crash. The application of the proposed formula was generally successful. The outcomes showed that diverse comparisons of media exposure are possible through the new methods.

Details

Corporate Communications: An International Journal, vol. 4 no. 3
Type: Research Article
ISSN: 1356-3289

Keywords

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Book part
Publication date: 14 October 2019

Abstract

Details

Advances in Hospitality and Leisure
Type: Book
ISBN: 978-1-83867-956-9

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