Search results

1 – 7 of 7
Article
Publication date: 4 November 2022

Jiaying Lyu, Yao Li, Zhenxing Mao and Huan Huang

Drawing on Schumpeter’s theory of innovation and stereotype content model, this study aims to arrive at an integrated model that relates destination innovation type…

Abstract

Purpose

Drawing on Schumpeter’s theory of innovation and stereotype content model, this study aims to arrive at an integrated model that relates destination innovation type, destination innovativeness and revisit intention to uncover more about the drivers and outcomes of destination innovativeness from a consumer-centric perspective.

Design/methodology/approach

Three studies, including content analysis of news media, an onsite survey and an online survey in Chinese special featured towns, were conducted.

Findings

This study develops a consumer-centric destination innovation measure. The results reveal that input innovation and product innovation positively influence revisit intention through the serial mediation of destination innovativeness and perceived competence.

Research limitations/implications

As the data was collected from tourists in China, any generalization of the results to other regions should be made with caution; accordingly, replication is needed to test the proposed model in different cultural contexts. Second, during the onsite data collection period, special featured town destinations were still recovering from the COVID-19 pandemic, which may have affected the perceptions of tourists. Third, the second round of data was collected using an online survey, which may have introduced bias due to a potential lack of representativeness. Fourth, some potential missing variables could also influence the links among innovation, destination innovativeness and revisit intention.

Originality/value

This study presents the first empirical test of the impact of innovation type and innovativeness on tourists’ response to tourism destinations. The results of this study could guide destinations to deliver more effective consumer-centric innovations to generate competitiveness.

研究目的

本研究基于熊彼特的创新理论和刻板印象内容模型构建并且实证检验了目的地创新对游客重游意愿的中介影响机制, 旨在从消费者视角探究目的地创新性的驱动因素和影响结果。

设计/方法/路径

本研究通过收集研究主题相关新闻稿件并进行内容分析获得高度情境化的测量问项, 并通过开展两轮问卷调查收集的数据对研究模型进行了检验。共回收有效问卷598份。

结果

本研究开发了以消费者为中心的目的地创新量表。研究结果表明, 目的地投入创新和产品创新可能会影响游客对目的地创新性和感知能力的评价, 进而提升他们的重游意愿。并且, 研究发现目的地创新性和感知能力发挥了连续中介作用。

原创性/价值

本研究从消费者感知角度出发, 揭示了目的地创新对游客重游意愿的影响作用及其内在机制, 为旅游目的地创新提供了启示。

Propósito

Basándose en la teoría de la innovación de Schumpeter y en el modelo de contenido de los estereotipos, este estudio tiene como objetivo llegar a un modelo integrado que relacione el tipo de innovación del destino, capacidad de innovación del destino e intención de revisita del destino, para descubrir más acerca de los impulsores y resultados de la innovación desde una perspectiva centrada en el consumidor.

Diseño/metodología/enfoque

Se han llevado a cabo tres estudios entre los que se han incluido, el análisis del contenido de los medios de comunicación informativos, encuesta «in situ», además de una encuesta en línea en pueblos chinos que destacan por sus características especiales.

Hallazgos

Esta investigación desarrolla una medición de la innovación del destino desde una perspectiva centrada en el consumidor. Los resultados revelan que la innovación en los recursos y la innovación del producto, influyen positivamente en la intención de revisitar a través de la mediación en serie de la innovación del destino y la competencia percibida.

Originalidad

Este trabajo presenta la primera prueba empírica del impacto del tipo de innovación, así como de innovaciones sobre la respuesta de los turistas a los destinos turísticos. Los resultados de este estudio podrían guiar a los gestores de los destinos en el ofrecimiento de innovaciones más efectivas centradas en el consumidor con el fin de generar competitividad.

Article
Publication date: 7 December 2021

Hanqin Qiu, Dongzhi Chen, Jian-Wu Bi, Jiaying Lyu and Qinghui Li

This study aims to explore the dimensions and sub-factors of Airbnb hosts’ affinity-seeking strategies. It also aims to build a conceptual framework of hosts…

Abstract

Purpose

This study aims to explore the dimensions and sub-factors of Airbnb hosts’ affinity-seeking strategies. It also aims to build a conceptual framework of hosts’ affinity-seeking strategies and their impact on Airbnb guests’ feelings of affection toward their host and/or the homestay and their behavioral intentions.

Design/methodology/approach

Based on 150,161 Inside Airbnb online reviews in three major US cities, this study uses semantic analysis to explore processes through which hosts’ affinity-seeking strategies are constructed.

Findings

A conceptual framework is proposed to identify two dimensions (warmth and competency) and their sub-factors (“presenting friendly attitudes,” “showing personality traits,” “providing service and help” and “promoting social interaction and sharing”) of Airbnb homestay hosts’ affinity-seeking strategies. The framework shows a positive relationship between these strategies and guests’ affection and behavior in response.

Practical implications

The research findings provide valuable insights to hosts for improving their affinity and strengthening their competitive advantages. They also offer guidance to destination management organizations on how to build a positive destination image.

Originality/value

To the best of the authors’ knowledge, this study is the first to conceptualize Airbnb homestay hosts’ affinity-seeking strategies. It contributes to the literature by incorporating social cognition theory and service theory in the analysis of these strategies.

Details

International Journal of Contemporary Hospitality Management, vol. 34 no. 3
Type: Research Article
ISSN: 0959-6119

Keywords

Article
Publication date: 10 May 2019

Wanfei Wang, Shun Ying, Jiaying Lyu and Xiaoguang Qi

The purpose of this paper is to deconstruct the multi-faceted dimensions of Chinese travellers’ image of boutique hotels with a large amount of online textual data from…

1157

Abstract

Purpose

The purpose of this paper is to deconstruct the multi-faceted dimensions of Chinese travellers’ image of boutique hotels with a large amount of online textual data from social media (53,427 reviews written from 2014 to 2018), reinforcing the value creation of user-generated content via social media.

Design/methodology/approach

With the aid of Python, a computer language, online textual reviews (53,427 reviews) of 86 high-end boutique hotels in seven cities (Beijing, Shanghai, Hangzhou, Nanjing, Chengdu, Qingdao and Sanya) were collected from the top-ranked online travel agency in China, Ctrip.com. Then, the overall perceived image of boutique hotels was revealed with the aid of Python.

Findings

The results showed multiple dimensions of the image of boutique hotels. The overall image can be grouped into eight dimensions (room, service, food, environment, entertainment, location, price and value, and uniqueness). An affective image based on eight dimensions was further developed in the Chinese boutique hotel context. It appears that online data from social media are beneficial for hotel managers to learn travellers’ overall perceptions of boutique hotels and help put more effective management strategies in place in the hospitality industry.

Research limitations/implications

The relationship between cognitive image and affective image should be further investigated in future research. Theoretical implications are discussed from both cognitive image and affective image perspectives in the boutique hotel context. Managerial implications are highlighted to help industry managers understand the travellers’ perceptions of the hotels, via online data from social media, and put more effective hotel strategies in hospitality industry.

Originality/value

By using textual online data from social media, this paper deconstructs both the cognitive image and the affective image of boutique hotels. The dimensions of the most frequently mentioned concepts related to the Chinese boutique hotel industry are profoundly deconstructed, as is the uniqueness of the image of boutique hotels. The work is valuable for promoting effective marketing strategies in the hotel industry.

Details

Industrial Management & Data Systems, vol. 119 no. 5
Type: Research Article
ISSN: 0263-5577

Keywords

Open Access
Article
Publication date: 13 June 2020

Asif Khan, Sughra Bibi, Jiaying Lyu, Mohammad Alam, Muhammad Mussa Khan and Mohammad Nurunnabi

This study aims to examine the causal relationship between tourism and overall well-being. The main objective of this research is to inform the policymakers that tourism…

1836

Abstract

Purpose

This study aims to examine the causal relationship between tourism and overall well-being. The main objective of this research is to inform the policymakers that tourism can play a vital role in shaping the overall well-being in the developing economies.

Design/methodology/approach

This investigation used several time series techniques and procedures that include bounds test and autoregressive distributed lag mechanism to analyze the relationship between tourism and overall well-being in Pakistan by using time series data for the period 1980-2016.

Findings

The findings suggest a significant positive relationship between tourism and overall well-being both in the short and long run. The authors find that tourism and overall well-being affect each other positively.

Practical implications

This research indicates that policymakers and government can improve the overall well-being through tourism development. However, tourism policies and long-term planning should be focused on sustainable developments for achieving long-term goals. Besides, special incentives should be provided to the private sector for tourism development.

Originality/value

To the best of the authors’ knowledge, this is the first investigation that examines the causal relationships between tourism and overall well-being through objective indicators in a developing economy. This study fills the immense literature gap and provides new directions to scholars to investigate the mentioned relationship through objective indicators.

Details

PSU Research Review, vol. 5 no. 2
Type: Research Article
ISSN: 2399-1747

Keywords

Article
Publication date: 21 June 2021

Jiaying Lyu, Xi Leung, Billy Bai and Marla Stafford

This paper aims to examine the effectiveness of two types of hotel commercials [virtual reality (VR) versus traditional commercials] by proposing and testing a…

Abstract

Purpose

This paper aims to examine the effectiveness of two types of hotel commercials [virtual reality (VR) versus traditional commercials] by proposing and testing a presence-mediated model along with gender effects.

Design/methodology/approach

An experimental design is used to test the proposed hypotheses. Data were collected in China, and the Shangri-La hotel brand was chosen. University students were randomly assigned to watch either a hotel VR commercial or a hotel traditional video commercial. One HTC Vive VR headset was provided to those participants in the hotel VR commercial group.

Findings

The study revealed that VR commercials generate a higher level of vividness and interactivity among customers, which positively influence attitudes toward the ad, brand attitude and booking intention. Moreover, the findings showed that in the virtual environment, women, as compared to men, are influenced more by VR.

Originality/value

This research is the first to bring the presence model and gender effects together to better understand the effectiveness of VR in hospitality advertising research.

研究目的

本论文检验两种酒店广告类型的有效性(VR对比传统广告), 通过构建和检验存在-中介模型和性别影响。

研究设计/方法/途径

本论文使用实验设计方式来验证提供的模型。研究样本数据来自中国, 以香格里拉酒店品牌为例。本论文随机抽样大学学生, 一组看酒店VR广告, 另一组观看酒店传统视频广告。实验参与者使用HTC Vive VR头盔观看VR广告。

研究结果

研究结果表明, VR广告引发酒店客人的生动和互动性, 对广告、品牌态度、和预定房间意图有着积极影响。此外, 研究结果还表明女性相对男性在虚拟环境中受到VR更多影响。

研究原创性/价值

本论文是首个将存在模型和性别影响相结合, 更好地理解VR在酒店广告研究中的作用。

关键词 虚拟现实、酒店广告、广告有效性、存在、生动、互动性、性别影响

Details

Journal of Hospitality and Tourism Technology, vol. 12 no. 3
Type: Research Article
ISSN: 1757-9880

Keywords

Article
Publication date: 11 September 2017

Zhenxing Mao and Jiaying Lyu

The purpose of this study is to examine the psychological factors that motivate travelers to consider reusing Airbnb.

10140

Abstract

Purpose

The purpose of this study is to examine the psychological factors that motivate travelers to consider reusing Airbnb.

Design/methodology/approach

This study proposes and tests an integrative model that synthesizes the Theory of Planned Behavior (TPB), Prospect Theory (PT) and other Airbnb-relevant constructs (unique experience expectation, familiarity and electronic word of mouth) as the primary determinants of the Airbnb repurchase intention using an structural equation model (SEM) approach.

Findings

Both attitude and subject norms are significant determinants of repurchase intention, whereas perceived behavioral control is not. In addition, perceived value and risk have only direct significant impacts on attitude and, in turn, indirectly affect repurchase intention. Unique experience expectation, familiarity and electronic word of mouth exert direct and indirect influences on repurchase intention.

Research limitations/implications

This study extends the body of knowledge by integrating TPB and PT to investigate consumer repurchase intention in Airbnb, which provides a theoretical baseline and serves as a starting point for exploring the structural relationships of Airbnb and the sharing economy.

Practical implications

Airbnb should place more emphasis on value packages and authentic/unique travel experience to retain and attract more travelers. More safety/security programs should be put in place and clearly communicated to reduce the perceived risks. In addition, Airbnb may publicize positive word of mouth and introduce and expand familiarity programs to incentivize Airbnb travelers.

Originality/value

This study explores the psychological reasons why travelers will re-patronize Airbnb, providing insights into the motives of Airbnb travelers. A clear understanding of Airbnb travelers’ repurchase intention will facilitate to develop effective strategies for Airbnb to induce positive repurchase behaviors.

Details

International Journal of Contemporary Hospitality Management, vol. 29 no. 9
Type: Research Article
ISSN: 0959-6119

Keywords

Article
Publication date: 9 October 2017

Jiaying Lyu, Liang Hu, Kam Hung and Zhenxing Mao

This study aims to develop a comprehensive framework for assessing servicescape of cruise tourism and provides practical suggestions to improve the perception of Chinese…

2245

Abstract

Purpose

This study aims to develop a comprehensive framework for assessing servicescape of cruise tourism and provides practical suggestions to improve the perception of Chinese tourists toward cruise servicescape.

Design/methodology/approach

A multistage mixed-method design was used in the sequence of in-depth interviews (n = 18), expert panel (n = 5), on-site survey (n = 317) and online survey (n = 300). Grounded theory, exploratory factor analysis and confirmatory factor analysis were used to assess cruise tourism servicescape.

Findings

The cruise tourism servicescape construct was identified with six dimensions: facilities and décor, natural scenery, onshore excursions, onboard entertainment, social interactions and dining services. These dimensions were in the order of importance, as perceived by Chinese tourists.

Practical implications

Cruise lines operating large ships can be more attractive to Chinese consumers than luxury cruise lines operating smaller vessels. Cruise operators can enhance perceived servicescape by integrating natural and built environments, such as air, sea and on-shore tours. Services provided by foreign crew members may serve as a strong selling point for Chinese tourists. Consumer-to-consumer activities may be introduced into the Chinese market. Cruise operators may also provide quality meal service in terms of variety, quality and flexibility.

Originality/value

Considering that minimal research has been conducted on cruise servicescape scale development, this study serves as the first empirical research effort in this regard. The findings also identify the specific needs of Chinese tourists, which is a fast-growing market in the cruise industry.

Details

International Journal of Contemporary Hospitality Management, vol. 29 no. 10
Type: Research Article
ISSN: 0959-6119

Keywords

1 – 7 of 7