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1 – 5 of 5Yumeng Feng, Weisong Mu, Yue Li, Tianqi Liu and Jianying Feng
For a better understanding of the preferences and differences of young consumers in emerging wine markets, this study aims to propose a clustering method to segment the super-new…
Abstract
Purpose
For a better understanding of the preferences and differences of young consumers in emerging wine markets, this study aims to propose a clustering method to segment the super-new generation wine consumers based on their sensitivity to wine brand, origin and price and then conduct user profiles for segmented consumer groups from the perspectives of demographic attributes, eating habits and wine sensory attribute preferences.
Design/methodology/approach
We first proposed a consumer clustering perspective based on their sensitivity to wine brand, origin and price and then conducted an adaptive density peak and label propagation layer-by-layer (ADPLP) clustering algorithm to segment consumers, which improved the issues of wrong centers' selection and inaccurate classification of remaining sample points for traditional DPC (DPeak clustering algorithm). Then, we built a consumer profile system from the perspectives of demographic attributes, eating habits and wine sensory attribute preferences for segmented consumer groups.
Findings
In this study, 10 typical public datasets and 6 basic test algorithms are used to evaluate the proposed method, and the results showed that the ADPLP algorithm was optimal or suboptimal on 10 datasets with accuracy above 0.78. The average improvement in accuracy over the base DPC algorithm is 0.184. As an outcome of the wine consumer profiles, sensitive consumers prefer wines with medium prices of 100–400 CNY and more personalized brands and origins, while casual consumers are fond of popular brands, popular origins and low prices within 50 CNY. The wine sensory attributes preferred by super-new generation consumers are red, semi-dry, semi-sweet, still, fresh tasting, fruity, floral and low acid.
Practical implications
Young Chinese consumers are the main driver of wine consumption in the future. This paper provides a tool for decision-makers and marketers to identify the preferences of young consumers quickly which is meaningful and helpful for wine marketing.
Originality/value
In this study, the ADPLP algorithm was introduced for the first time. Subsequently, the user profile label system was constructed for segmented consumers to highlight their characteristics and demand partiality from three aspects: demographic characteristics, consumers' eating habits and consumers' preferences for wine attributes. Moreover, the ADPLP algorithm can be considered for user profiles on other alcoholic products.
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Keywords
Tianjun Feng, Chunyi Zhang and Jiani He
Established in 2010, Mellower Coffee has 40 exquisite chain stores and three branches, namely Mellower Coffee Sales, Mellower Business Management and Shanghai Mellower Roasting…
Abstract
Established in 2010, Mellower Coffee has 40 exquisite chain stores and three branches, namely Mellower Coffee Sales, Mellower Business Management and Shanghai Mellower Roasting Factory. Positioned as a premium coffee brand in China, Mellower Coffee has realized the integrated operation and management of the whole industrial chain from raw coffee trade, roasting factory, coffee retail products, specialty coffee chain, office coffee to coffee academy. It has a vision to attract and cultivate more and more coffee lovers by constant innovation coffee culture promotion.
Xin Liu, Siyi Liu, Jiani Wang and Hanwen Chen
This study examines the relationship between internal control and corporate environmental responsibility.
Abstract
Purpose
This study examines the relationship between internal control and corporate environmental responsibility.
Design/methodology/approach
Unlike US studies that concentrate solely on internal control over financial reporting, this study uses a comprehensive index that encompasses internal control over financial reporting, operations, and compliance. Corporate environmental responsibility is measured by environmental investments. Our research sample comprises Chinese listed firms from 2010 to 2018.
Findings
The results demonstrate a positive correlation between internal control and corporate environmental investments. Furthermore, we find that firms with high-quality internal control can improve their financial and environmental performance through environmental investments. After decomposing internal control into its five components, we show that the control environment, control activities, and information and communication components exhibit stronger effects on environmental investments than the risk assessment and monitoring components. Finally, the cross-sectional analyses reveal that the positive effect of internal control is more pronounced in private firms and in firms that are subject to weaker environmental regulation.
Originality/value
By focusing on the effect of a comprehensive internal mechanism on corporate environmental responsibility in China, this study contributes to the literature in developed-country settings that overwhelmingly focuses on the impact of external stakeholders and regulations.
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Linghuan Li, Shibin Sun, Ronghua Zhuang, Bing Zhang, Zeyu Li and Jianying Yu
This study aims to develop a polymer cement-based waterproof coating with self-healing capability to efficiently and intelligently solve the building leakage caused by cracking of…
Abstract
Purpose
This study aims to develop a polymer cement-based waterproof coating with self-healing capability to efficiently and intelligently solve the building leakage caused by cracking of waterproof materials, along with excellent durability to prolong its service life.
Design/methodology/approach
Ion chelators are introduced into the composite system based on ethylene vinyl acetate copolymer emulsion and ordinary Portland cement to prepare self-healing polymer cement-based waterproof coating. Hydration, microstructure, wettability, mechanical properties, durability, self-healing performance and self-healing products of polymer cement-based waterproof coating with ion chelator are investigated systematically. Meanwhile, the chemical composition of self-healing products in the crack was examined.
Findings
The results showed that ion chelators could motivate the hydration of C2S and C3S, as well as the formation of hydration products (C-S-H gel) of the waterproof coating to improve its compactness. Compared with the control group, the waterproof coating with ion chelator had more excellent water resistance, alkali resistance, thermal and UV aging resistance. When the dosage of ion chelator was 2%, after 28 days of curing, cracks with a width of 0.29 mm in waterproof coating could fully heal and cracks with a width of 0.50 mm could achieve a self-healing efficiency of 72%. Furthermore, the results reveal that the self-healing product in the crack was calcite crystalline CaCO3.
Originality/value
A novel ion chelator was introduced into the composite coating system to endow it with excellent self-healing ability to prolong its service life. It has huge application potential in the field of building waterproofing.
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Sunhee Seo, Kawon Kim and Soo Yeon Im
This study aimed to investigate the effects of accessibility, quality perception, and price perception on consumer satisfaction with imported fruit, specifically imported Asian…
Abstract
Purpose
This study aimed to investigate the effects of accessibility, quality perception, and price perception on consumer satisfaction with imported fruit, specifically imported Asian pears. The moderating role of the country image was also assessed.
Design/methodology/approach
A total of 413 Americans aged over 19 years who had purchased imported Asian pears were surveyed through an online questionnaire. Structural equation modeling and multiple group analysis were conducted to test the hypotheses.
Findings
Accessibility, quality perception, and price perception exhibited a significant impact on consumer satisfaction with imported Asian pears and influenced behavioral intention through satisfaction. Multiple group analysis results revealed a moderating effect of the country image on these relationships. Accessibility had a significant impact on consumer satisfaction of consumers with a high country image of Korea, whereas prices had no significant impact on them. In contrast, price was determined as a key satisfaction factor for consumers with a low country image of Korea, whereas accessibility did not have a significant impact.
Originality/value
This study contributes to the literature on imported fruits and provides practical implications for promoting the consumption of imported Asian pears in the US.
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