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Article
Publication date: 16 July 2019

Glyn Everett and Jessica Lamond

The purpose of this paper is to explore perceptions of the advantages and disadvantages of green roofs for commercial real estate building owners/occupiers in a UK city and…

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Abstract

Purpose

The purpose of this paper is to explore perceptions of the advantages and disadvantages of green roofs for commercial real estate building owners/occupiers in a UK city and consider how these might affect the chances of their adoption.

Design/methodology/approach

Two sets of semi-structured interviews were conducted with purposively selected respondents, 10 with and 25 without green roofs, to compare and contrast differing perspectives. A grounded theory approach was taken to data analysis, allowing themes to emerge directly from the data.

Findings

Low awareness and understanding were observed amongst those without green roofs, which positively affected perceived costs whilst negatively affecting perceived benefits. Green roof owners gave weight to wider societal and ecosystem services benefits, whilst those without focussed much more upon building-level benefits and costs.

Research limitations/implications

Because of the restricted sample size, the findings in themselves are not generalizable; rather, themes are drawn from the research for reflection.

Practical implications

Findings point to steps that might be required of regional and national government to increase green roof uptake. This could involve initiating conversations to raise awareness, shift discourse and perceived norms and best practice; offering incentives, education and training; and presenting high-profile exemplar projects of green roofing to begin to mainstream the technology and get it onto the radar of building owners.

Originality/value

Bringing together social research around cohorts with and without green roofs, the paper throws into sharp relief discussions around costs and benefits and points towards potentially more productive directions for action to encourage consideration and take-up of green roofs by building owners.

Details

Journal of Corporate Real Estate , vol. 21 no. 2
Type: Research Article
ISSN: 1463-001X

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Abstract

Details

Structural Survey, vol. 31 no. 4
Type: Research Article
ISSN: 0263-080X

Content available
Article
Publication date: 29 March 2013

94

Abstract

Details

Structural Survey, vol. 31 no. 1
Type: Research Article
ISSN: 0263-080X

Content available
Article
Publication date: 21 August 2017

Clive M.J. Warren

316

Abstract

Details

Property Management, vol. 35 no. 4
Type: Research Article
ISSN: 0263-7472

Content available
1426

Abstract

Details

International Journal of Disaster Resilience in the Built Environment, vol. 6 no. 1
Type: Research Article
ISSN: 1759-5908

Content available
Article
Publication date: 13 June 2016

Bradley Bowden

327

Abstract

Details

Journal of Management History, vol. 22 no. 3
Type: Research Article
ISSN: 1751-1348

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