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Publication date: 1 March 2021

Elaine L. Ritch and Julie McColl

By the end of this chapter, you should be able to demonstrate an understanding of:The connectivity between society, global events, current philosophy and trends.How each period is…

Abstract

By the end of this chapter, you should be able to demonstrate an understanding of:

The connectivity between society, global events, current philosophy and trends.

How each period is characterised by available technology, knowledge and globalisation relevant to the time?

How culture is shaped by societal philosophies?

Emerging characteristics that capture the ‘zeitgeist’.

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New Perspectives on Critical Marketing and Consumer Society
Type: Book
ISBN: 978-1-83909-554-2

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