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1 – 10 of 199Adesegun Oyedele and Emily Goenner
This study aims to investigate the effect of social influence and value-driven mobile marketing activities on consumers’ acceptance of mobile marketing offers.
Abstract
Purpose
This study aims to investigate the effect of social influence and value-driven mobile marketing activities on consumers’ acceptance of mobile marketing offers.
Design/methodology/approach
The method used is survey questionnaire. A proposed model was tested by using structural model analysis and data gathered from 356 Mexico consumers and 346 US consumers.
Findings
The study shows the number of peers and providing information are the main predictor variables of consumer acceptance of mobile marketing offers in both countries. These results suggest that social value factors are important variables for explaining consumers’ responses to mobile marketing offers across two countries characterized by dissimilar macro-environmental conditions.
Research limitations/implications
The study’s overall implication about standardization vs adaptation is that social value messages can be standardized across countries. However, the marketing tools and touch points required to communicate any message appeal must be adapted across countries. One limitation in this study is the use of a convenience sample of undergraduate college students. This study did not control for different types of mobile phones and the screen sizes of mobile phones.
Practical implications
The overall implication of standardization vs adaptation from the study results is that social value messages can be standardized across countries. However, the marketing tools and touch points required to communicate any message appeal must be adapted across countries.
Originality/value
Unlike previous studies where the emphasis is to explicate the effect of value-oriented mobile activity, this study examines the combined effect of social influence and value-driven mobile activities on acceptance of mobile marketing.
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Stefano Cosma and Daniela Pennetta
This work aims to explore the effects of (equity and non-equity) strategic alliances between banks and FinTechs on FinTechs' online visibility.
Abstract
Purpose
This work aims to explore the effects of (equity and non-equity) strategic alliances between banks and FinTechs on FinTechs' online visibility.
Design/methodology/approach
For a sample of 124 Italian FinTechs, the authors measured online visibility through their website ranking (Google PageRank) and website traffic (Google Trends). Consistent to the historical depth of these measures, the authors separately investigated the effect of equity and non-equity (contractual) agreements on online visibility by means of ordinal logistic regressions and diff-in-diff analysis.
Findings
Strategic alliances with banks enhance FinTechs' online visibility. Although both equity and contractual agreements positively influence the popularity of FinTechs' website achieved through the activity of internal and external online content creators (websites ranking), only equity agreements are effective in attracting Internet users (website traffic).
Practical implications
When deciding to interact with banks, FinTechs' managers should consider that equity agreements may be a powerful strategic choice for enlarging the customer base and boosting visibility of FinTechs.
Social implications
Fostering strategic alliances between banks and FinTechs contributes to FinTechs' growth, generating virtuous mechanisms of innovation, financial inclusion and better allocative efficiency of the financial system.
Originality/value
This work expands marketing knowledge and literature regarding online visibility determinants, by investigating the benefits of strategic alliances and cooperation in the market, while providing an empirical strategy replicable by future marketing studies.
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María García de Blanes Sebastián, Alberto Azuara Grande and José Ramón Sarmiento Guede
Reservation of travel and leisure services through the digital environment has gained a growing role in society, influencing the revolution of the sector. It needs to be noted…
Abstract
Purpose
Reservation of travel and leisure services through the digital environment has gained a growing role in society, influencing the revolution of the sector. It needs to be noted that there is a considerable lack of formal approaches to the identification of factors for the positive reception and use of these digital tools. For this reason, it is necessary to establish the main factors influencing the adoption and use of digital travel and restaurant platforms (TRPs), adding to the theoretical model two new factors: trust and word-of-mouth (WOM). This paper aims to discuss the aforementioned ideas.
Design/methodology/approach
A theoretical model has been proposed, based on the extended unified theory of acceptance and use of technology (UTAUT2). Data collection was conducted through an online survey, in which 331 responses were compiled. Data obtained were analysed using structural equation modelling (SEM) with AMOS v27 software.
Findings
The results show that performance expectancy and WOM have a significant impact on the adoption of TRPs. However, it was found that effort expectancy, social influence, facilitating conditions, trust and price/value are not significant variables.
Social implications
This research confirms that WOM communication positively influences the use of TRPs, facilitating various aspects for restaurant customers, including reducing wait times, streamlining the ordering process for allergic and intolerant customers, enhancing loyalty programs, order management and the opportunity to provide a personalised experience.
Originality/value
This study is the first to incorporate WOM variable into the extended UTAUT2 model applied to TRPs. Through a literature review, it has paved the way for significant future research directions that have not been adequately addressed by the scientific community, including the adoption and usage of food delivery platforms and online review platforms, as well as the behaviour of disabled customers towards these platforms.
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Aby Grisly Huaman-Ñope, Arthur Giuseppe Serrato-Cherres, Maria Jeanett Ramos-Cavero and Franklin Cordova-Buiza
The study aimed to determine how reputational risk affects the stocks prices of companies listed on the Lima Stock Exchange.
Abstract
Purpose
The study aimed to determine how reputational risk affects the stocks prices of companies listed on the Lima Stock Exchange.
Design/methodology/approach
The study follows a documentary research with a quantitative approach. Companies from different sectors listed on the Lima Stock Exchange were taken as a sample.
Findings
The incidence between the reputational risk and the stock price of the companies listed on the stock market, as well as the impact on profitability indicators and income level were demonstrated. Additionally, it was determined that the cost of capital has a greater impact if the entity is financed from the issuance of bonds rather than by subsidiaries.
Originality/value
Companies that presented well-known events in Peru and those that caused damage to their corporate reputations were studied. Likewise, information from sources such as Monitor Empresarial de Reputación Corporativa, Peruvian Securities Market Regulator’s office and Lima Stock Exchange was documented in order to analyze the variations in financial indicators during the indicated events. Financial models such as CAPM and GORDON-SHAPIRO were also used.
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Wan-Chen Lee, Li-Min Cassandra Huang and Juliana Hirt
This study aims to explore the application of emojis to mood descriptions of fiction. The three goals are investigating whether Cho et al.'s model (2023) is a sound conceptual…
Abstract
Purpose
This study aims to explore the application of emojis to mood descriptions of fiction. The three goals are investigating whether Cho et al.'s model (2023) is a sound conceptual framework for implementing emojis and mood categories in information systems, mapping 30 mood categories to 115 face emojis and exploring and visualizing the relationships between mood categories based on emojis mapping.
Design/methodology/approach
An online survey was distributed to a US public university to recruit adult fiction readers. In total, 64 participants completed the survey.
Findings
The results show that the participants distinguished between the three families of fiction mood categories. The three families model is a promising option to improve mood descriptions for fiction. Through mapping emojis to 30 mood categories, the authors identified the most popular emojis for each category, analyzed the relationships between mood categories and examined participants' consensus on mapping.
Originality/value
This study focuses on applying emojis to fiction reading. Emojis were mapped to mood categories by fiction readers. Emoji mapping contributes to the understanding of the relationships between mood categories. Emojis, as graphic mood descriptors, have the potential to complement textual descriptors and enrich mood metadata for fiction.
Purpose: Urban centres have been argued to be crucial in the battle for sustainability. With more than half of the global population presently living in cities, the sustainability…
Abstract
Purpose: Urban centres have been argued to be crucial in the battle for sustainability. With more than half of the global population presently living in cities, the sustainability challenges of global warming, environmental degradation, social inequality, and economic recessions have continued to thrive. To this end, there have been efforts to revive and improve the existing physical and social structure of cities in a process known as urban regeneration. The aim of this paper is to explore the role of sustainability assessment frameworks in urban regeneration.
Approach: Aligning with the positivism philosophical position, and using document analysis as a data collection method, the study discusses the state of the art of urban regeneration and its application in recent times. The study also reviewed selected neighbourhood sustainability assessment frameworks as a tool for decision-making towards sustainability to know the extent in which they capture the goals of urban regeneration.
Findings: Findings showed that the uptake of the sustainability assessment frameworks could play a role in enhancing integration of local context, social wellbeing and economic prosperity, environmental quality, and stakeholder engagement at the neighbourhood level which are the main aspects of urban regeneration.
Theoretical and practical implications: In theory, this paper establishes the assumption that with some revisions, sustainability assessment frameworks could serve as a tool for decision-making in urban regeneration process. Practise-wise, urban regeneration at the neighbourhood level can now be measured against sustainability benchmarks and indicators.
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Mahenderan Appukutty, Sangeetha Shyam, Zi Ying Choo, Seok Shin Tan, Hueh Zan Megan Chong and Alston Choong
The present randomised controlled trial aimed to assess the effects of 8-week supplementation of n-3 long-chain polyunsaturated fatty acids (n-3 LCPUFA) on the n-3 index and…
Abstract
Purpose
The present randomised controlled trial aimed to assess the effects of 8-week supplementation of n-3 long-chain polyunsaturated fatty acids (n-3 LCPUFA) on the n-3 index and performance of professional male football players.
Design/methodology/approach
A total of 27 professional male football players were randomly assigned into 2 groups: placebo (n = 14) and n-3 LCPUFA (n = 13). n-3 LCPUFA supplements containing 1.5 g eicosapentaenoic acid (EPA) and 600 mg docosahexaenoic acid (DHA) were administered as 6 capsules (four in the morning and two in the evening, 30 min after a meal). Anthropometry, body composition, dried-blood spot n-3 LCPUFA levels, exercise performance and dietary intake of football players were measured at week 0, week 4 and week 8.
Findings
n-3 LCPUFA supplementation improved blood levels of EPA and DHA levels, omega-3 index vs placebo (p time*group = 0.010, 0.041 and 0.018, respectively). n-3 LCPUFA supplemented group had significantly higher aerobic capacity than placebo participants, at week 8 (p group = 0.021).
Originality/value
This study shows the effect of n-3 LCPUFA supplementation in Malaysian professional male football players involved in team sports having low dietary intakes of n-3 LCPUFA.
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Amitabh Anand, Jessica Doll and Prantika Ray
This study aims to develop and validate two scales: quiet quitting (QQ), measuring individual-level work disengagement, low organisational commitment and not going above and…
Abstract
Purpose
This study aims to develop and validate two scales: quiet quitting (QQ), measuring individual-level work disengagement, low organisational commitment and not going above and beyond in work, and quiet firing (QF), measuring employee perceptions of the degree to which their managers devalue them and when organisations intentionally create a situation to make them quit.
Design/methodology/approach
The scale development process involved item generation through literature search, review and interviews with working executives. The scales were then tested online by 264 participants from India.
Findings
In the quantitative analysis, the QQ and QF scales have good psychometric properties when tested with factor analysis, reliability analysis and Cronbach’s alpha. Furthermore, the convergent, discriminant and predictive validity of outcome constructs also showed significance.
Originality/value
This study found that the QQ and QF scales are highly reliable and exhibit good psychometric properties. To the best of the authors’ knowledge, this is one of the first studies to empirically develop and test the QQ and QF constructs and offer implications for organisations and managers.
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Prosun Mandal, Srinjoy Chatterjee and Shankar Chakraborty
In many of today’s manufacturing industries, such as automobile, aerospace, defence, die and mould making, medical and electrical discharge machining (EDM) has emerged as an…
Abstract
Purpose
In many of today’s manufacturing industries, such as automobile, aerospace, defence, die and mould making, medical and electrical discharge machining (EDM) has emerged as an effective material removal process. In this process, a series of discontinuous electric discharges is used for removing material from the workpiece in the form of craters generating a replica of the tool into the workpiece in a dielectric environment. Appropriate selection of the tool electrode material and combination of input parameters is an important requirement for performance enhancement of an EDM process. This paper aims to optimize an EDM process using single-valued neutrosophic grey relational analysis using Cu-multi-walled carbon nanotube (Cu-MWCNT) composite tool electrode.
Design/methodology/approach
This paper proposes the application of grey relational analysis (GRA) in a single-valued neutrosophic fuzzy environment to identify the optimal parametric intermix of an EDM process while considering Cu-MWCNT composite as the tool electrode material. Based on Taguchi’s L9 orthogonal array, nine experiments are conducted at varying combinations of four EDM parameters, i.e. pulse-on time, duty factor, discharge current and gap voltage, with subsequent measurement of two responses, i.e. material removal rate (MRR) and tool wear rate (TWR). The electrodeposition process is used to fabricate the Cu-MWCNT composite tool.
Findings
It is noticed that both the responses would be simultaneously optimized at higher levels of pulse-on time (38 µs) and duty factor (8), moderate level of discharge current (5 A) and lower level of gap voltage (30 V). During bi-objective optimization (maximization of MRR and minimization of TWR) of the said EDM process, the achieved values of MRR and TWR are 243.74 mm3/min and 0.001034 g/min, respectively.
Originality/value
Keeping in mind the type of response under consideration, their measured values for each of the EDM experiments are expressed in terms of linguistic variables which are subsequently converted into single-valued neutrosophic numbers. Integration of GRA with single-valued neutrosophic sets would help in optimizing the said EDM process with the Cu-MWCNT composite tool while simultaneously considering truth-membership, indeterminacy membership and falsity-membership degrees in a human-centric uncertain decision-making environment.
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Ali Albada, Soo-Wah Low and Moau Yong Toh
This study aims to investigate the moderating role of investor demand on the relationship between the investors' divergence of beliefs and the first-day initial public offering…
Abstract
Purpose
This study aims to investigate the moderating role of investor demand on the relationship between the investors' divergence of beliefs and the first-day initial public offering (IPO) return.
Design/methodology/approach
The study sample covers the period from 2010 to 2019 and consists of 117 IPOs that are priced using the fixed price and listed on the Malaysian stock exchange (Bursa Malaysia). This study employed both the ordinary least square (OLS) and the quantile regression (QR) methods.
Findings
Investor demand, proxied by the over-subscription ratio (OSR), plays a moderating role in increasing the effect of investors' divergence of beliefs on initial return, and the moderation effects vary across the quantile of initial return. Pure moderation effects are observed at the bottom and top quantiles, suggesting that investor demand is necessary for divergence of beliefs to influence IPO initial return. However, at the middle quantile of initial return, investor demand is a quasi-moderator. That is, the OSR not only moderates the relationship between the divergence of beliefs and initial return but also has a positive effect on the initial return.
Practical implications
Investors' excessive demand for an IPO issue exacerbates the IPO under-pricing issue induced by a divergence of beliefs amongst investors, thus rendering greater equity market inefficiency.
Originality/value
To the authors' knowledge, this study is amongst the first to empirically investigate the moderating role of investor demand on the investors' divergence of beliefs and IPO initial return relationship.
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