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Book part
Publication date: 2 September 2014

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Shopper Marketing and the Role of In-Store Marketing
Type: Book
DOI:
ISBN: 978-1-78441-001-8

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Book part
Publication date: 2 September 2014

Abstract

Details

Shopper Marketing and the Role of In-Store Marketing
Type: Book
DOI:
ISBN: 978-1-78441-001-8

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Book part
Publication date: 1 August 2017

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Qualitative Consumer Research
Type: Book
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ISBN: 978-1-78714-491-0

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Book part
Publication date: 2 May 2015

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Brand Meaning Management
Type: Book
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ISBN: 978-1-78441-932-5

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Book part
Publication date: 3 July 2018

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Innovation and Strategy
Type: Book
DOI:
ISBN: 978-1-78754-828-2

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Book part
Publication date: 2 September 2014

Abstract

Details

Shopper Marketing and the Role of In-Store Marketing
Type: Book
DOI:
ISBN: 978-1-78441-001-8

View access options
Book part
Publication date: 2 May 2015

Abstract

Details

Brand Meaning Management
Type: Book
DOI:
ISBN: 978-1-78441-932-5

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Book part
Publication date: 17 September 2020

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Continuing to Broaden the Marketing Concept
Type: Book
DOI:
ISBN: 978-1-78754-824-4

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Book part
Publication date: 27 September 2021

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Marketing Accountability for Marketing and Non-marketing Outcomes
Type: Book
DOI:
ISBN: 978-1-83867-563-9

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Book part
Publication date: 13 March 2023

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Artificial Intelligence in Marketing
Type: Book
DOI:
ISBN: 978-1-80262-875-3

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11 – 20 of 25
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