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Article
Publication date: 1 January 1982

O. Gene Norman

In this article, I have traced the literature of marketing libraries and information services from 1970 to the present. This period immediately follows Kotler and Levy's…

Abstract

In this article, I have traced the literature of marketing libraries and information services from 1970 to the present. This period immediately follows Kotler and Levy's introductory article in the Journal of Marketing (January 1969) which first suggested the idea of marketing nonprofit organizations. The use of the marketing concept for libraries and information services was an idea which did not appear until after that date. However, many articles on specific aspects of marketing, such as publicity and public relations, were published prior to 1970. These areas have been touched upon only briefly to show their connection with marketing.

Details

Reference Services Review, vol. 10 no. 1
Type: Research Article
ISSN: 0090-7324

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Article
Publication date: 8 May 2017

Aparna Bhatia and Siya Tuli

This paper aims to examine the relationship between sustainability reporting by companies and selected corporate specific attributes. It also highlights that the scope of…

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1161

Abstract

Purpose

This paper aims to examine the relationship between sustainability reporting by companies and selected corporate specific attributes. It also highlights that the scope of sustainability reporting differs from company to company and industry to industry.

Design/methodology/approach

Methodology is based on content analysis of 158 Indian companies selected from BSE 200. It uses multiple regression analysis to identify significant corporate attributes.

Findings

The analysis in this study reveals that companies with large size, older age, having multinational operations and belonging to Software, IT and ITES and Oil and Gas industry have significant sustainability disclosure. However, company’s profits, leverage, growth and advertising intensity are negatively related with the extent of sustainability disclosure. Other variables are found to be insignificant.

Research limitations/implications

As content analysis technique has been used for gathering sustainability information, subjective judgment involved in identifying and classifying the nature of reported sustainability information cannot be ruled out.

Practical/implications

This study adds to the growing literature on international sustainability disclosure practices and their determinants. Hence, it has its implications for a number of interested groups as investors, accounting bodies, regulatory authorities, companies, government, stock exchanges, general public, academicians and researchers.

Originality/value

As an emerging trend, there are few empirical studies exploring the determinants of sustainability reporting. To the best of the authors’ knowledge, this paper covers the impact of large number of corporate attributes in wholesome.

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International Journal of Law and Management, vol. 59 no. 3
Type: Research Article
ISSN: 1754-243X

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Article
Publication date: 2 September 2014

Grigoris Giannarakis

The aim of this study is to investigate the potential effects of corporate governance and financial characteristics on the extent of corporate social responsibility (CSR…

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5128

Abstract

Purpose

The aim of this study is to investigate the potential effects of corporate governance and financial characteristics on the extent of corporate social responsibility (CSR) disclosure focusing on the US companies.

Design/methodology/approach

The sample consists of 366 companies from the Fortune 500 list for 2011. The environmental, social and governance disclosure score calculated by Bloomberg is used as a proxy for the extent of CSR disclosure. Multiple regression analysis was developed to identify factors that affect the extent of CSR disclosure.

Findings

Results show that company and board size is significantly and positively related to the extent of CSR disclosure, and companies with Chief Executive Officer (CEO) duality characteristics publish less information on their CSR disclosure, while there are significant differences between different industries and the extent of CSR disclosure.

Research limitations/implications

The research is based only on the presence or the absence of CSR disclosure without receiving the quality aspect of the CSR disclosure which could lead to misinterpretation. The results should not be generalized as the sample was based on large-size US companies for 2011.

Originality/value

This study extends the scope of previous studies by introducing new independent and dependent variables. It contributes to the understanding of determinants of CSR disclosure to improve the implementation of disclosure guidelines.

Details

International Journal of Law and Management, vol. 56 no. 5
Type: Research Article
ISSN: 1754-243X

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Article
Publication date: 10 August 2020

Jasmina Ilicic and Stacey M. Brennan

The purpose of this paper is to introduce and examine the effect of a celebrity’s eye gaze on self-celebrity connection. A celebrity’s direct (vs averted) eye gaze can be…

Abstract

Purpose

The purpose of this paper is to introduce and examine the effect of a celebrity’s eye gaze on self-celebrity connection. A celebrity’s direct (vs averted) eye gaze can be used as a tactic in social media posts to increase self-celebrity connection and behavioral intentions. Examining the effectiveness of a celebrity’s eye gaze is important, as celebrities regularly use social media to manage their brand image and to build a relationship with consumers.

Design/methodology/approach

Study 1 examines the effect of a celebrity’s eye gaze (direct vs averted) on self-celebrity connection. Study 2 investigates the role of celebrity authenticity in explaining the effect of a celebrity’s eye gaze on consumer–celebrity brand relationships. Study 3 examines the moderating role of a non-Duchenne smile (fake, social smile) in diluting the effect of a celebrity’s direct eye gaze on self-celebrity connection and the downstream consequences on behavioral intentions.

Findings

The findings from Study 1 indicate that a celebrity’s direct (averted) eye gaze strengthens (weakens) self-celebrity connection. Study 2 provides evidence of celebrity authenticity as the explanation for stronger consumer–celebrity connection when a celebrity is featured with a direct eye gaze. The results of Study 3 show that a fake smile in a celebrity’s social media posts can weaken relationships with and behavioral intentions toward celebrities with a direct eye gaze.

Research limitations/implications

This paper is limited, as it focuses only on eye gaze and smiles as non-verbal cues depicted in celebrity images on social media.

Practical implications

This paper has important implications for celebrities, celebrity brand managers (including digital/social media marketing managers and public relations professionals) and advertisers. Celebrities, celebrity brand managers and advertisers should develop social media posts that can strengthen consumer–celebrity relationships and positively influence behaviors toward the celebrity through: 1) ensuring that photographs are taken with the celebrity looking directly into the camera at the target (audience); and 2) avoiding posting images of a celebrity’s direct eye gaze with a non-Duchenne (fake) smile.

Originality/value

This paper introduces and provides evidence of a celebrity’s direct eye gaze–self-celebrity relationship effect. Tactics, such as eye gaze, can strengthen consumer–celebrity relationships, which is crucial in building brand equity and in increasing financial value for the celebrity.

Details

European Journal of Marketing, vol. 54 no. 12
Type: Research Article
ISSN: 0309-0566

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Article
Publication date: 1 October 2021

Rahil Irfan Ahmed, Guohao Zhao, Naveed Ahmad and Umme Habiba

Corporate social responsibility (CSR) is a requirement for energy enterprises as different stakeholders deem environmental and social responsibility the duty. This study…

Abstract

Purpose

Corporate social responsibility (CSR) is a requirement for energy enterprises as different stakeholders deem environmental and social responsibility the duty. This study aims to explore the determinants that affect CSR disclosure in energy enterprises of developing nations.

Design/methodology/approach

Panel data of energy companies is used that are listed on Pakistan Stock Exchange. A comprehensive CSR disclosure index is developed using seven themes, i.e. environment, employees, energy, emissions, product, community development and other CSR-related activities. A random effect model of regression is used on the sample of data.

Findings

The finding of the study reveals that profitability, financial leverage, board size and being a multinational subsidiary has a significant relationship with CSR disclosure level.

Research limitations/implications

The sample is confined to a certain number of years and publicly traded energy companies. Further studies can explore the relationship of CSR among different groups of firms, such as SMEs, non-listed companies and state-run enterprises to document whether the findings are significant or not. The opinions and ideas of external stakeholders could also be explored using various qualitative methods such as interviews.

Originality/value

To the best of the authors’ knowledge, it is the first study of its kind whose only focus is energy sector enterprises. A comprehensive scale is used to measure CSR practices. It is helpful for upcoming studies to examine the various aspects of CSR research and figure sound outcome.

Details

Journal of Business & Industrial Marketing, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 0885-8624

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Article
Publication date: 1 June 2001

Jennifer Taylor

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25

Abstract

Details

European Business Review, vol. 13 no. 3
Type: Research Article
ISSN: 0955-534X

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Article
Publication date: 1 October 2002

Jennifer Taylor

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184

Abstract

Details

European Business Review, vol. 14 no. 5
Type: Research Article
ISSN: 0955-534X

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Article
Publication date: 1 August 1998

Jennifer Taylor

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64

Abstract

Details

European Business Review, vol. 98 no. 4
Type: Research Article
ISSN: 0955-534X

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Article
Publication date: 1 June 2001

Jennifer Taylor

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74

Abstract

Details

European Business Review, vol. 13 no. 3
Type: Research Article
ISSN: 0955-534X

Keywords

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Article
Publication date: 1 October 2001

Jennifer Taylor

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238

Abstract

Details

European Business Review, vol. 13 no. 5
Type: Research Article
ISSN: 0955-534X

Keywords

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