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Article
Publication date: 14 February 2022

Randi Hutchens, Kelly Way and Jennifer N. Becnel

This study examined the perceptions of tribal members regarding the strengths, challenges and opportunities presented by tribal winery operation. Issues of business…

Abstract

Purpose

This study examined the perceptions of tribal members regarding the strengths, challenges and opportunities presented by tribal winery operation. Issues of business diversification, marketing, perceived barriers to success, potential benefits to the tribe and the role of agriculture in the preservation of tribal heritage were considered.

Design/methodology/approach

A modified mixed-methods exploratory sequential research model was used to collect and organize data in two studies. In Study 1 quantitative data was used to inform the development of Study 2 which included a qualitative interview protocol. Qualitative interviews followed to elaborate on the various aspects of each of these areas of consideration.

Findings

Results indicate that there is neutral to positive opinion on tribal wineries and that any venture would have to be carefully thought out in terms of marketing and preserving tribal heritage.

Practical implications

This research examined the potential strengths, challenges and opportunities provided by tribal winery operation that can be used to inform future business practices.

Originality/value

The results of this research provide a framework for consideration of the potential strengths and opportunities provided by tribal winery operation.

Details

International Hospitality Review, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 2516-8142

Keywords

Article
Publication date: 12 January 2015

Luke Greenacre, Lynne Freeman, Jared Filby and Taryn Ostrovsky

– The purpose of this article is to use an extended model of self to understand the consumption of music and similar entertainment products.

1945

Abstract

Purpose

The purpose of this article is to use an extended model of self to understand the consumption of music and similar entertainment products.

Design/methodology/approach

In-depth interviews using experts within the music field were used to penetrate the private worlds of musical theatre enthusiasts. Multiple qualitative analytic techniques were used to explore the different aspects of the self underlying music consumption.

Findings

Repeated exposure to musical theatre allowed subjects to refine their consumption of specific performances that reflect the preferred aspect of their extended self. It is found higher order consumption needs are an integral part of the extended self, and form an important basis for consumption decisions. Of particular importance is the reflection of the self that assists others in their consumption choices.

Originality/value

Present research widely recognises consumers are seeking more than just “entertainment” when they consume an entertainment product, but struggle to characterise what it is consumers are actually seeking. This research provides this insight through an elaboration of the extended self-model.

Details

Qualitative Market Research: An International Journal, vol. 18 no. 1
Type: Research Article
ISSN: 1352-2752

Keywords

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