Search results

1 – 10 of 264
To view the access options for this content please click here
Book part
Publication date: 1 January 2008

Jeffrey B. Schmidt

As a high school senior, there was no doubt I wanted to attend college, it was just a matter of where. I applied to only two universities – Oakland University (OU) and…

Abstract

As a high school senior, there was no doubt I wanted to attend college, it was just a matter of where. I applied to only two universities – Oakland University (OU) and MSU. I was not too familiar with MSU, but it had a good reputation; I was much more familiar with Oakland. Although I had obtained an application for the University of Michigan (UM), I decided that the UM application was just too long to complete. And what the heck is a wolverine anyway? I lived in Michigan for most of my life, and I had never spotted this mythical rodent. As a tendency, I always found Michigan students and alumni to be either too arrogant or eccentric for my taste. Also, at that time of my life, I found the atmosphere in Ann Arbor not right in some way, so I applied to only two universities.1

Details

Michigan State University Contributions to International Business and Innovation
Type: Book
ISBN: 978-1-84855-440-5

To view the access options for this content please click here
Book part
Publication date: 1 January 2005

Lan Xia and Kent B. Monroe

Abstract

Details

Review of Marketing Research
Type: Book
ISBN: 978-0-85724-723-0

To view the access options for this content please click here
Book part
Publication date: 1 January 2005

Naresh K. Malhotra

Abstract

Details

Review of Marketing Research
Type: Book
ISBN: 978-0-85724-723-0

To view the access options for this content please click here
Article
Publication date: 1 March 1995

Jeffrey B. Schmidt

Explores the importance of several regimes of new productdevelopment activities using multiple statistical techniques on twodifferent data sets collected in the USA and…

Abstract

Explores the importance of several regimes of new product development activities using multiple statistical techniques on two different data sets collected in the USA and Canada over 12 years apart. The results were consistent across the statistical methods and across the data sets, but contradict much previous new product research. In particular, it was found that undertaking technical activities proficiently is more important than performing marketing activities proficiently and that performing development stage (including subsequent) activities proficiently is more critical than performing “up‐front” or predevelopment activities proficiently in determining the success or failure of new industrial products.

Details

Journal of Business & Industrial Marketing, vol. 10 no. 1
Type: Research Article
ISSN: 0885-8624

Keywords

To view the access options for this content please click here

Abstract

Details

Review of Marketing Research
Type: Book
ISBN: 978-0-7656-1305-9

To view the access options for this content please click here
Book part
Publication date: 1 January 2008

Abstract

Details

Michigan State University Contributions to International Business and Innovation
Type: Book
ISBN: 978-1-84855-440-5

To view the access options for this content please click here
Article
Publication date: 2 December 2019

Salman Ahmad, Muhammad Ijaz Khan, Tasawar Hayat, Muhammad Waqas and Ahmed Alsaedi

The purpose of this paper is to study entropy generation in magneto-Jeffrey nanomaterial flow by impermeable moving boundary. Adopted nanomaterial model accounts Brownian…

Abstract

Purpose

The purpose of this paper is to study entropy generation in magneto-Jeffrey nanomaterial flow by impermeable moving boundary. Adopted nanomaterial model accounts Brownian and thermophoretic diffusions. Modeling is arranged for thermal radiation, nonlinear convection and viscous dissipation. In addition, the concept of Arrhenius activation energy associated with chemical reaction are introduced for description of mass transportation.

Design/methodology/approach

Homotopy algorithms are used to compute the system of ordinary differential equations.

Findings

The afore-stated analysis clearly notes that simultaneous aspects of activation energy and entropy generation are not yet investigated. Therefore, the intention here is to consider such effects to formulate and investigate the magneto-Jeffrey nanoliquid flow by impermeable moving surface.

Originality/value

As per the authors’ knowledge, no such work has yet been published in the literature.

Details

International Journal of Numerical Methods for Heat & Fluid Flow, vol. 29 no. 12
Type: Research Article
ISSN: 0961-5539

Keywords

To view the access options for this content please click here
Article
Publication date: 13 November 2017

A.M. Abd-Alla, S.M. Abo-Dahab and M. Elsagheer

The purpose of this paper is to predict the effects of magnetic field, heat and mass transfer and rotation on the peristaltic flow of an incompressible Newtonian fluid in…

Abstract

Purpose

The purpose of this paper is to predict the effects of magnetic field, heat and mass transfer and rotation on the peristaltic flow of an incompressible Newtonian fluid in a channel with compliant walls. The whole system is in a rotating frame of reference.

Design/methodology/approach

The governing equations of two-dimensional fluid have been simplified under long wavelength and low Reynolds number approximation. The solutions are carried out for the stream function, temperature, concentration field, velocity and heat transfer coefficient.

Findings

The results indicate that the effects of permeability, magnetic field and rotation are very pronounced in the phenomena. Impacts of various involved parameters appearing in the solutions are carefully analyzed.

Originality/value

The effect of the concentration distribution, heat and mass transfer and rotation on the wave frame is analyzed theoretically and computed numerically. Numerical results are given and illustrated graphically in each case considered. A comparison was made with the results obtained in the presence and absence of rotation, magnetic field and heat and mass transfer.

Details

Multidiscipline Modeling in Materials and Structures, vol. 13 no. 4
Type: Research Article
ISSN: 1573-6105

Keywords

Abstract

Details

Population Change, Labor Markets and Sustainable Growth: Towards a New Economic Paradigm
Type: Book
ISBN: 978-0-44453-051-6

To view the access options for this content please click here
Article
Publication date: 25 February 2014

T. Hayat, Z. Iqbal, M. Mustafa and A. Alsaedi

This investigation has been carried out for thermal-diffusion (Dufour) and diffusion-thermo (Soret) effects on the boundary layer flow of Jeffrey fluid in the region of…

Abstract

Purpose

This investigation has been carried out for thermal-diffusion (Dufour) and diffusion-thermo (Soret) effects on the boundary layer flow of Jeffrey fluid in the region of stagnation-point towards a stretching sheet. Heat transfer occurring during the melting process due to a stretching sheet is considered. The paper aims to discuss these issues.

Design/methodology/approach

The authors convert governing partial differential equations into ordinary differential equations by using suitable transformations. Analytic solutions of velocity and temperature are found by using homotopy analysis method (HAM). Further graphs are displayed to study the salient features of embedding parameters. Expressions of skin friction coefficient, local Nusselt number and local Sherwood number have also been derived and examined.

Findings

It is found that velocity and the boundary layer thickness are increasing functions of viscoelastic parameter (Deborah number). An increase in the melting process enhances the fluid velocity. An opposite effect of melting heat process is noticed on velocity and skin friction.

Practical implications

The boundary layer flow in non-Newtonian fluids is very important in many applications including polymer and food processing, transpiration cooling, drag reduction, thermal oil recovery and ice and magma flows. Further, the thermal diffusion effect is employed for isotope separation and in mixtures between gases with very light and medium molecular weight.

Originality/value

Very scarce literature is available on thermal-diffusion (Dufour) and diffusion-thermo (Soret) effects on the boundary layer flow of Jeffrey fluid in the region of stagnation-point towards a stretching sheet with melting heat transfer. Series solution is developed using HAM. Further, the authors compare the present results with the existing in literature and found excellent agreement.

Details

International Journal of Numerical Methods for Heat & Fluid Flow, vol. 24 no. 2
Type: Research Article
ISSN: 0961-5539

Keywords

1 – 10 of 264