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Article
Publication date: 1 April 2014

Jeff McCarthy, Jennifer Rowley, Catherine Jane Ashworth and Elke Pioch

The purpose of this paper is to contribute knowledge on the issues and benefits associated with managing brand presence and relationships through social media. UK football clubs…

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Abstract

Purpose

The purpose of this paper is to contribute knowledge on the issues and benefits associated with managing brand presence and relationships through social media. UK football clubs are big businesses, with committed communities of fans, so are an ideal context from which to develop an understanding of the issues and challenges facing organisations as they seek to protect and promote their brand online.

Design/methodology/approach

Due to the emergent nature of social media, and the criticality of the relationships between clubs and their fans, an exploratory study using a multiple case study approach was used to gather rich insights into the phenomenon.

Findings

Clubs agreed that further development of social media strategies had potential to deliver interaction and engagement, community growth and belonging, traffic flow to official web sites and commercial gain. However, in developing their social media strategies they had two key concerns. The first concern was the control of the brand presence and image in social media, and how to respond to the opportunities that social media present to fans to impact on the brand. The second concern was how to strike an appropriate balance between strategies that deliver short-term revenue, and those that build longer term brand loyalty.

Originality/value

This research is the first to offer insights into the issues facing organisations when developing their social media strategy.

Details

Internet Research, vol. 24 no. 2
Type: Research Article
ISSN: 1066-2243

Keywords

Article
Publication date: 8 June 2021

Sujie Peng, Fu Jia and Bob Doherty

The purpose of this paper is to systematically review the academic literature on non-governmental organizations’ (NGOs) role in sustainable supply chain management (SSCM) to…

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Abstract

Purpose

The purpose of this paper is to systematically review the academic literature on non-governmental organizations’ (NGOs) role in sustainable supply chain management (SSCM) to develop a conceptual framework.

Design/methodology/approach

This paper conducts a systematic literature review through an analysis of 47 papers identified from peer-reviewed academic journals published from 2002 to 2020.

Findings

Adopting social movement theory and based on thematic findings, this paper proposes four steps and six propositions in the process of NGOs fostering SSCM. These include relative deprivation, political opportunities, resource mobilization and collective action, based on which we developed a conceptual framework regarding the role of NGOs in improving sustainability in supply chains. The proposed conceptual model opens a new avenue of research in NGO literature and several directions for further research.

Originality/value

This study may be the first to provide a systematic review of NGOs’ role in improving sustainability in supply chains. Moreover, by borrowing the social movement theory from sociology, this paper able to propose a new conceptual framework with a research agenda so as to deepen the understanding of the phenomenon and provide directions for future research.

Details

Supply Chain Management: An International Journal, vol. 27 no. 3
Type: Research Article
ISSN: 1359-8546

Keywords

Article
Publication date: 26 June 2019

Linda W. Lee, David Hannah and Ian P. McCarthy

This article explores how employees can perceive and be impacted by the fakeness of their company slogans.

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Abstract

Purpose

This article explores how employees can perceive and be impacted by the fakeness of their company slogans.

Design/methodology/approach

This conceptual study draws on the established literature on company slogans, employee audiences, and fake news to create a framework through which to understand fake company slogans.

Findings

Employees attend to two important dimensions of slogans: whether they accurately reflect a company’s (1) values and (2) value proposition. These dimensions combine to form a typology of four ways in which employees can perceive their company’s slogans: namely, authentic, narcissistic, foreign, or corrupt.

Research limitations/implications

This paper outlines how the typology provides a theoretical basis for more refined empirical research on how company slogans influence a key stakeholder: their employees. Future research could test the arguments about how certain characteristics of slogans are more or less likely to cause employees to conclude that slogans are fake news. Those conclusions will, in turn, have implications for the morale and engagement of employees. The ideas herein can also enable a more comprehensive assessment of the impact of slogans.

Practical implications

Employees can view three types of slogans as fake news (narcissistic, foreign, and corrupt slogans). This paper identifies the implications of each type and explains how companies can go about developing authentic slogans.

Originality/value

This paper explores the impact of slogan fakeness on employees: an important audience that has been neglected by studies to date. Thus, the insights and implications specific to this internal stakeholder are novel.

Details

Journal of Product & Brand Management, vol. 29 no. 2
Type: Research Article
ISSN: 1061-0421

Keywords

Article
Publication date: 13 April 2015

Jeff French and Rebekah Russell-Bennett

This paper aims to set out a new hierarchical and differentiated model of social marketing principles, concepts and techniques that builds on, but supersedes, the existing lists…

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Abstract

Purpose

This paper aims to set out a new hierarchical and differentiated model of social marketing principles, concepts and techniques that builds on, but supersedes, the existing lists of non-equivalent and undifferentiated benchmark criteria.

Design/methodology/approach

This is a conceptual paper that proposes a hierarchical model of social marketing principles, concepts and techniques.

Findings

This new delineation of the social marketing principle, its four core concepts and five techniques, represents a new way to conceptualize and recognize the different elements that constitute social marketing. This new model will help add to and further the development of the theoretical basis of social marketing, building on the definitional work led by the International Social Marketing Association (iSMA), Australian Association of Social Marketing (AASM) and European Social Marketing Association (ESMA).

Research limitations/implications

This proposed model offers a foundation for future research to expand upon. Further research is recommended to empirically test the proposed model.

Originality/value

This paper seeks to advance the theoretical base of social marketing by making a reasoned case for the need to differentiate between principles, concepts and techniques when seeking to describe social marketing.

Details

Journal of Social Marketing, vol. 5 no. 2
Type: Research Article
ISSN: 2042-6763

Keywords

Article
Publication date: 1 December 2003

Jamie C. Gollotto and Sungsoo Kim

This article empirically examines whether the ratio of research and development (R&D)spending to sales and marketing spending has an impact on the valuation of Dot Com companies…

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Abstract

This article empirically examines whether the ratio of research and development (R&D)spending to sales and marketing spending has an impact on the valuation of Dot Com companies. These companies are currently trading in today’s stock market. Previous research has not been able to link the lofty market value of Dot Com companies to a distinguishable trait. Many theories have been proposed without empirical findings to support them. We find those Dot Com companies with higher ratios of R&D spending are more likely to have higher stock market values in the subsequent year than those with lower ratios. A sensitivity test shows that the results are qualitatively the same even after market correction of high‐tech stock.

Details

Managerial Finance, vol. 29 no. 11
Type: Research Article
ISSN: 0307-4358

Keywords

Article
Publication date: 6 April 2021

John Killingsworth, Mohammed Hashem Mehany and Jeff Kim

The apparent lag between macro-economic behavior and financial implications in the construction industry is yet to be examined. The purpose of this paper is to understand the…

Abstract

Purpose

The apparent lag between macro-economic behavior and financial implications in the construction industry is yet to be examined. The purpose of this paper is to understand the nature of the lag and the relationship between economic changes from year-to-year and the impact on the financial status of construction companies.

Design/methodology/approach

Correlation was made between US economic growth and construction industry financial indicators over a 28-year period. Cumulative per cent growth in US GDP was considered an independent variable, while nine financial ratios were calculated and considered dependent variables in this study.

Findings

The results of this study found that correlation improved when considering lag of two, three or sometimes four years after the economic event. Some financial ratios proved more sensitive than others, supporting the hypothesis of this study.

Research limitations/implications

The practical application of this study for construction companies is to understand how the construction industry lag impacts financial behavior. It therefore informs managerial decisions related to solvency, liquidity, equity structure and managerial practices; all of which are measured by financial ratios.

Practical implications

This study was intended to advance the research in this area and also to serve to strengthen industry members in their financial management of construction companies. Economic dynamics have long-lasting implications, which can be addressed through an increased focus on managing financial health.

Originality/value

Though the lag is intuitively known and has been studied from market perspectives, there is a lack of empirical study evaluating the impact of lag on financial key performance indicators.

Details

Journal of Financial Management of Property and Construction , vol. 26 no. 2
Type: Research Article
ISSN: 1366-4387

Keywords

Article
Publication date: 7 December 2020

Yaron J. Zoller and Jeff Muldoon

This paper aims to conduct a historical study using both primary (archival data) and secondary sources to evaluate the social conditions of the community of employees at Hawthorne…

Abstract

Purpose

This paper aims to conduct a historical study using both primary (archival data) and secondary sources to evaluate the social conditions of the community of employees at Hawthorne Works between 1907 and 1933.

Design/methodology/approach

This paper evaluates the historical and social context of the 1915 Eastland disaster, specifically, the effects of the Eastland disaster on the community and the company to improve understanding of the contextual background and conditions which influenced the Hawthorne studies. This will also serve as a case study of crisis management.

Findings

The findings of the paper argue that the Eastland disaster likely contributed to the expansion of welfare capitalism practices by Western Electric in the 1920s–1930s and established the social and communal conditions which made the Hawthorne studies (1924–1933) possible.

Originality/value

Rather than evaluating the Hawthorne studies themselves, this paper focuses on social factors which made the Hawthorne Works plant site and the community serving it an ideal locale to host the famous studies as part of Western Electric’s practice of welfare capitalism and a distraction from the traumatic event which scarred the community and urged the Western Electric company to react. This study also provides an early example of crisis management.

Details

Journal of Management History, vol. 27 no. 2
Type: Research Article
ISSN: 1751-1348

Keywords

Article
Publication date: 1 September 2000

Index by subjects, compiled by K.G.B. Bakewell covering the following journals: Facilities Volumes 8‐17; Journal of Property Investment & Finance Volumes 8‐17; Property Management…

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Abstract

Index by subjects, compiled by K.G.B. Bakewell covering the following journals: Facilities Volumes 8‐17; Journal of Property Investment & Finance Volumes 8‐17; Property Management Volumes 8‐17; Structural Survey Volumes 8‐17.

Details

Facilities, vol. 18 no. 9
Type: Research Article
ISSN: 0263-2772

Article
Publication date: 1 March 2001

K.G.B. Bakewell

Compiled by K.G.B. Bakewell covering the following journals published by MCB University Press: Facilities Volumes 8‐18; Journal of Property Investment & Finance Volumes 8‐18;…

18714

Abstract

Compiled by K.G.B. Bakewell covering the following journals published by MCB University Press: Facilities Volumes 8‐18; Journal of Property Investment & Finance Volumes 8‐18; Property Management Volumes 8‐18; Structural Survey Volumes 8‐18.

Details

Structural Survey, vol. 19 no. 3
Type: Research Article
ISSN: 0263-080X

Article
Publication date: 1 March 2000

K.G.B. Bakewell

Compiled by K.G.B. Bakewell covering the following journals published by MCB University Press: Facilities Volumes 8‐17; Journal of Property Investment & Finance Volumes 8‐17;…

23736

Abstract

Compiled by K.G.B. Bakewell covering the following journals published by MCB University Press: Facilities Volumes 8‐17; Journal of Property Investment & Finance Volumes 8‐17; Property Management Volumes 8‐17; Structural Survey Volumes 8‐17.

Details

Property Management, vol. 18 no. 3
Type: Research Article
ISSN: 0263-7472

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