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Article
Publication date: 1 December 1997

Michael Starkey, Jeff Aughton and Roger Brewin

An understanding of processes is essential before statistical tools such as statistical process control (SPC) and design of experiments (DOE) can be properly applied. Both…

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Abstract

An understanding of processes is essential before statistical tools such as statistical process control (SPC) and design of experiments (DOE) can be properly applied. Both SPC and DOE have greater potential application outside their traditional routes. There is evidence that this is beginning to happen. Gives an example showing how DOE could be used in a marketing application such as designing an effective direct response television advertisement.

Details

The TQM Magazine, vol. 9 no. 6
Type: Research Article
ISSN: 0954-478X

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