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The sociological and demographic reality of recent decades has meant that western companies have seen an evolution towards greater diversification among their staff members. The implementing of a diversity policy in a company cannot be reduced to a managerial fashion or fad, to professional rhetoric or to a set of superficial or illusory initiatives, but it can aim at social transformation. That is why, in this chapter, the authors have chosen to portray the deployment of such an approach from the standpoint of an organisation-changing process, which can, at the same time, alter the language, the standards and the practices of the organisation and led them at the end to identify three managerial levers capable of transforming team diversity into performance enhancers.

This chapter focuses on diversity issues in France. It shows how these issues came historically in the French context and how the main tensions generated, notably the equality-diversity and universality-diversity tensions, are not understandable without a knowledge of the French Republicanism which gives to the foundations of the French social fabric its peculiarities.

French Republican Model and ‘laïcité, the French version of secularism’, are supposed to protect the citizens, at work or elsewhere, against any form of discrimination and France has a long history of immigration. Ethnical and racial discriminations at work are nevertheless observable towards visible minorities today. People from North African ascendance as well as those from French overseas territories ¹ ’ origins are heavily penalized in the job market. Neither direct and indirect laws nor the ‘voluntary initiatives’ introduced by companies seem able to solve this problem at a time when massive unemployment and terrorist Islamic attacks on the French soil are creating a situation of crisis.

Since Richard Florida’s book The Rise of the Creative Class published in 2000, our attention has been drawn towards a peculiar characteristic of the cities where such a creative class thrives, and that is tolerance. We intend to explore in this paper whether one can use Hofstede’s “Uncertainty Avoidance” dimension to ponder if societies that are “Uncertainty avoidant” can provide a nurturing soil for a creative class to emerge within their bosom. To discuss this question, we examine the case of the Province of Québec (Canada) and most specifically, that of the city of Montréal, a city that has been dubbed by many observers as a creative city. In other words, our question is can a creative class thrive in a city that is located in an “Uncertainty avoidant” cultural and political unit?

In this chapter, we first show how the concept of competency, and management of or by competency, can be a factor in helping more people find employment, improve employability and develop competency, thus contributing to increased diversity in the workforce at every level of an organisation. We then examine a different part of the literature, more closely related to organisational learning, which finds that deviance and diversity can potentially boost competency. Subsequently, we look at diversity management first as an organisational competency, then as an individual competency. Concerning the reasons for the spread of management by competency and diversity management, we shall see that their respective advocates employ the same rhetoric of economic rationality, with both types of practice being justified by an objective change in the environment and, for this reason, presented as unavoidable and to some extent as simply “moving with the times”. In opposition to this supposed rationality as seen by companies, we will show that, in France, the two concepts of competency and diversity interact closely with institutional processes of mimetism, normalisation and coercion. In the final section, we shall look more closely at critical views of management by competency and diversity, as the criticisms of the two concepts are very similar and question their (possible) claims to be propelling society towards a fairer society.