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This article assesses the impact of the internal and external Business Environment on the Digital Entrepreneurial Activity (DEA) in the European tourism industry.

A sample of 125 European tourism entrepreneurs in Germany and France was studied. Data were analyzed using quantitative methods.

The results indicate that a firm experiencing losses due to theft and vandalism has a positive relationship with the DEA, and there is Liquidity or Cash flow that contributes positively to DEA. The outcomes shows that there is a specific limit to the institution having liquidity or cash flow, the costs of inspection by tax officials, and the average management time with government regulations that affect digital entrepreneurs. The total cost of labor contributes significantly to the digital productivity of entrepreneurs in the tourism sector.

These findings have significant and practical implications for entrepreneurs and academics in the tourism industry, providing them with valuable insights for decision-making.

Our comprehensive study, which is highly relevant to the current state of the tourism industry, investigated the extensive impact of tourism entrepreneurial ecosystems (TEE) on sales growth in European countries based on a sample of 109 entrepreneurs.

We studied 109 entrepreneurs in the tourism sector in Germany and France and analyzed the data using quantitative methods.

The results showed that financing and funding, networks, technological and international trade affect the sales growth of the tourism entrepreneurs. In addition, the uneducated workforce, legal and political factors as well as TEE do not influence the sales growth.

These findings have significant and practical implications for entrepreneurs and policymakers in the tourism industry, providing them with valuable insights for decision-making.