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In the 1990s many companies have acknowledged the critical importance of being customer‐oriented. However, as retailers contemplate the higher costs and higher revenues of increased customer service levels, they need to understand the relative importance to consumers of various aspects of customer service, particularly those delivered by salespeople. This research investigates the impact of selected salesperson service attributes and levels on consumer patronage intentions in a consumer electronics store setting. The study uses conjoint analysis to measure consumer priorities. The results indicate that salesperson’s respect for the customer, knowledge, and responsiveness are the most important attributes. Where three service levels are presented, there is a greater difference in impact between the lowest and middle levels than between the middle and highest levels. This suggests that retailers do not necessarily have to offer the best service levels to satisfy customers, but must avoid poor service levels.

Investigates whether consumers′ time availability is an important segmentation variable in the convenience and fast‐food markets. Very time‐poor, somewhat time‐poor, and not time‐poor consumers are compared, and three types of food are examined: fast foods, frozen dinners, and ready‐to‐eat foods. For weekday dinners, similarities and differences between the three segments are investigated with respect to usage of each type of food, importance of benefits sought in a weekday dinner, and perceptions of each type of food. Managerial implications of differences between segments and of overall patterns are discussed.

This study aims to examine factors that influence consumption of vegetables in the USA.

Discrete choice methodology is used to measure the relative importance of health benefits and other attributes when choosing food to be eaten at home, cluster analysis to identify segments, and analysis of variance to analyze differences between clusters.

The results show that, for food in general, nutrition and impact on weight are more important than value for money, ease of preparation and taste. However, for vegetables, while the nutrition and weight benefits are very positive factors, taste, cost and ease of preparation inhibit consumption. Results of the cluster analysis suggest that marketing strategies should be adapted for different consumer segments.

The sample size is fairly small – 250.

The results can be used to help food marketers increase consumption of vegetables.

More effective marketing of vegetables should increase consumption, enhancing consumer welfare and reducing health care costs.

Discrete choice analysis has not previously been used in studies of this topic.

The purpose of this research is to investigate the relative importance to consumers of different health benefits of food.

This study uses conjoint analysis to investigate the relative importance of five health benefits to consumers in their intention to buy a food.

The results suggest that the single most important health benefit influencing purchase intentions is high nutritional value. If two health benefits are to be promoted, for the total sample the most effective combination would be high nutritional value and the potential to reduce cancer, followed by high nutritional value and proven to reduce the risk of heart disease. However, for those respondents with less than a college education, the most effective combination would be high nutritional value and the potential to reduce arthritis.

The sample size is small – 238 respondents.

The results can be used to help food marketers offer and promote health benefits of their products.

More effective marketing of health benefits of foods should increase consumption of healthy foods, which will enhance consumer welfare.

Conjoint analysis has not previously been used in studies of this topic. The advantage of conjoint analysis over other analytical techniques is that it incorporates realistic trade‐offs when measuring consumer preferences.

This research analyses the in‐store behaviour of children and their parents while shopping for children’s clothing. Data were collected by unobtrusively observing and recording the behavior of parents and children in retail stores. Results indicate that a purchase was more likely where both parties were highly involved in the search, the interaction was collaborative, the parent had positive evaluations of quality, price, practicality and style, the child had positive evaluations of price, style and colour, and the salesperson addressed the needs of both the parent and the child. It is recommended that retailers′ strategies for merchandise selection, salesforce training and in‐store promotions, address the needs of both parent and child.

The purpose of this paper is to check the reliability and validity of a well-acknowledged scale developed by Pratibha A. Dabholkar (1996) in the context of Indian organized grocery retail and also to identify new aspects of service quality with respect to grocery retail from literature that have not been taken into account in earlier studies and to finally develop a new scale to measure service quality of organized retail grocery stores with consultation from several experts.

In order to achieve the objectives of the research, both descriptive and exploratory research designs have been employed such that a survey of 800 respondents was undertaken as part of descriptive research whereas exploratory research was conducted to add new dimensions to the existing service quality measurement model so as to develop a new comprehensive scale.

The results of the study suggest that all the five dimensions of Dabholkar’s model are not suitable to measure service quality in Indian organized grocery retail stores. Therefore, a new instrument with total four dimensions has been developed.

The study is of great importance for the retailers as it offers a more comprehensive and specific scale to measure service quality of organized grocery retail stores.

This research supports and makes contribution to the previous research on development of service quality measurement scales in Indian context.

The purpose of this paper is to explore a conceptualization of shopper as behaviourally distinct from consumer. The authors seek to identify elements foundational to shopper behaviour, using insights from the extant literature. A path-to-purchase framework is proposed, and tested. The framework is further explored as a method for improving shopper segmentation.

Over 308 articles associated with the shopper are examined using a bibliometric methodology. The literature review provides the foundation for a path-to-purchase (PtP) framework. An experimental design online study is undertaken to validate the framework. Structural equation modelling is used to analyse the data. Moderation testing of importance in the model is explored.

The findings reveal five stages through which shoppers’ progress in pursuit of purchase resolution. The exploratory study reveals the positive influence of each stage one on another. Additionally, shopper perception of the importance of the recipient and the occasion moderate relationships associated with purchase outcomes.

The research may be limited by the selection of literature assembled from over 60 years of research, and the online methodology.

The framework is suited for both industry and academia to better address shopper needs. The framework is specific to shopper behaviour relieving some of the conflicting messages which result from the overlay of consumer behaviour on a shopper. The framework describes the processes in purchase pursuit allowing brands and retailers to better support the shopper. Importance as a moderator is explored allowing for new and perhaps better ways to segment shoppers.

This theory building research provides a comprehensive exploration of the shopping literature to propose a PtP framework. The framework provides academicians and practitioners a more detailed method for examining and segmenting shoppers. Through the framework elements specific with each stage can be examined for their suitability as better segmentation tools for brands and retailers to deliver enhanced shopper satisfaction.

This article examines the impact of the 1919 influenza pandemic on the life and culture of Australian universities, and the curious absence of sustained discussion about the crisis in university magazines. It considers two contexts, from the perspective of the general university population, and from the particular focus of medical students.

The primary source for this analysis is based on detailed reading of university magazines across three universities, as well as other primary and secondary literature. The article was written during the 2020 COVID-19 pandemic, which has limited access to some other magazines held in library collections, but the corpus of material is more than sufficient.

This article shows that the pandemic further deferred the resumption of university life after a hiatus during the First World War. The failure to identify the causal agent limited technical discussion in medical school magazines.

This is one of the first dedicated studies of the effect of the 1919 influenza pandemic on Australian universities. It joins a growing body of work considering the effect of the influenza on different community groups.

The purpose of this paper is to critically review the literature that explores the relationships between store image and store patronage behaviour, thereby providing the practical analytical framework with measurements that aids marketers to build strategical marketing plans to attract loyal customers to their retail shops.

A systematic literature review method was applied to this study which analysed the literature of peer-reviewed articles in English-language journals and specific online databases. In total, 863 peer-reviewed articles which were published between 1950 and 2017 were examined to provide the practical framework with measurements for further discussion.

It was found that within the eight identified dimensions of store image – merchandise, service, convenience, promotion, client, physical facilities, atmosphere and institutions, there are corresponding sub-sections that must be recognised, e.g. merchandise is made up of quality, assortment, price, fashion and guarantee. These dimensions have been analysed and discussed in the context of their impact on store patronage. However, because of the lack of clarity in predictors of store patronage, there has been confusion in academic discussions. Therefore, it is proposed that store patronage should be investigated with two parameters, customer and manager store image alignment and past purchase experiences.

This study contributes to providing a useful discussion platform with an analytical framework and measurements. Due to the selected term-based search method, even with the authors’ maximum effort, the number of selected publications is limited.

This study introduces a practical conceptual framework for the measurements that need to be utilised by the marketers while building marketing strategies for attracting consumers to enhance their patronage behaviours. Retail services need to create a reinvented discussion platform with respect to store image and patronage. Consumers may perceive store image as being embedded in the store environment as a trigger for their patronage behaviour and, using the proposed analytical framework, the retailers can analyse and refine their marketing plans effectively.

This study presents the overall reappraisals of the initial literature with regard to the holistic development, implications and impact of store image on store patronage. Moreover, the paper seeks to provide a robust discussion paradigm for developing perspectives for improving patronage behaviours, thereby bridging the gap between store image and store patronage by attempting to use the relevant literature to contribute to constructive future discussions and useful dimensions while building marketing strategies.

The first state high schools in New South Wales (NSW) were restricted to children with high academic ability. The purpose of this paper is to explore the lived experience of over 70 former students from three such schools, one coeducational, the other two single‐sex, with special attention to academic and social curricula.

The study investigates memories of a particular moment in the history of secondary schooling in NSW before the establishment of mass secondary education. The authors utilise theoretical concepts from recent oral history studies regarding memory communities and intersectionality.

In bringing ex‐students’ memories of both single‐sex and coeducational academically‐selective high schooling together, the study reports on the homogeneity of the memories of this type of schooling despite the different sexual structures of the schools. The respondents, it is argued, constitute a “memory community” in that they recalled their selection for high school as marking them out as intellectually superior, “special”. Their main differentiating feature arose from their sex and gender socialisation. Females were made more consistently conscious of their responsibilities within their schools’ gender regime.

The approach in this paper adjusts the focus of traditional oral history research in the history of education to “history from within” (rather than “from below”); to experiences of both academic and socialcurriculum (not “formal/informal”); to a gendered approach incorporating both sexes; and to a comparative approach across academically‐selective coeducational and single‐sex high schools.