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An investigation into the process of cross‐fertilisation on MBA programmes is reported. An interview schedule was devised as a basis for discussions with a sample from each of three MBA programme types: open, in‐company and consortial. It was concluded that: learning from and acting upon ideas gained from fellow set members is seen as an important element in the MBA programme by associates: cross‐fertilisation tends to be recognised and recalled mainly in terms of personal skills; open sets would potentially appear to be a better medium for fostering cross‐fertilisation, but in‐company sets are more empowering in ensuring the implementation of ideas from such cross‐fertilisation as does occur, while consortial sets would appear to combine the best of both worlds – though no evidence emerged to support this last contention. Recommendations are made for further research.

A questionnaire‐based survey of a business school′s MBA graduates draws conclusions on their entrepreneurial and intrapreneurial leanings. The authors suggest that specific combinations of personal characteristics and support systems will make implementation of MBA project findings more likely.

The ultimate goal of competitiveness is the well being of the citizens of a country. From this perspective, this study investigates the contribution of international competitiveness on per capita income, human development, and inequality in 45 countries of the world. Correlation and regression analysis were conducted to determine the relationships. The results indicate that international competitiveness positively influences per capita income and human development. Competitiveness also influences the reduction of inequality in a country. Longitudinal studies with more country data needs to be conducted to further the relationships established through cross‐sectional research.

NCC? You Can Say That Again The 1987 Salary Survey from the National Computing Centre (NCC) pinpointed a requirement for over 5,000 new networking staff over the next five years, and confirmed that communications was emerging as one of the fastest‐growing job categories at around 13 per cent per annum. To meet this growing requirement the Institution of Electrical Engineers (IEE), the Telecommunications Users' Association (TUA) and NCC are to investigate the demand for a National Certificate in Communications. They believe that the introduction of such a Certificate would increase the supply of qualified communications specialists able to apply technical and management skills in a business environment. This joint initiative comes in response to concern over the current shortage of high‐quality staff competent to plan and operate communications facilities in user organisations. Communications in this context embraces telephone systems, data networks and the whole range of text and image equipment on which organisations rely for their day‐to‐day business. The three organisations called all interested parties in government, industry and education to a meeting in London on 16 June to discuss the issue, with a view to introducing a course in October 1989 at approved colleges and educational establishments throughout the UK.

Describes the process and outputs of the findings to date in a research project to determine quality in academic business journal publishing, sponsored by a major academic publishing house. Describes the refereeing/review process for journal articles, a study of quality indicators in established “academic” journals, and the same in “practitioner” journals. Draws conclusions for quality improvement in the journals surveyed based on the findings. Draws conclusions for other researchers and publishers.

The purpose of this paper is to investigate how entrepreneurial behaviors support small and medium-sized enterprise (SME) resilience, refine the concept of entrepreneurial resilience, and identify how SME resilience might be promoted.

Qualitative data were collected in the UK via 11 focus groups which provided a sub-sample of 19 SME participants.

Because of their experience operating in uncertain environments, their direct experience of adversity, and the informal organizational settings they inhabit, entrepreneurs are often highly resilient and possess capabilities that enable SMEs to be resilient. Entrepreneurial resilience provides a basis for SME resilience that differs significantly from best practices as understood in larger firms.

Exploratory qualitative research on a small sample (n=19) limits the generalizability of this work. Further research could quantitatively test the paper’s findings and/or examine the link between entrepreneurial resilience and the resilience of larger firms.

Rather than encouraging formal planning and redundancy, policy and practice designed to promote the resilience of SMEs should pay greater attention to building capacities to cope with uncertainty, generating and leveraging personal relationships, and activating the ability to experiment and think creatively in response to crises.

This paper draws on organizational psychology research to refine understanding of entrepreneurial resilience and to empirically examine and inductively theorize the multi-level relationships between entrepreneurial resilience and SME resilience.

Transformative learning (TL) and leadership are key leverage points for supporting society’s transition toward sustainability. The purpose of this study is to identify essential components of TL within an international sustainability leadership master’s program in Sweden that has been described by many students as life-changing, empowering and transformational.

Alumni spanning 15 cohorts provided answers to a survey and the responses were used to map components of TL as experienced by the students.

The survey confirms the anecdotal assertions that the program is transformational. The findings suggest that community, place, pedagogy, concepts and content, disorientation and hope and agency are essential components, combined with the synergy of those into an integrated whole that support transformational change according to many respondents.

This study provides program designers and educators with suggested components and emphasizes their integration and synergy, to support TL experiences for sustainability leaders.

Transformative learning and leadership are key leverage points for supporting society’s transition towards sustainability. The purpose of this study was to identify the outcomes of transformational learning within an international sustainability leadership master’s program in Sweden. The study also prototypes a typology for transformative learning (TTL) in the context of sustainability leadership education.

Alumni spanning 15 cohorts provided answers to a survey, and the responses were used to identify the outcomes of the program. Graduates were asked to describe what transformed for them through the program. Empirical data was coded prototyping the use of the TTL in sustainability education context.

Graduates of the Master’s in Strategic Leadership towards Sustainability program, described transformation with regards to their Self-in-relation to Others and the World, their Self-knowledge, sense of Empowerment/Responsibility; their Worldview became More Comprehensive or Complex, and they gained New Awareness/New Understandings which transformed their Worldview. Many described transformations in their general Ways of Being in the world. Findings suggest the TTL learning as a good basis for analysis in the education for sustainable development (ESD) context. Suggestions for the TTL include further development of the process that articulates the relational, interdependent and perhaps a priori relationships between elements that transform.

This study presents the outcomes of transformational learning within an international sustainability leadership master’s program. It prototypes the use of a TTL within the ESD context using empirical data. This combination provides practical insights to a dynamic, often theoretical and hard to articulate process.

This study presents the outcomes of transformational learning within an international sustainability leadership master’s program. It prototypes the use of a TTL in the ESD context and assesses the outcomes of a sustainability leadership program using empirical data. This combination provides practical insights to a dynamic, often theoretical and hard to articulate process.

The aim of this paper is to demonstrate how a historical event packaged as an iconic heritage cultural brand can be marketized and modified over time to ensure brand longevity and continued emotional commitment and loyalty through the leverage of stories and associations more closely aligned with modern-day audiences. The authors do this through examining the marketization of the New Zealand World War 1 (WWI) nurse to today’s audiences. The periods of study are WWI (1914–1918) and then the modern day. The New Zealand Army Nursing Service (NZANS) during WWI has previously had little attention as a key actor in the Australia and New Zealand Army Corp (ANZAC), Today ANZAC is held as pivotal in the birth of New Zealand’s perception of nationhood and as an iconic heritage cultural brand. The history and legend of the ANZAC plays an important role in New Zealand culture and is fundamental to the “Anzac Spirit”, a signifier of what it means to be a New Zealander.

A historical case study method is used. The primary source of data is 1914–1918, and includes contemporaneous articles, and personal writings: diaries, letters and published memoirs. More contemporary works form the basis for discussion of marketization as it relates to the NZANS. The article first presents conceptual framing, then the development of the Anzac brand and the history of the NZANS and its role in WWI before turning to discussion on the marketization of this nursing service to today’s audiences and as part of the ANZAC/Anzac brand.

Today the story of the WWI NZANS nurse, previously seldom heard, has been co-opted and is becoming increasingly merged as an integral part of the Anzac story. The history of the NZANS during WWI has a great deal of agency today as part of that story, serving many functions within it and providing a valuable lever for marketization.

To date, there is a scarcity of marketing analysis that examines the marketization of history. By focusing on New Zealand WWI nursing as a contributor to the Anzac story, the authors contribute to the understanding of how marketers package and contemporize history for appeal to audiences through both sustaining and reworking cultural branding.