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Article
Publication date: 24 April 2020

Tiina Tuominen, Bo Edvardsson and Javier Reynoso

This study aims to understand and explain how institutional change occurs at the level of value co-creation practices in service ecosystems. Despite the centrality of collective…

2627

Abstract

Purpose

This study aims to understand and explain how institutional change occurs at the level of value co-creation practices in service ecosystems. Despite the centrality of collective practices to the service ecosystems perspective, theoretically grounded explanations of how practices change and become institutionalized remain underdeveloped. Applying the theory of routine dynamics, this paper addresses two questions as follows: what does the institutional change mean at the level of value co-creation practices and what processes underlie these changes?

Design/methodology/approach

The study develops a conceptual framework that characterizes value co-creation practices as routines involving three aspects, namely, ostensive, performative and artifactual. As a key element in institutional change, the interplay between these informs an account of institutional change processes in service ecosystems.

Findings

The proposed conceptual framework specifies the conditions for institutional change in terms of value co-creation routines. First, any such change is seen to be grounded in alignment between changing institutional rules and the ostensive, performative and artifactual aspects of routines. Second, this alignment is seen to emerge through a dialectics of planned and practice-based activities during institutional change. An empirical research agenda is proposed for the analysis of institutional change processes in different service ecosystems.

Originality/value

This conceptual framework extends existing accounts of how service ecosystems change through the contributions of multiple actors at the level of value co-creation practices.

Content available
394

Abstract

Details

International Journal of Service Industry Management, vol. 19 no. 4
Type: Research Article
ISSN: 0956-4233

Content available
Article
Publication date: 7 August 2009

Javier Reynoso

4363

Abstract

Details

Journal of Service Management, vol. 20 no. 4
Type: Research Article
ISSN: 1757-5818

Content available
Article
Publication date: 12 October 2010

Javier Reynoso

507

Abstract

Details

Journal of Service Management, vol. 21 no. 5
Type: Research Article
ISSN: 1757-5818

Content available
Article
Publication date: 13 March 2009

Javier Reynoso

1553

Abstract

Details

Journal of Service Management, vol. 20 no. 1
Type: Research Article
ISSN: 1757-5818

Content available
Article
Publication date: 10 October 2008

Javier Reynoso

536

Abstract

Details

International Journal of Service Industry Management, vol. 19 no. 5
Type: Research Article
ISSN: 0956-4233

Content available
Article
Publication date: 10 August 2010

Javier Reynoso

8148

Abstract

Details

Journal of Service Management, vol. 21 no. 4
Type: Research Article
ISSN: 1757-5818

Content available
3103

Abstract

Details

Journal of Service Management, vol. 21 no. 1
Type: Research Article
ISSN: 1757-5818

Content available

Abstract

Details

Journal of Service Management, vol. 21 no. 3
Type: Research Article
ISSN: 1757-5818

Content available

Abstract

Details

Journal of Service Management, vol. 21 no. 2
Type: Research Article
ISSN: 1757-5818

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