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The present study aims to examine and explain cultural heritage destination by applying multiple dimension image model (cognitive–affective–conative aspects).

A total of 233 international heritage-based tourists were surveyed on-site at some of the most prominent historical attractions in Malacca, one of the first cities in Malaysia declared as a UNESCO World Heritage Site. The covariance-based structural equation modelling was applied to examine the hypotheses.

The structural equation modelling validated that cognitive image aspects such as living culture, intangible and tangible are affected positively. The effects are statistically significant for conative and affective images. On the other hand, cognitive tangible image is an aspect that impacted affective image to a lesser degree than conative image. Whereas affective image attributes were found to have significant and positive influence on conative image.

This study enriches the limited empirical research study on heritage image conceptualisation by expanding into tri-component model. The destination image has garnered a great deal of attention, particularly due to its significant and impactful influence on the decision-making and the sustainable behaviour of tourists, and it has since become the subject of many studies in the tourism and hospitality literatures. But most research concerning heritage image for destinations has considered the construct uni-dimensionally.

Nowadays, star athletes are global brand personalities. The increased popularity of the professional sport has contributed to elevating exceptional athletes to international star status. This empirical study aims to assess the impact of athlete performance and brand social value on product involvement with the mediation effect of celebrity athlete endorsement.

A quantitative survey was conducted with 399 Chinese participants. PLS-SEM is adopted to examine the associated paths and the mediating effect of celebrity endorsement.

The results demonstrate the significant impact of athlete performance and brand social value on product involvement. Celebrity endorsement partially mediates the effects of athlete performance and brand social value on product involvement.

This study extends understanding of celebrity athlete endorsement and provides insight into the strategic implications for Chinese social media-based marketing initiatives in the context of the recent Olympic Game in Tokyo 2021.

This study aimed to predict and understand the academic libraries' probability of successful adoption of blockchain within the lens of integrated technology acceptance model (TAM) and technology organization and environment theory (TOE) framework.

A mixed approach was employed to gather data from librarians (292) and system analysts (46) totaling 338 respondents. The total enumeration sampling technique was considered. Qualitative data were analyzed thematically, while quantitative data were analyzed using structural equation model (SEM).

Perceived usefulness and policy are the important factors that influence academic libraries' blockchain adoption intentions. Unlimited access to both print and electronic resources, security of users' information and easy collaboration between users and library staff were found to be the benefits of blockchain application to academic libraries' operations. Major challenges to the adoption of blockchain in academic libraries include the cost of infrastructure related to blockchain applications, privacy issues and a lack of understanding of blockchain technology among librarians.

Future studies would need to include more relevant items to the observed variables of the independent variables that were found insignificant in this study.

The findings of this study will create a roadmap for government and polytechnic management on the factors that could strengthen the adoption of blockchain in the libraries.

The outcome of this study came at a crucial moment when the majority of academic libraries in developing nations like Nigeria were skeptical about the deployment of blockchain technology in their libraries.

The study identified new factors that influence blockchain adoption intention.