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This paper aims to explore the components of a negative memorable Airbnb experience.

Two studies of North American and British nationals were conducted online using an open-ended survey questionnaire with photo-elicitation via Amazon Mechanical Turk (MTurk). The grounded theory was used to analyse the collected data.

The findings of the current study are destination-specific and generalisation is limited. In addition, this study gathered data using an open-ended survey questionnaire with visual images (photo-elicitation technique) in MTurk. Moreover, the study participants were mainly Westerners.

Airbnb could provide hosts with a service quality checklist to warrant quality assurance across listings. Hosts must be informed, guided and monitored so that service quality standards are fulfilled. In addition, hosts should be incentivised to write an honest and accurate description of their listing.

Airbnb can provide hosts with a service quality checklist to ensure standardisation and quality assurance across listings. Hosts must be informed, guided and monitored so that service quality standards are fulfilled. In addition, hosts might benefit from training or workshops on the role of hosting and service quality management.

This is one of the first studies to explore the components of a negative memorable experience in the context of Airbnb.

负面的难忘体验：北美及英国Airbnb住客视角分析

在本文中, 我们探讨负面难忘的Airbnb体验的组成部分。

两项研究针对北美和英国居民的展开, 并使用亚马逊土耳其机器人（Amazon Mechanical Turk）来通过匿名调查问卷的方式在线进行照片提取。 采用扎根理论对收集到的数据进行了分析。

这项研究确定了负面令人难忘的Airbnb体验的三个最常见的组成部分：肮脏和恶劣的房间条件；恶劣的, 欺骗性的和粗鲁的主人行为；以及糟糕的客户服务。调查结果支持研究表明Airbnb的服务质量是不可预测的。

目前研究的结果是基于特定目的地的, 并且其概括性是有限的。 此外, 这项研究收集数据使用匿名调查问卷的MTurk视觉图像（照片提取技术）。 此外, 研究参与者主要是西方人。

爱彼迎可以为业主提供服务质量清单, 以保证整个列表款项的质量。 房主必须得到通知、指导和监测, 以便满足服务质量标准。 此外, 应该鼓励房主写一个诚实和准确的房源描述。

此研究在探索在Airbnb的背景下负面难忘体验的组成部分中处于领先地位。

爱彼迎, 记忆, 负面的难忘体验, 服务质量, 共享经济

研究论文

Experiencias negativas memorables: Perspectivas de los huéspedes de Airbnb de Norteamérica y Gran Bretaña

En este documento, exploramos los componentes de una experiencia negativa y memorable de las aerobombas.

Se realizaron dos estudios de ciudadanos norteamericanos y británicos en línea utilizando un cuestionario de encuesta abierto con foto-elicitación a través de Amazon Mechanical Turk. Se utilizó la teoría fundamentada para analizar los datos recogidos.

Este estudio identificó los tres componentes más comunes de las experiencias memorables negativas de las Airbnb: condiciones sucias y pobres de la habitación; comportamiento malo, engañoso y grosero del anfitrión; y un pobre servicio al cliente. Los resultados apoyan los estudios que indican que la calidad del servicio de Airbnb es impredecible.

Los hallazgos del estudio actual son específicos para cada destino y la generalización es limitada. Además, este estudio recopiló datos mediante un cuestionario de encuesta abierto con imágenes visuales (técnica de fotoelicitación) en MTurk. Además, los participantes del estudio eran principalmente occidentales.

Airbnb podría proporcionar a los anfitriones una lista de control de calidad del servicio para garantizar la calidad de los listados. Los anfitriones deben ser informados, guiados y monitoreados para que se cumplan los estándares de calidad del servicio. Además, se debería incentivar a los anfitriones para que escriban una descripción honesta y precisa de su listado.

Este es uno de los primeros estudios que explora los componentes de una experiencia negativa y memorable en el contexto de Airbnb.

Calidad de servicio, Memoria, Airbnb, Economía de compartir, Experiencia negativa memorable

Trabajo de investigación

Drawing on the self-determination theory, the assemblage theory and customer experience literature, this paper aims to develop a framework to understand motivational customer experiences with chatbots.

This paper uses a multimethod approach to examine the interaction between individuals and airlines’ chatbots. Three components of self-determined interaction with the chatbot (competence, autonomy and relatedness) and five components of the customer–chatbot experience (sensory, intellectual, affective, behavioral and social) are analyzed qualitatively and quantitatively.

The findings confirm the direct influence of self-determined interaction on customer experience and the direct effects of these two constructs on participants’ attitudes toward and satisfaction with the chatbot. The model also supports the mediating roles of customer experience and attitude toward the chatbot.

This paper offers managers a broad understanding of individuals’ interactions with chatbots through three elements: motivation to use chatbots, experiential responses and individuals’ valuation of whether the interactions have amplified (or limited) the outcomes obtained from the experience.

This paper contributes to the hospitality and tourism literature with a hybrid approach that reflects on current theoretical developments regarding human- and interaction-centric interpretations of customer experience with chatbots.

An official destination website (ODW) is a key component for tourist’s decision-making processes. ODW acts as a direct channel where users may share experiences and opinions about previous or future travels. At the same time, it drives user participation in destination branding activities. In this context, it is crucial to identify how the destination website, using Web 2.0 technologies, could motivate user’s participation with the brand. The purpose of this paper is to propose and evaluate a model that posits the destination website quality as a determinant factor to predict users’ attitudes toward the website and their willingness to participate in co-creation experiences.

Using a combined qualitative and quantitative method, this paper provides an exploratory research that examines the role of destination website quality on attitudes toward the website and the willingness to participate in online co-creation experiences.

Findings confirm that there is a direct and significant relationship between website quality, attitudes toward the website and willingness to participate in online co-creation experiences. Moreover, attitudes toward the website partially mediate relationships between destination website quality and willingness to participate in online co-creation experiences.

The literature of value co-creation is trying to identify which factors drive consumer’s participation with brands across different consumption contexts. This study provides evidence that confirms, from a tourism destination website point of view, that website quality is one of these key factors that motives user’s co-creation with a destination.

This study proposed and tested a new conceptual model of memorable volunteer tourism experiences (MVTEs) by examining the effects of novelty, meaningfulness, experience co-creation and experience intensification on MVTEs. It also examined the relationships among MVTEs, psychological resilience (PR) and behavioural intention (BI), including that between novelty and BI.

The study modelled the proposed relationships by analysing data from an online survey using Amazon Mechanical Turk. In total, 241 responses were used in the data analysis.

This study extended the MVTE construct and included four key antecedents that influence tourists' MVTEs. The study also documented the predictive capability of MVTEs for PR and BI.

Volunteer tourism organisations should offer new and diverse activities for volunteer tourists, such as nature conservation, wildlife protection and construction.

This is the first study to examine the antecedents and outcomes of MVTEs using the stimuli–organism–response theory.