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VINE is a Very Informal Newsletter produced three times a year by the Information Officer for Library Automation and financed by the British Library Research & Development Department. It is issued free of charge on request to interested librarians, systems staff and library college lecturers. VINE'S objective is to provice an up‐to‐date picture of work being done in U.K. library automation which has not been reported elsewhere.

Aslib has had a Research and Development Department since 1959. It has received powerful financial support from the Office for Scientific and Technical Information (OSTI) and from industry, because it is recognized that a continuing department, accumulating experience, and working in close contact with operational services, is the most favourable environment for the advance of information science. Aslib's subscription income now contributes substantially to the support of the department. With the right pressure and the right encouragement from the Aslib membership, the department will continue to justify the support it receives.

VINE is a Very Informal Newsletter produced three or four times a year by the Information Officer for Library Automation and financed by the British Library Research and Development Department. It is issued free of charge on request to interested librarians, systems staff and library college lecturers. VINE'S objective is to provide an up‐to‐date picture of work being done in U.K. library automation which has not been reported elsewhere.

VINE is produced at least four times a year with the object of providing up‐to‐date news of work being done in the automation of library house‐keeping processes, principally in the UK. It is edited and substantially written by the Information Officer for Library Automation based in Southampton University Library and supported by a grant from the British Library Research and Development Department. Copyright for VINE articles rests with the British Library Board, but opinions expressed in VINE do not necessarily reflect the news and policies of the British Library. The subscription for VINE in 1981 will be £20 for UK subscribers and £23 for overseas subscribers — the subscription year runs from January to December and VINE is available in either paper or microfiche format.

VINE is produced at least four times a year with the object of providing up‐to‐date news of work being done in the automation of library housekeeping processes, principally in the UK. It is edited and substantially written by Tony McSean, Information Officer for Library Automation based,in Southampton University Library and supported by a grant from the British Library Research and Development Department. Copyright for VINE articles rests with the British Library Board. The subscription to VINE is £10 a year.

VINE is a Very Informal Newsletter produced three times a year by the Information Officer for library Automation and financed by the British library Research & Development Department. It is issued free of charge on request to interested librarians, systems staff and library college lecturers. VINE'S objective is to provide an up‐to‐date picture of work being done in O.K. library automation which has not been reported elsewhere.

EDITORIAL It's unfortunate that my first words as editor of VINE have to be the bad news that it is no longer to be available free of charge. In the accompanying note I have gone into detail about why this is so, and all I want to do here is to say that I hope the £10 a year won't deter too many people from reading VINE.

In beginning its work at the end of the 1950s, the Aslib Research and Development Department inevitably faced the task of identifying the most significant problems for investigation, at the same time having the need to establish appropriate experimental techniques. Most of the projects undertaken since that time have dealt with current problems, and to an extent the advent of new technologies and techniques to the information world (mechanization in the 'sixties, management studies in the early 'seventies, on‐line working and publication problems in more recent years) is reflected in the work reported below. What follows is a complete bibliography of publications by members of the Department from its formation up to the end of 1977.

The purpose of this paper is to contribute knowledge on the issues and benefits associated with managing brand presence and relationships through social media. UK football clubs are big businesses, with committed communities of fans, so are an ideal context from which to develop an understanding of the issues and challenges facing organisations as they seek to protect and promote their brand online.

Due to the emergent nature of social media, and the criticality of the relationships between clubs and their fans, an exploratory study using a multiple case study approach was used to gather rich insights into the phenomenon.

Clubs agreed that further development of social media strategies had potential to deliver interaction and engagement, community growth and belonging, traffic flow to official web sites and commercial gain. However, in developing their social media strategies they had two key concerns. The first concern was the control of the brand presence and image in social media, and how to respond to the opportunities that social media present to fans to impact on the brand. The second concern was how to strike an appropriate balance between strategies that deliver short-term revenue, and those that build longer term brand loyalty.

This research is the first to offer insights into the issues facing organisations when developing their social media strategy.

A new sales and marketing director has been appointed by Prodorite Ltd, the Wednesbury based manufacturers of corrosion resistant finishes for industry.