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The purpose of this paper is to compare beliefs about medication prescribed for bipolar disorder across professional groups within Community Mental Health Teams (CMHTs) – psychiatric nurses, psychiatrists, support workers, social workers, and occupational therapists – who each receive different training.

Participants (n=138) completed an adapted version of the Beliefs about Medicines Questionnaire. ANOVAs with Tukey's post hoc tests were used to compare beliefs across professional groups.

Beliefs about medication differed across professional groups, with psychiatrists believing most strongly that medication is necessary in the treatment of bipolar disorder (p<0.05) and reporting the lowest concern about its adverse effects (p<0.05). Psychiatrists and social workers were significantly more likely to believe that patients take less than instructed than occupational therapists, nurses and support workers (p<0.05).

The differences in perceptions of medication across professional groups may reflect differences in training, with the role of medication traditionally being “downplayed” on some training courses. This has implications for patient adherence, as patients' beliefs about medication are likely to be influenced by those of their key workers. This is particularly relevant in terms of “New Ways of Working” where patients are likely to see psychiatrists less often.

This original research provides evidence to support the provision of training about medications and adherence in bipolar disorder for CMHT workers, who may not have had exposure to such training as part of their primary qualification.

The number of gardening-based mental health interventions is increasing, yet when the literature was last reviewed in 2003, limited evidence of their effectiveness was identified. The purpose of this paper is to evaluate the current evidence-base for gardening-based mental health interventions and projects through examining their reported benefits and the quality of research in this field.

Studies evaluating the benefits of gardening-based interventions for adults experiencing mental health difficulties were identified through an electronic database search. Information on the content and theoretical foundations of the interventions, the identified benefits of the interventions and the study methodology was extracted and synthesised.

Ten papers published since 2003 met the inclusion criteria. All reported positive effects of gardening as a mental health intervention for service users, including reduced symptoms of depression and anxiety. Participants described a range of benefits across emotional, social, vocational, physical and spiritual domains. Overall the research was of a considerably higher quality than that reviewed in 2003, providing more convincing evidence in support of gardening-based interventions. However, none of the studies employed a randomised-controlled trial design.

There is a need for further high-quality research in this field. It is important that adequate outcome measures are in place to evaluate existing gardening-based mental health interventions/projects effectively.

This paper provides an up-to-date critique of the evidence for gardening-based mental health interventions, highlighting their potential clinical value.

The majority of Authorities who are responsible for the enforcement of that portion of the Food and Drugs Act dealing with the hygiene of food premises have recognised that legislation, even when coupled with regular inspections, is insufficient to produce the desired result. Many of them have embarked upon lectures, others on more lengthy schemes of training for the employees, some have linked this with special standards to be adopted for premises, such as the Clean Food Guild instituted at Guildford, Holborn and other large Boroughs. These standards have met with very mixed receptions from the various organisations of the food traders; some of them adopting the view that establishments of old construction are unduly penalised, as compared with premises of modern design. The consensus of opinion, however, among both the local authorities and food traders, is the desirability of giving training facilities to those engaged in the industry. These courses may range from one to five lectures with a comprehensive syllabus, and are usually accompanied by films such as “ Another Case of Poisoning ”, “ Insect Pests in Food”, and the film strips of the Central Council for Health Education. It is interesting, at this stage, to compare the approach of the American authorities to this problem. Reviewing the United States Public Health Services booklet “ Guide to Safe Food Service ” a similar conclusion has been drawn, that, whilst the prevention of food poisoning outbreaks was at first handled almost entirely through legislation and enforcement, this often proved unsatisfactory and inadequate. Coercion at times was found to create resentment, and often postponed an understanding of correct practices until after Court action had been taken. Another approach was the physical examination of all restaurant workers, but this did not give the desired results; such inspections tending to promote a false sense of security, inasmuch as no examination can ensure freedom from communicable diseases during the period between examinations. Experience with food sanitation courses, as they are termed, soon demonstrated their practicability and effectiveness. It was found that education explained the reasons for the requirements of the laws and regulations and thereby gained acceptance for them; the decisive factor being that such courses were popular and further lectures were requested. Where co‐operation was enlisted by means of these lectures inspectors had far less difficulty in carrying out their work. Frequent inspections should be coupled with the education programme to serve as a reminder of the need to observe correct practices. The recommendations given to the lecturers could well be digested by many in this country. On regular inspections, during the course of his duties, the inspector should build up good working relations as he talks informally with the owner and employees about their problems. He should avoid a policeman's attitude, and, as a good officer of the law, he should carefully refrain from taking liberties with it, As a teacher, he should be careful not to fall into a condescending attitude, and criticisms must be brought out of the realm of fault‐finding. The Guide, a booklet of some sixty pages, gives advice to members of the Health Department on the formation of such a course, and stresses the advisability of having a representative committee to assist in this formation. It has been found, too, in this country that, if food hygiene lectures are to be successful, it is essential that the goodwill and backing be obtained, not only of the trade associations such as the hoteliers and restaurateurs, but of the branches of the respective trade unions representing the employees. In this way specialist lectures to the various groups can be organised, with previous knowledge of the scope and numbers involved. Lectures should be organised within normal working hours, with additional lectures for those for whom this is not practicable. Lectures to employers should, in all cases, be given prior to undertaking the training of their staff. The American method of approaching the problem of lectures has obviously been subject to detailed analysis, and it is felt that the three points given below can be considered with advantage by those responsible for lecturing to food handlers in this country. The methods of presentation should always take into account the fact that—

This paper aims to describe the development and evaluation of a process model to transform brand strategy into service experiences during the front end of new service development (NSD). This is an important yet poorly understood transformation that occurs early in service development projects. The paper also aims to describe the theoretical basis for this transformation, and introduces a process model that has been developed to understand and assist with this. Further, it seeks to describe early evaluation results and reflections upon its use.

A research through design approach using participatory co‐design led to the development of the new process. The development was iterative and carried out together with three service providers. The process model was evaluated using a combination of qualitative methods, including interviews, observation and participatory observation.

This work underlines the importance of aligning the customer experience to the company brand and suggests how this can be achieved. A key element in this is the development of a service personality and consideration of service touch‐point behaviours through a combination of analytical work and experience prototyping. The suggested process model has received positive evaluation when used in commercial projects, in terms of brand congruence, project team cohesiveness and experiential result. The work advocates tighter integration between brand management and NSD, and has identified multiple issues regarding the content of a service brand strategy. These include the ways in which a brand department should communicate its brand strategy, and how it should be involved in NSD projects to ensure brand alignment.

The evaluation of the model has limitations, both in terms of number of cases and downstream/long term effects. This should therefore be considered an initial evaluation of the model, requiring further verification.

The paper describes a structured three‐stage experience‐centric process that improves brand alignment in projects. Further, the work shows that brand specifications for services should increasingly focus upon desired customer experiences, service touch‐points and touch‐point behaviours rather than the current focus upon visual identity.

This is the first paper to suggest a process that transforms a brand strategy into customer experiences during NSD. It also adds original insights into the transition from brand to concept, bridging branding, service design and NSD.

The purpose of this paper is to add to theoretical and empirical work on the rhetoric of narratives and pictures in annual reporting by using the lens of repetition to examine the Annual Reviews of British Telecommunications (BT) plc.

The study constructs a conceptual framework of repetition in signifiants (from rhetoric) and signifiés (from philosophy, notably Barthes, Deleuze, Eliade and Jankélévitch). Signifiants are established by reference to rhetorical figures based in repetition: anadiplosis, anaphora, alliteration/rhyme and lists. Signifiés are indicated as conscious rhetorical emphasis, and unconscious reflections of sameness and difference; networks and links; and, of particular interest during the “dot.com” years, exuberance and compulsion; differentiation, ritual and reassurance. The framework is used to analyse BT plc's Annual Reviews from 1996‐2001.

The application of the framework is enlightening: repetition is shown to be prevalent in BT plc's Annual Reviews, especially during the “dot.com” years. Repetition emphasises BT plc's intangible assets; less consciously, repetition reflects BT plc's corporate identity and its participation in the “dot.com” era.

The paper provides a model which may be applied to the wealth of discretionary narratives and pictures in contemporary annual reporting. It would also benefit from the assessment of readership impact.

The analysis is of interest to accounting researchers, practitioners, trainees, auditors and any user of accounting and accountability statements. It illuminates the way in which discretionary words and pictures highlight and supplement accounting information.

The paper augments theoretical and empirical work on the significance of narratives and pictures in accounting.

The purpose of this paper is to examine Barthes' influence on, and potential for, accounting communication research; and to apply Barthes' principles to visual images of professional accountancy.

The study seeks to provide: a synthesis of prior accounting research that has drawn on Barthes' work, followed by an overview of Barthes' work in both its rational, structuralist, phase, and its more sentimental, post‐structuralist, phase, that identifies strands of interest to accounting communication; and Barthesian semiotic interpretations of visual images of accountancy portrayed in the annual report front covers of a major UK accounting firm through their linguistics (anchorage and relay), denotation and connotation.

Barthes' work has been surprisingly little used in accounting; a number of aspects of Barthes's work could be more fruitfully exploited, especially those from his later post‐structuralist phase; a Barthesian approach assists in reading the dual portrayal of accountancy as both an art and a science, and as business‐aware as well as traditionally professional.

The theoretical section is limited to a broad overview of Barthes' very extensive work; the empirical section provides a detailed analysis of one organization. It would be useful to extend the research to more extended analyses based on Barthes' prolific work, and to many aspects of accounting communication.

The analysis may be of interest to all accounting researchers, practitioners, trainees and auditors, since communication is central to accounting.

The paper adds to theoretical work in accounting communication, to the empirical literature on the interpretation of verbal and visual signs in accounting and accountability statements, and to understanding of the external images of professional accountancy.

The purpose of this paper is to analyse the highly cited articles published in Accounting, Auditing and Accountability Journal (AAAJ), since its inception, to answer three research questions: first, how have scholarly articles published in AAAJ developed? second, what are the focus areas and characteristics of articles in AAAJ, and who are the influential authors? third, who are the emerging next generation scholars and what are the emerging research themes in AAAJ?

A structured literature review (SLR) was used to analyse 126 most cited classic AAAJ articles and 21 additional emerging articles published between 1988 and 2016. Traditional literature reviews can have varied results because of a lack of rigour. The SLR method allows for an examination in detail of the articles, authors, focus areas and pattern of AAAJ publishing over three decades.

The findings show increased diversity in more recent years in theories, methods, origins, focus areas, and where AAAJ articles are cited, which highlights that the interdisciplinary accounting research project is maturing and remaining true to the ideal of being inclusive.

Within this diversity, the analyses show that AAAJ remains focussed on and presents opportunities for impactful accounting research related to social issues, including non-financial corporate reporting/disclosure, public sector accounting, corporate governance and alternative forms of accounting, audit and accountability. Additionally, there is a need for more practice-based research to address the “wicked” problems at the intersection between accounting and society.

This paper presents accounting researchers with an opportunity to develop insightful and publishable studies. Also, it serves as a basis for developing future research agendas in the interdisciplinary accounting field.