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Publication date: 1 January 2008

Brand Extension Research

Michael A. Merz, Dana L. Alden, Wayne D. Hoyer and Kalpesh Kaushik Desai

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Review of Marketing Research

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ISBN: 978-0-85724-726-1

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Publication date: 1 January 2006

Individual-level Determinants of Consumers' Adoption and Usage of Technological Innovations

Shun Yin Lam and A. Parasuraman

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Review of Marketing Research

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ISBN: 978-0-7656-1305-9

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Publication date: 1 February 2007

Language, Thought, and Consumer Research

Dwight R. Merunka and Robert A. Peterson

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ISBN: 978-0-7656-1306-6

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Publication date: 1 January 2009

A Review and Comparative Analysis of Laddering Research Methods

Thomas J. Reynolds and Joan M. Phillips

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ISBN: 978-0-85724-727-8

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Publication date: 1 January 2006

The Metrics Imperative

Donald R. Lehmann

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Review of Marketing Research

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ISBN: 978-0-7656-1305-9

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Publication date: 1 January 2005

A Reappraisal of the Role of Emotion in Consumer Behavior

Allison R. Johnson and David W. Stewart

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Review of Marketing Research

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ISBN: 978-0-85724-723-0

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Publication date: 1 January 2008

Review of Marketing Research

Naresh K. Malhotra

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Review of Marketing Research

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ISBN: 978-0-85724-726-1

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Book part

Publication date: 1 February 2007

Review of Marketing Research

Naresh K. Malhotra

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Review of Marketing Research

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Publication date: 1 January 2010

Challenges in Measuring Return on Marketing Investment

Koen Pauwels and Dave Reibstein

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ISBN: 978-0-85724-728-5

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Publication date: 1 February 2007

On the Distinction Between Cultural and Cross-Cultural Psychological Approaches and its Significance for Consumer Psychology

Giana M. Eckhardt and Michael J. Houston

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ISBN: 978-0-7656-1306-6

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Brand Extension Research

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Individual-level Determinants of Consumers' Adoption and Usage of Technological Innovations

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Language, Thought, and Consumer Research

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A Review and Comparative Analysis of Laddering Research Methods

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The Metrics Imperative

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A Reappraisal of the Role of Emotion in Consumer Behavior

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Review of Marketing Research

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Review of Marketing Research

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Challenges in Measuring Return on Marketing Investment

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On the Distinction Between Cultural and Cross-Cultural Psychological Approaches and its Significance for Consumer Psychology

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