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This study comprises Norwegian and foreign tourists’ expenditures from May to September 1995. The results are based on on‐site surveys in selected Norwegian tourist areas, and the consumption figures are weighted according to the relative size of the nationalities and type of accommodation in order to obtain a representative picture of the consumption per guest night. The foreign tourists' expenditures are also registered in the Norwegian Visitor Survey conducted at border crossings, and the two methods are discussed and compared.

The discussion in the paper is based on empirical data from the latest Norwegian holiday survey (carried out in 1991). In previous holiday surveys the main task has been, in addition to monitoring of the holiday travel among the Norwegian population, to register the activities (what the respondents have been doing) during their holiday trips. The 1991 survey has, however, been focused on the motives for going on vacation rather than the kind of activities the respondents have been practicing (Haukeland et al 1991).

This article focuses on the effectiveness of the marketing measures aimed at the Norwegian tourist industry's associates in the international sales and distribution network, i.e. those who sell Norwegian tourist products in various export markets.

This paper explores route‐choice patterns among motorists on a scenic road in south‐western Norway. Factor analysis is used to identify the characteristics of the types of motorists who seek particular benefits when they choose to travel along this specific route. Five factors were found: 1) experiencing landscapes and attractions; 2) outdoor recreation; 3) off the beaten track; 4) a suitable road; and 5) a variation of travel experiences. In conclusion, the paper offers an alternative framework of road choice structures.