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Nonlinear Time Series Analysis of Business Cycles
Type: Book
ISBN: 978-0-44451-838-5

Book part
Publication date: 10 June 2021

Moronke Oshin-Martin

The inequalities in health and economic impact of the coronavirus (COVID-19) pandemic in communities of color and the racial uprising that followed the death of George Floyd have…

Abstract

The inequalities in health and economic impact of the coronavirus (COVID-19) pandemic in communities of color and the racial uprising that followed the death of George Floyd have forced organizational leaders to confront their own shortcomings and those of their organizations regarding ways they prioritize stakeholder issues related to employees, local communities, and diversity, equity, and inclusion (DEI) commitment as it relates to organizational infrastructures. This chapter examines the impact of institutional racism on the ability of PR practitioners to engage with and manage social responsibility (SR) in relationships with communities of color and impact on their discourse. I use the lenses of critical race theory, stakeholder theory, and situational crisis communication theory to illustrate some organizations' communication strategies employed in response to COVID-19 and antiracism protests supporting prioritization of Black and Brown communities' needs. My central argument is that the concerns of communities of color are generally ignored because Black and Brown people often are invisible to organizations and the PR professionals that are supposed to represent them because of institutionalized racism and the sociocultural environment in which PR professionals operate.

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Public Relations for Social Responsibility
Type: Book
ISBN: 978-1-80043-168-3

Keywords

Book part
Publication date: 26 November 2021

Yu-Jen Chiang

This research is apt to glean the underlying relationships between the perceived restorativeness (PR) and environmentally responsible behaviors (ERBs) transpiring in rice fields…

Abstract

This research is apt to glean the underlying relationships between the perceived restorativeness (PR) and environmentally responsible behaviors (ERBs) transpiring in rice fields. The study site, the Xinkaiyuan Laotian District Cultural Landscape in Eastern Taiwan, has gained its popularity due to its romantic, idyllic setting as a rice field close to Pacific Ocean. The study deploys a questionnaire survey which collects 301 valid questionnaires. For the data analysis, it uses structural equation modeling to test study hypotheses. The study reveals that the compatibility dimension of PR has a significant effect on the general behavior and specific behavior of ERB. However, the other restorativeness dimensions entailing being away, fascination, and coherence show no significant effect. Thus, the ERB is mainly influenced by the respondent's compatibility rather than fascination toward a nature environment. In the concluding section, this study furnishes theoretical and practical implications along with suggestions for future research.

Content available
Book part
Publication date: 11 November 1994

Abstract

Details

Economics of Crime: Deterrence and the Rational Offender
Type: Book
ISBN: 978-0-44482-072-3

Book part
Publication date: 4 October 2018

Michael K. Fung

A full Edgeworth cycle of deposit rate is divided into two phases: an “overcutting cycle” in which the banks battle for deposits, and a “relenting cycle” in which the banks cease…

Abstract

A full Edgeworth cycle of deposit rate is divided into two phases: an “overcutting cycle” in which the banks battle for deposits, and a “relenting cycle” in which the banks cease battling and instead choose to restore a temporarily low deposit rate. Such strategies have two testable implications on overall market movements. First, deposit rate decreases are more likely to be initiated when the deposit rate is near the upper bound of a cycle. Second, deposit rate decreases are more sensitive than increases to market interest rate changes. This chapter empirically confirms this pattern and shows strong evidence for the presence of Edgeworth cycles in deposit rates after Hong Kong’s interest rate deregulation.

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Banking and Finance Issues in Emerging Markets
Type: Book
ISBN: 978-1-78756-453-4

Keywords

Content available
Book part
Publication date: 28 January 2019

Bob Langert

Abstract

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The Battle to Do Good
Type: Book
ISBN: 978-1-78756-815-0

Abstract

Details

Review of Marketing Research
Type: Book
ISBN: 978-0-85724-726-1

Book part
Publication date: 28 March 2015

David McQueen

The focus of the chapter is on disputes around corporate social responsibility (CSR) in the fossil fuel industry and how media and social networking technologies are deployed in a…

Abstract

Purpose

The focus of the chapter is on disputes around corporate social responsibility (CSR) in the fossil fuel industry and how media and social networking technologies are deployed in a virtual war between oil corporations and dissident, activist and protest groups.

Methodology/approach

Communications by BP, Shell, and their opponents in this virtual war are compared, especially in relation to the creative use of the internet, digital technologies, and social media. Through a case study approach, the chapter shows how communications often center on contested notions of CSR and claims by the oil giants about their environmental impact, which opponents dismiss as “greenwashing.” The various techniques deployed by both sides in this wide-ranging “PR war” are explored and contrasted in detail.

Findings

The findings for each case study reveal the diverse, complex, and changing nature of the relationship between the oil industry and its critics. The chapter concludes by arguing that if CSR is seen as “greenwashing” by the public, it is only likely to fuel widespread skepticism of the oil and gas sector and of corporate claims about the environment more generally.

Research limitations/implications

The research offers a snapshot of online and social media campaigns and PR strategies and tactics within the oil and gas industry rather than empirically grounded set of findings that can be easily applied to other fields.

Practical implications

Practical implications include attention to inflated or understated claims and the use of citizen testimony and humor to puncture CSR “rhetoric.” There is consideration of use of digital technologies by activists and attention to the way public debates and consultations are conducted. The need for a more respectful engagement with local communities by all parties engaging in public relations is underlined.

Originality/value

The chapter applies the concept of “asymmetrical warfare” from conflict studies within the media and communications tradition to provide a fresh revaluation of the term “PR war,” It offers a rare focus on online efforts by activist to subvert CSR-related branding, marketing, and communications. Discussion of the use of parody alongside factual and emotional arguments to challenge corporate hegemony also provides revealing insights.

Details

Corporate Social Responsibility in the Digital Age
Type: Book
ISBN: 978-1-78441-582-2

Book part
Publication date: 28 March 2015

Ana Adi and Georgiana Grigore

Social media usage is becoming ubiquitous across the world and communicators, either corporate, independent or activist are increasingly adopting the new medium. This chapter…

Abstract

Purpose

Social media usage is becoming ubiquitous across the world and communicators, either corporate, independent or activist are increasingly adopting the new medium. This chapter focuses on the uses of social media for marketing communications, in particular for public relations and corporate social responsibility (CSR) by Pfizer’s European offices. In doing so it evaluates the relationship between public relations and CSR as well as reviews some of the uses of social media for healthcare communications and CSR.

Methodology/approach

Using a deductive approach and a methodology that combines qualitative content analysis aimed at identifying communication themes and social media audits on brand integration and communication coherence, this chapter aims to identify how Pfizer’s European offices use social media to communicate online.

To establish the corporate line and branding general guidelines for Pfizer, we have recorded from the company’s official website (www.pfizer.com) its corporate overview and corporate responsibility information, embedded into the ‘About us’ section of the website. From the home page, social media links were then sought. To ensure all links were recorded the researchers used two gateways, one using the social media links on the website and one through each country’s website and their social media links on their home page. The Pfizer official accounts were excluded from this analysis, the interest being on the country uses of social media and not Pfizer’s official general channels.

General traffic and engagement data automatically reported by each social media platforms such as number of tweets, followers, fans, and number of views were recorded manually. For more insight into Twitter activity FollerMe was then used to capture and record each account’s most recent activity as it enabled the discovery of each account’s creation date and the most frequently used words and hashtags in its tweets. It also helped assess the levels of performance of each country on Twitter by looking at the reported ratios of replies, mentions, tweets with links, hashtags or media to the last 100 tweets sent from the each account. For Facebook and YouTube data, only the publicly reported data was recorded. The text in the Twitter bios and about sections was also recorded and compared with the company’s corporate and CSR descriptions included on the main website.

Findings

Out of the 20 countries that do have a Pfizer country office, only 10 of them have a social media presence. Turkey and Spain have four social media channels each and Belgium has three. All the other countries are present on only one social media platform. They show an overall integration and coordination of messages with themes mirrored from one platform to another. The channels also show an overall compliance and consistency with the brand, most of them displaying bespoke backgrounds, bios and links to the country website.

When it comes to social media integration, the accounts are poorly integrated and interlinked. Moreover, although social media provides a platform for dialogue, two out of the three platforms analysed have very little user interaction. This high concern for message control can be indicative of a variety of elements: a lack of certainty/security in handling social media, a risk-averse attitude towards social media, a lack of training of staff about how to handle social media or perhaps a lack of resources.

The platforms used have all different functions and address different target audiences. YouTube proves to excel as a public information/CSR medium for the general public, the most popular content fitting into those categories. Twitter is a corporate communications environment by excellence, a true mouth-piece of the organization. Finally, Facebook is Pfizer’s user engagement environment but within Pfizer’s own comfort and rules, the presence of a policy document making the boundaries of communication very clear.

Research limitations/implications

Although looking only at one company and its social media communication practices and although it uses only publicly reported data, this chapter raises a variety of questions about the use of social media by big, multinational corporations, the resources they allocate and the amount to which they perceive these channels as anything more than just another company mouth-piece. It also raises questions about how companies choose to portray themselves on social media in comparison to joining conversations, commenting on current trends and celebrating their partners and employees. Perhaps future research could explore these aspects in more depth.

Practical implications and originality/value

Pfizer who declares itself the ‘world’s largest research-based pharmaceutical company’ is currently among the most influential companies in the world, occupying currently the 148th position in the Global Fortune 500 list. Due to its position within the industry, Pfizer has been the subject of previous research materials including marketing and health communications; however, no study yet has analysed Pfizer’s uses of social media. By analysing the social media communications of Pfizer in Europe and by pointing to the inconsistencies between country accounts, this chapter raises further questions about social media strategy and its implementation by corporations.

Details

Corporate Social Responsibility in the Digital Age
Type: Book
ISBN: 978-1-78441-582-2

Book part
Publication date: 7 November 2017

Jeremy Harris Lipschultz

Social network analysis (SNA) may be useful in the exploration of the potential intersection between organizations, human relations (HR), public relations (PR), and corporate…

Abstract

Social network analysis (SNA) may be useful in the exploration of the potential intersection between organizations, human relations (HR), public relations (PR), and corporate social responsibility (CSR) or sustainability issues. In an age of PR, social media have an important function, as reflected in the employee engagement movement. Visualization through mapping of Twitter data allows researchers to identify centers of social influence in which content travels through key accounts during sharing. Computer-mediated communication (CMC) concepts of identity, interaction, and community offer potential for future research.

Details

Corporate Social Responsibility, Sustainability, and Ethical Public Relations
Type: Book
ISBN: 978-1-78714-585-6

Keywords

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