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Article
Publication date: 1 December 1999

Roger J. Sandilands

Reproduces the main texts of hitherto unpublished reminiscences of the style and influence, as a teacher, of Allyn Abbott Young (1876‐1929) by 17 of his distinguished students…

Abstract

Reproduces the main texts of hitherto unpublished reminiscences of the style and influence, as a teacher, of Allyn Abbott Young (1876‐1929) by 17 of his distinguished students. They include Bertil Ohlin, Nicholas Kaldor, James Angell, Lauchlin Currie, Colin Clark, Howard Ellis, Frank Fetter, Earl Hamilton, and Melvin Knight (brother of Frank Knight who, with Edward Chamberlin, was perhaps Young’s most famous PhD student). There has recently been a revival of interest in Young’s influence on US monetary thought and in his theory of economic growth based on endogenous increasing returns. These recollections of his students (addressed to Young’s biographer, Charles Blitch) shed light on why Young has, at least until recently, been renowned more for his massive erudition than for his published writings.

Details

Journal of Economic Studies, vol. 26 no. 6
Type: Research Article
ISSN: 0144-3585

Keywords

Content available
Article
Publication date: 2 March 2015

Andrew J. Hobson, Jan Long and Pat Ashby

140

Abstract

Details

International Journal of Mentoring and Coaching in Education, vol. 4 no. 1
Type: Research Article
ISSN: 2046-6854

Keywords

Article
Publication date: 20 September 2019

Md. Abdul Momen, Seyama Sultana and A.K.M. Ahasanul Haque

Internet-based marketing communication has been an important element for organizations to build brand image and brand equity. Higher education is not an exception. However…

1938

Abstract

Purpose

Internet-based marketing communication has been an important element for organizations to build brand image and brand equity. Higher education is not an exception. However, configuring the right mix in the age of social networking sites and various online displays and constantly changing algorithm in search engine optimization have become major challenges today. Hence, the purpose of this study is to configure integrated online marketing communication for the development of brand image and brand equity for higher educational institutions.

Design/methodology/approach

The study is quantitative in nature. A responsive group of 370 students was chosen from different educational institutions in Malaysia via stratified random sampling techniques. Both exploratory and confirmatory factor analyses were used for interpreting the data. To test the derived hypotheses, structural equation modelling was used.

Findings

In line with contemporary literature, the study revealed positive relationships between brand image and brand equity, between search engine and brand image and between social media and brand image. The relationship between online display and brand image was not found significant.

Research limitations/implications

Future research can be done considering both online and conventional marketing communications for the same purpose. This approach can also be used for private and public institutions separately, considering their differences in nature.

Practical implications

Because history and tradition are no more a single tool to attain and retain the positive image and customer-based brand equity, this study can help higher educational institutions to configure integrated online communication for their target groups, such as students and industry, in the age of the internet.

Originality/value

This study generates a comprehensive understanding of the impact of Web-based marketing communication to develop brand image and brand equity of higher educational institutions.

Details

Global Knowledge, Memory and Communication, vol. 69 no. 3
Type: Research Article
ISSN: 2514-9342

Keywords

Content available
Article
Publication date: 7 December 2015

Andrew J. Hobson, Janette Long and Linda Searby

164

Abstract

Details

International Journal of Mentoring and Coaching in Education, vol. 4 no. 4
Type: Research Article
ISSN: 2046-6854

Article
Publication date: 1 December 1999

Chu‐Mei Liu

Outlines the findings of a study into the secondary destination choices of tourists visiting the Philippines. Defines the tourist mega‐system. Looks at the framework and…

4891

Abstract

Outlines the findings of a study into the secondary destination choices of tourists visiting the Philippines. Defines the tourist mega‐system. Looks at the framework and methodology used and attempts to link these with the holistic approach of Jafari regarding tourism structure and stages which the tourists go through.

Details

Asia Pacific Journal of Marketing and Logistics, vol. 11 no. 4
Type: Research Article
ISSN: 1355-5855

Keywords

Content available
Article
Publication date: 7 September 2015

Andrew J. Hobson, Jan Long and Linda Searby

256

Abstract

Details

International Journal of Mentoring and Coaching in Education, vol. 4 no. 3
Type: Research Article
ISSN: 2046-6854

Article
Publication date: 1 March 1984

Guenter Mueller and James B. Smith

Trappers study their prey and take advantage of the daily regularities in the selected victim's behavior. Corporate strategists, however, must be more astute than trappers; they…

Abstract

Trappers study their prey and take advantage of the daily regularities in the selected victim's behavior. Corporate strategists, however, must be more astute than trappers; they must adjust their companies' strategies to changing circumstances in the corporate environment.

Details

Journal of Business Strategy, vol. 5 no. 2
Type: Research Article
ISSN: 0275-6668

Article
Publication date: 19 January 2010

Kieran Cronin

65

Abstract

Details

Reference Reviews, vol. 24 no. 1
Type: Research Article
ISSN: 0950-4125

Keywords

Article
Publication date: 2 June 2022

Janset Shawash, Noor Marji and Narmeen Marji

As the Hashemite Kingdom of Jordan celebrates its first centenary, this paper presents a critical reading of the development of architecture in the Kingdom reflecting the…

Abstract

Purpose

As the Hashemite Kingdom of Jordan celebrates its first centenary, this paper presents a critical reading of the development of architecture in the Kingdom reflecting the transformation of national identity.

Design/methodology/approach

The paper achieves this aim by performing an analytical diachronic survey of the main architectural styles and trends that emerged in Jordan and links the architectural styles and trends to four main historical periods that characterize the national temporal trajectory, supported by examples of buildings, projects and architects that represent each period.

Findings

The results show the impacts of different forms of architectural modernism on local practice and explore attempts to create a national architectural identity that range in their ideological drive from Pan-Arabism to Jordanian localism.

Originality/value

The research adds to the discourse on Arab cities and architecture and shows the development of architectural trends in an Arab Muslim country, focusing on the interaction of architectural modernism with local variables. The research aims to supplement literature on Arab architecture with a critical and nuanced historical account of Jordanian architecture in the English language to serve a global audience.

Details

Archnet-IJAR: International Journal of Architectural Research, vol. 17 no. 2
Type: Research Article
ISSN: 2631-6862

Keywords

Content available
Article
Publication date: 25 February 2014

Andrew J. Hobson

105

Abstract

Details

International Journal of Mentoring and Coaching in Education, vol. 3 no. 1
Type: Research Article
ISSN: 2046-6854

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