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Article
Publication date: 1 January 1991

Jan Erik Samzelius and Sara E. Miller

With this software, strategic managers can quickly build sophisticated simulations on their Macintoshes. Case in point: A forecast for a regional Bell operating company.

Abstract

With this software, strategic managers can quickly build sophisticated simulations on their Macintoshes. Case in point: A forecast for a regional Bell operating company.

Details

Planning Review, vol. 19 no. 1
Type: Research Article
ISSN: 0094-064X

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