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1 – 4 of 4Eugene Sivadas and Jamie L. Baker‐Prewitt
Using a national random telephone survey of 542 shoppers, examines the relationship between service quality, customer satisfaction, and store loyalty within the retail department…
Abstract
Using a national random telephone survey of 542 shoppers, examines the relationship between service quality, customer satisfaction, and store loyalty within the retail department store context. Tests two complementary models that examine this interrelationship. Empirically examines the relative attitude construct put forth by Dick and Basu. The results indicate that service quality influences relative attitude and satisfaction with department stores. Satisfaction influences relative attitude, repurchase, and recommendation but has no direct effect on store loyalty. Fostering favorable relative attitude and getting customers to recommend the product or service holds key to fostering store loyalty. Results also indicate support for Oliver’s four‐stage cognitive‐affective‐conative‐action model of loyalty.
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Mohamed E. Ibrahim and Ahmed Al Amiri
This paper examined engineers’ satisfaction with services of a building permission unit at a local municipality using a focus group, a questionnaire and follow‐up interviews…
Abstract
This paper examined engineers’ satisfaction with services of a building permission unit at a local municipality using a focus group, a questionnaire and follow‐up interviews. Obtained satisfaction indexes are reported. Differences in satisfaction levels were tested using parametric t‐tests and Kruskal‐Wallis non‐parametric tests according to engineer’s specialization, size of office and number of building projects submitted to the building permission unit. The results indicate no significant statistical differences in satisfaction levels based on specialization (civil engineers versus architectural engineers), size of the consulting office, or the number of projects submitted. However, satisfaction indexes were not high. They were about 60 per cent.
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Melanie Revilla, Daniele Toninelli, Carlos Ochoa and Germán Loewe
Despite the quick spread of the use of mobile devices in survey participation, there is still little knowledge about the potentialities and challenges that arise from this…
Abstract
Purpose
Despite the quick spread of the use of mobile devices in survey participation, there is still little knowledge about the potentialities and challenges that arise from this increase. The purpose of this paper is to study how respondents’ preferences drive their choice of a certain device when participating in surveys. Furthermore, this paper evaluates the tolerance of participants when specifically asked to use mobile devices and carry out other specific tasks, such as taking photographs.
Design/methodology/approach
Data were collected by surveys in Spain, Portugal and Latin America by Netquest, an online fieldwork company.
Findings
Netquest panellists still mainly preferred to participate in surveys using personal computers. Nevertheless, the use of tablets and smartphones in surveys showed an increasing trend; more panellists would prefer mobile devices, if the questionnaires were adapted to them. Most respondents were not opposed to the idea of participating in tasks such as taking photographs or sharing GPS information.
Research limitations/implications
The research concerns an opt-in online panel that covers a specific area. For probability-based panels and other areas the findings may be different.
Practical implications
The findings show that online access panels need to adapt their surveys to mobile devices to satisfy the increasing demand from respondents. This will also allow new, and potentially very interesting data collection methods.
Originality/value
This study contributes to survey methodology with updated findings focusing on a currently underexplored area. Furthermore, it provides commercial online panels with useful information to determine their future strategies.
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