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Publication date: 1 June 2000

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International Journal of Sports Marketing and Sponsorship, vol. 2 no. 2
Type: Research Article
ISSN: 1464-6668

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Publication date: 11 September 2009

Abhijit Roy

433

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Journal of Consumer Marketing, vol. 26 no. 6
Type: Research Article
ISSN: 0736-3761

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Publication date: 1 June 2002

Pierre McDonagh and Clifford J. Shultz II

1289

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European Journal of Marketing, vol. 36 no. 5/6
Type: Research Article
ISSN: 0309-0566

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Publication date: 20 February 2007

Alex M. Andrew

39

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Kybernetes, vol. 36 no. 1
Type: Research Article
ISSN: 0368-492X

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