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This article has been withdrawn as it was published elsewhere and accidentally duplicated. The original article can be seen here: 10.1108/eb008195. When citing the article, please cite: Paul Hugstad, James W. Taylor, Grady D. Bruce, (1987), “THE EFFECTS OF SOCIAL CLASS AND PERCEIVED RISK ON CONSUMER INFORMATION SEARCH”, Journal of Consumer Marketing, Vol. 4 Iss: 2, pp. 41 - 46.

The interaction between social class and perceived risk on the way that consumers use various sources of information is examined in this article. The conclusions reached here suggest that perceived risk explains a great deal about the way that information is acquired and that social class explains relatively little. The results of the study indicate that marketing managers may well be able to improve the effectiveness of their budgets by reexamining the way they use newspapers and word‐of‐mouth communications.

The hypothesis that broadly defined managerial functions can be subdivided on the basis of their members′ internal and external task orientations, and that the resulting subfunctions are, respectively, predominantly “adaptive” or “innovative” in terms of Kirton′s adaption‐innovation theory, was tested. Data from samples of British (N = 115), Australian (N = 123) and American (N = 131) mid‐career managers undertaking MBA programmes who completed the Kirton Adaption‐Innovation Inventory (KAI) and provided employment histories displayed the expected patterns of task orientation and cognitive style. Implications for adaption‐innovation theory and the management of organisational change are briefly discussed.

A dynamic econometric model of wine auctions is estimated to measure the informational signalling impact of a wine critic on the return to the investment in fine wines. United States data suggests that critic Robert Parker is an influencer on the auction price of Bordeaux wines. Furthermore it appears that American buyers look toward the much larger European market in order to establish values. In doing so they may be able to mitigate the effects of asymmetric information.

It appears quite likely that the worldwide demand for wine has been declining for over a decade now. While a number of reasons for this changing consumer behaviour have been advanced, no one really knows what factors are driving this market downward. This changing demand structure has very serious implications for Spanish wine makers because the fastest decline in demand is at the low priced end of the market. That is exactly the part of the market where Spanish wine makers have their strongest position. Four endgame strategies available to Spanish wine makers are presented and analyzed. Finally, a four step action program is outlined that is intended to give Spanish makers their best chance of surviving these new market conditions.

Explores the extent to which consumers perceive various services as quality‐risk purchases. Describes a panel study which indicated that problem is felt by most types of services and therefore should be considered by service managers. Discusses possible strategies for reducing this perception.

Reviews the findings of a study investigating the adoption of a service innovation and the relative importance to consumers in making the adoption decision. Suggests managerial implications and recommendations as a result of the study. Identifies other service industries to which the implications could be relevant. Includes an appendix describing the methodology of the study.

Reports on a study designed to explore the effects of religion and religiosity on perceived risk in purchase decisions. Asserts that religious values represent the most basic element of a consumer′s cognitive world, and can be meaningfully related to lifestyles. Concludes that religious individuals tend to perceive higher risks in their purchase decisions.

Considers which interactive marketing behaviours will result in the broadest word‐of‐mouth or the largest volume of new client referrals. Suggests that the intensity and variety of client participation during the service delivery process is predictive of positive word‐of‐mouth and referrals. Reports on a study examining participation during service delivery which highlighted four key factors – tangibility, attendance, empathy and meaningful interaction. Maintains that these results support interactive marketing management in the field of complex services and can help the creation of a specific service delivery system.

The purpose of this paper is to predict the amount of energy consumption by using a suitable statistical method in some sectors and energy carriers, which has shown a significant correlation with greenhouse gas emissions.

After studying the correlation between energy consumption rates in different sectors of energy consumption and some energy carriers with greenhouse gas distribution (CO₂, SO₂, NO_X and SPM), the most effective factors on pollution emission will be first identified and then predicted for the next 20 years (2015 to 2004). Furthermore, to determine the appropriate method for forecasting, two approaches titled “trend analysis” and “double exponential smoothing” will be applied on data, collected from 1967 to 2014, and their capabilities in anticipating will be compared to each other contributing MSD, MAD, MAPE indices and also the actual and projected time series comparison. After predicting the energy consumption in the sectors and energy carriers, the growth rate of consumption in the next 20 years is also calculated.

Correlation study shows that four energy sectors (industry sector, agriculture, transportation and household-general-commercial) and two energy carriers (electricity and natural gas) have shown remarkable correlation with greenhouse gas emissions. To predict the energy consumption in mentioned sectors and carriers, it is proven that double exponential smoothing method is more capable in predicting. The study shows that among the demand sectors, the industry will account for the highest consumption rate. Electricity will experience the highest rate among the energy careers. In fact, producing this amount of electricity causes emissions of greenhouse gases.

Access to the data and categorized data was one of the main limitations.

By identifying the sectors and energy carriers that have the highest consumption growth rate in the next 20 years, it can be said that greenhouse gas emissions, which show remarkable correlation with these sectors and carriers, will also increase dramatically. So, their stricter control seems to be necessary. On the other hand, to control a particular greenhouse gas, it is possible to focus on the amount of energy consumed in the sectors and carriers that have a significant correlation with this pollutant. These results will lead to more targeted policies to reduce greenhouse gas emissions.

The tendency of communities toward industrialization along with population growth will doubtlessly lead to more consumption of fossil fuels. An immediate aftermath of burning fuels is greenhouse gas emission resulting in destructive effects on the environment and ecosystems. Identifying the factors affecting the pollutants resulted from consumption of fossil fuels is significant in controlling the emissions.

Such analyses help policymakers make more informed and targeted decisions to reduce greenhouse gas emissions and make safer and more appropriate policies and investment.