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Lays the groundwork for a conceptual framework that might be used to study fanatical consumers and consumption. We review literature on fanatics produced by psychologists…
Lays the groundwork for a conceptual framework that might be used to study fanatical consumers and consumption. We review literature on fanatics produced by psychologists, sociologists, cultural theorists, political scientists, theologists and marketers and then place their multidisciplinary insights into a consumption context. We identify two familiar features of fanatics – intensity and intolerance – but suggest a third feature – incoherence among thinking, behaviour and goals caused by intensity and/or intolerance might be the conceptual key to understanding fanatical consumers, measuring their fanaticism and interpreting their consumption experiences.
This chapter provides an overview of the Department of Defense (DoD) laboratory structure to help equipment designers, modelers, and manufacturers determine where…
This chapter provides an overview of the Department of Defense (DoD) laboratory structure to help equipment designers, modelers, and manufacturers determine where research, testing programs, or relevant findings can be found. The chapter includes a discussion of the performance measures and metrics typically used in DoD laboratories and concludes by considering the current state-of-the-art as well as the state-of-the-possible for human performance measurement.
This chapter explores the development and the role of accounting for research quality in Australia’s Excellence in Research for Australia (ERA) assessment exercise. It…
This chapter explores the development and the role of accounting for research quality in Australia’s Excellence in Research for Australia (ERA) assessment exercise. It tracks the progress of performance measurement systems from quantitative to qualitative measurement within the Australian higher education sector since 1970, leading up to the implementation of a formal ERA in 2010, and its subsequent iterations in 2012, 2015, and 2018. Although only a part of the ERA submissions, now certain published research outputs provide the primary evidence for research quality to most ERA panels and are a significant driver of the final rating awarded. Before the authors assess the 2018 exercise, they will examine the ever-changing role of journal publications as a vehicle for academic research output.
The history of simulated warfare is nearly as old as warfare itself, dating back at least 5000 years to the Chinese war game known as Wei-Hai. Also the game we now know as chess evolved from a war game originally played in India as early as 500AD (see also Smith, 1998). Throughout military history, the art of warfare has been trained and practiced through the use of artificial tabletop landscapes, miniaturized soldiers, and tactical and strategic gaming rules designed to challenge the minds of military leaders.
Human performance, particularly that of the warfighter, has been the subject of a large amount of research during the past few decades. For example, in the Medline…
Human performance, particularly that of the warfighter, has been the subject of a large amount of research during the past few decades. For example, in the Medline database of medical and psychological research, 1,061 papers had been published on the topic of “military performance” as of October 2003. Because warfighters are often pushed to physiological and mental extremes, a study of their performance provides a unique glimpse of the interplay of a wide variety of intrinsic and extrinsic factors on the functioning of the human brain and body. Unfortunately, it has proven very difficult to build performance models that can adequately incorporate the myriad of physiological, medical, social, and cognitive factors that influence behavior in extreme conditions. The chief purpose of this chapter is to provide a neurobiological (neurochemical) framework for building and integrating warfighter performance models in the physiological, medical, social, and cognitive areas. This framework should be relevant to all other professionals who routinely operate in extreme environments. The secondary purpose of this chapter is to recommend various performance metrics that can be linked to specific neurochemical states and can accordingly strengthen and extend the scope of the neurochemical model.
Donna L. Van Raaphorst provides a detailed statistical analysis of a large sample of Alcatraz Prison inmates using the Social Science Statistical Package. The data, drawn directly from the inmate files, is compared whenever possible with similar data provided by the Bureau of Prisons in order to determine if Alcatraz, often regarded as America's Devil's Island, really incarcerated the so-called “Worst of the Worst” in its time. The results would seem to indicate that Alcatraz inmates were, in fact, not remarkably different from those in any other Federal prison in the system.
Victim narratives consistent with anti-trafficking and anti-prostitution rhetoric leave little room for understanding agential labor in the sex industry, which profoundly…
Victim narratives consistent with anti-trafficking and anti-prostitution rhetoric leave little room for understanding agential labor in the sex industry, which profoundly impacts sex workers’ experiences in other domains. One such domain – academia – is often understood as antithetical to the “body work” of sex work. It is, after all, the domain of the mind. Drawing from my experiences as an undergraduate and graduate student as well as from my work as a sex worker, I use auto-ethnography to demonstrate the lasting impact of (1) mind/body dualisms, (2) the virgin/whore dichotomy, and (3) narratives of sexual danger on perceptions of legitimation and status for sex workers in academia. I also discuss implications for broader social concerns like legal policy.
Although consumption of spirituality and growth of the market in this area have been well documented, it has been largely neglected in marketing. Existing literature…
Although consumption of spirituality and growth of the market in this area have been well documented, it has been largely neglected in marketing. Existing literature exploring spirituality has suggested consumers in this area can experience uncertainty, but lacks clarity as to whether this uncertainty results in negative or positive affective states. The aim of this paper is to explore the theoretical concept of consumer uncertainty.
The research adopts a qualitative exploratory approach through the use of interviews. It explores the theoretical concept of consumer uncertainty and its impact on affect.
The research reveals that consumers of spirituality did indeed embrace many of the products and services offered by the market in this area and they also experienced uncertainty, however, rather than negative as much of the literature surrounding uncertainty suggests, the uncertainty they experienced resulted in positive affective states.
It is acknowledged that the current research is limited by its exploratory nature, however, it highlights that consumer uncertainty should not always be viewed as negative and provides important insights into the consumption of spirituality.
The current research makes a number of contributions. First, consumption of spirituality in marketing is under researched. The current research found that individuals did embrace the market in this area and enjoyed the uncertainty inherent in many of the products/services on offer. Second, uncertainty as pleasure is under researched generally in the literature. The current research has contributed to this literature through findings which reveal that uncertainty can result in positive effect and this is stable even when individuals do not know that the outcome of uncertainty will be positive or that their uncertainty will be reduced.