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The purpose of this paper is to propose the platform for effective transformation of points of interests (POIs) into augmented reality (AR), specifically into the three major software tools – Junaio, Layar and Wikitude. The objective is to facilitate the creation of POIs for common users of these programs and, thus, encourage the general public to participate in the formation of a new concept of applications using AR and location-based services.

The subject of this study was analysis of methods used for POI dynamisation under the context of location-based services. This paper suggests methodology based on database format transformation. It is focused on the creation of platform for automated geotagged POI transformation into AR.

The research results in prototype of online platform which is capable to automatically transform geotagged POI to three major AR applications. It discusses also the model implementation of this platform in Czech national tourist authority.

The paper presents a proof-of-concept of dynamisation and transformation of an unspecified number of POIs stored in a simple table database and their transformation into the AR.

Services of AR are brought for the masses to effectively dynamise tourist information.

Results could make the process of multimedialising data (POIs) more suitable for masses.

This paper presents a proof-of-concept of dynamisation and transformation of an unspecified number of POIs stored in a simple table database and their transfer into the three major AR applications.