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Book part
Publication date: 19 September 2019

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Marketing in a Digital World
Type: Book
ISBN: 978-1-78756-339-1

Content available
Article
Publication date: 17 July 2017

David Taylor and Iryna Pentina

536

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Journal of Product & Brand Management, vol. 26 no. 4
Type: Research Article
ISSN: 1061-0421

Open Access
Article
Publication date: 1 June 2014

Gary T. O’Neill

This paper reports a sub-set of results from a mixed-method ethnographic study of literacy among female graduates and undergraduates of a United Arab Emirates public university…

Abstract

This paper reports a sub-set of results from a mixed-method ethnographic study of literacy among female graduates and undergraduates of a United Arab Emirates public university. With reference to survey data and two in-depth interviews, the paper focuses in particular on the predispositions and preferences of these women with regard to reading and writing in English and Modern Standard Arabic. Employing a New Literacy Studies theoretical framework along with a number of concepts developed by Bourdieu, the paper finds that literacy practices in this context are developing rapidly, influenced by the diverse transnational linguistic marketplaces in which these women grow up. Suggestions are made with regard to possible directions for curricular development in higher education in this region based on the opinions expressed by these young women.

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Learning and Teaching in Higher Education: Gulf Perspectives, vol. 11 no. 1
Type: Research Article
ISSN: 2077-5504

Open Access
Article
Publication date: 11 October 2023

Murali Chari

The purpose of this paper is to make the case that ethical guardrails in emerging technology businesses are inadequate and to develop solutions to strengthen these guardrails.

Abstract

Purpose

The purpose of this paper is to make the case that ethical guardrails in emerging technology businesses are inadequate and to develop solutions to strengthen these guardrails.

Design/methodology/approach

Based on literature and first principles reasoning, the paper develops theoretical arguments about the fundamental purpose of ethical guardrails and how they evolve and then uses this along with the characteristics that distinguish emerging technology businesses to identify inadequacies in the ethical guardrails for emerging technology businesses and develop solutions to strengthen the guardrails.

Findings

The paper shows that the ethical guardrails for emerging technology businesses are inadequate and that the reasons for this are systematic. The paper also develops actionable recommendations to strengthen these guardrails.

Originality/value

The paper develops the novel argument that reasons for the inadequate ethical guardrails in emerging technology businesses are systematic and stem from the inadequacy of laws and regulations, inadequacy of boards and the focus of business executives.

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Journal of Ethics in Entrepreneurship and Technology, vol. 3 no. 2
Type: Research Article
ISSN: 2633-7436

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