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This paper aims to explore the comparative analysis of marketing strategies between seaports and dry ports. Second, this paper proposes a recommendation to improve marketing approaches in both nodes.

This research analyzes current marketing approaches to improve the freight volume and enhance interrelation between them for a comprehensive collaboration in the freight supply chain. This research employed semi-structured interviews via an e-interview questionnaire.

The result shows that dry port and seaport practices a mixed marketing strategy. Some marketing elements that seaport applies are also applied by dry port, like focusing on the target customer, joining exhibitions and face-to-face meetings. Customized service to clients, frequent discussion on the effective marketing plans, increasing the facilities at the seaport and dry ports can improve the marketing strategies in dry port and seaports.

Seaports are the critical components in esteem-driven context, which add to supply chains by creating value-added services in the transport chain. Nonetheless, research between dry ports and seaports has increasingly drawn the attention of scholars during the last decade. Having said like that, there have not been any pragmatic studies undertaken in the Malaysian context that mainly discussing the marketing prospect of the dry ports and seaports especially during COVID-19 outbreak.

This study aims to identify the factors influencing the intention to adopt Halal transportation among Halal food manufacturers in Malaysia.

Applying a purposive sampling method, data were gathered from questionnaires distributed to Halal food manufacturers who participated in Halal showcase and festival in Malaysia. Out of 317 companies who were approached, 290 respondents agreed to answer the questionnaire and only 247 can be used for data analysis. SMART-partial least squares (PLS) 3.2.9. was used to analyze the data for this study using a structural equation modeling approach.

Cost, perceived benefits and customer pressure were found to have a positive relationship with the intention to adopt Halal transportation, meanwhile, organizational readiness was found as insignificant. Top management attitude moderates the relationship between perceived benefits and the intention to adopt Halal transportation. However, it fails to moderate the relationship between organizational readiness and intention to adopt.

The study only focuses on the Halal food manufacturers who attended Malaysian International Halal showcase and Halal festival, which is still not applying Halal transportation in their business activities.

The findings unearth meaningful information for the many parties involve to enhance the adoption rate of Halal transportation not only for Malaysia but also for countries which has similar characteristics to Malaysia. Government bodies and Halal logistics providers could use the findings of the study to formula a new approach in their capacity to transform from intention to be a real user of Halal transportation services. Even the study only focuses on Halal transportation, it also may reflect other Halal services.

The study reveals the capability of the technology, organization and environment framework to identify the factors of intention to adopt Halal transportation among Halal food manufacturers in Malaysia. The findings also show the moderation effects of top management attitude on the perceived benefits. Besides that, the study enriches the literature on Halal studies especially related to the Halal supply chain.

The purpose of this paper is to explore the prospects of Malaysian seaports as hubs for seaport tourism. This symbiosis nexus between seaports and tourism needs to be explored to provide a luxury economic growth. Combinations of these two segments are expected to explore a new market in Malaysian tourism industry.

A thorough case study consists of five major seaports in Malaysia including Penang Port, Port Klang, Port of Tanjung Pelepas, Kuantan Port, Bintulu Port and Kota Kinabalu; these seaports have been selected to reveal their opportunities for the prospect of Malaysian seaport tourism via spatial interaction model.

Four main components including cruise activities, support from intra-region and inter-region economic corridors and the seaport regionalisation can be integrated to reveal the capacity of Malaysian seaport to be hub for seaport tourism.

This paper incorporates tourism sector as one of the streams in the fifth-generation seaports. Seaports and tourism are two economic generators in Malaysia and infusion of these components is expected to enhance the economic prospect, diversify the function of seaports and reduce the over-dependence on conventional tourism activities.