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Article

Laurent Muzellec, Florence Feenstra, Brigitte de Faultrier and Jacques Boulay

The purpose of this paper is to describe the nature of a branded mobile application experience for children, and analyse how these experiences affect the children’s and…

Abstract

Purpose

The purpose of this paper is to describe the nature of a branded mobile application experience for children, and analyse how these experiences affect the children’s and parents’ brand perceptions.

Design/methodology/approach

The authors use a qualitative approach focussing on the consumer perspective. Children were asked to use two selected applications from an I-Pad tablet (“La Grande Récré” – A1 and “MonkiMi” – A2). Children and parents were subsequently interviewed.

Findings

Children primarily valued the emotional experience of the application (app). The parents appreciated their children’s cognitive experience of the mobile app. Parents are much more responsive to mobile application communication, as they perceive to have more control over this new media and value the cognitive and emotional dimension of their children experience of the app.

Research limitations/implications

The study shows that branded apps can be an extremely effective way in delivering valuable brand content which positively impact brand perceptions. This initial and exploratory study calls for further extensive research in this area.

Practical implications

This research demonstrates the untapped potential of sponsored apps as a communication medium.

Originality/value

The paper indicates that mobile applications constitute a new communication channel for retailers and brand owners to interact at an emotional level with their existing or prospective customers.

Details

International Journal of Retail & Distribution Management, vol. 44 no. 11
Type: Research Article
ISSN: 0959-0552

Keywords

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Article

Jacques Boulay

The purpose of this paper is to consider how different governance mechanisms affect the level of franchisees' compliance with their franchisor's directives. The research…

Abstract

Purpose

The purpose of this paper is to consider how different governance mechanisms affect the level of franchisees' compliance with their franchisor's directives. The research objectives are threefold: to investigate how franchisors can use explicit contracts and develop relational norms as governance mechanisms to prevent their franchisees from deviating from the franchise system directives; to show how information systems allow to control franchisees at a distance; and to throw light on the ways in which these three control mechanisms can play alternatively or simultaneously in the management of franchise relationships.

Design/methodology/approach

The paper takes the form of a multiple regression analysis with interaction effects of survey data collected from franchisees of various French franchise systems.

Findings

Overall, the results support an emphasis on contract and information systems in the management of the risks of “free riding” behaviour in franchise systems. The results indicate that formal control mechanisms are more efficient in the management of franchise systems whereas relational norms are less so. The results do not reveal that all combinations of control mechanisms are more efficient in disciplining agents. Recommendations will be used by franchisors to implement an effective control strategy.

Research limitations/implications

Future research should focus on replicating the findings using a contingency perspective. Cross‐cultural studies should also be carried out.

Originality/value

This paper applies to the governance of franchise relationships a research framework that validates the role of explicit contracts and information systems in the management of franchise systems.

Details

International Journal of Retail & Distribution Management, vol. 38 no. 9
Type: Research Article
ISSN: 0959-0552

Keywords

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Article

Jacques Boulay, Brigitte de Faultrier , Florence Feenstra and Laurent Muzellec

The purpose of this paper is to investigate the preferences of children under the age of 12 regarding sales channels: how young consumers perceive online vs offline…

Abstract

Purpose

The purpose of this paper is to investigate the preferences of children under the age of 12 regarding sales channels: how young consumers perceive online vs offline shopping in terms of advantages and disadvantages. Within a cross channel perspective, it also analyses the connections they make between brick-and-mortar and online stores.

Design/methodology/approach

Results are drawn from an exploratory and qualitative study based on a multi-category approach. In all, 62 children (34 girls and 28 boys) aged six to 12 years were interviewed about the advantages and disadvantages of each channel for shopping; how/where they would prefer to shop and why; and the links they make between a brand’s physical store and an online store.

Findings

Traditional sales outlets are more popular with six to 12 year olds than online shopping. Physical stores offer variety and instant gratification. Products can be tried out and tested on-site, making the offline retail experience a fun activity. Conversely, children express a very negative perception of e-retailing, which they often consider to be dishonest, offering limited choice at higher prices. When shopping online, delivery time can be a deterrent. Last but not least, no cross-channel shopping perceptions were found.

Practical implications

Several results from this study can inform marketing practices at retailers’ headquarters. Store assortment, product availability and store atmospherics are central to the success of offline shopping among six- to 12-year-old children. Retailers should find ways to transfer this relational approach to their online strategy. In the meantime, they must deliver the same basic promises as in stores: a wide choice and competitive prices, no shortage of products and no late delivery.

Originality/value

This study adds to the existing body of knowledge on children’s consumer behaviour in three ways. First, it provides new insight into how children perceive not the internet per se but online shopping. Second, it confirms that stores still play a dominant role in shaping the image of a retail brand, from an early age. Third, it suggests that the cross-channel perspective may not apply to very young consumers.

Details

International Journal of Retail & Distribution Management, vol. 42 no. 11/12
Type: Research Article
ISSN: 0959-0552

Keywords

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Article

Brigitte de Faultrier , Jacques Boulay, Florence Feenstra and Laurent Muzellec

– The purpose of this paper is to develop an approach at defining a retail channel strategy applied to young consumers.

Abstract

Purpose

The purpose of this paper is to develop an approach at defining a retail channel strategy applied to young consumers.

Design/methodology/approach

The authors use a qualitative study that adopts the consumer perspective and employed an investiga-tive channel-scan approach based on two scenarios applied to 12 retailers selling childrenswear. The authors studied 139 flows between all the channels and explored the retailers’ child orientation.

Findings

The paper revealed that the channel configuration and integration of retailers showed a di-versity of approach leading us to distinguish eight different retail channel strategies. It also appears that there is limited evidence of a specific selling channels designed for children by retailers in selling products aimed at the child market.

Research limitations/implications

This study contributes to the retail marking literature by showing evidence of child orienta-tion in channel management. Nevertheless, the results show the need for future research to understand the causes and effects of channel child orientation and the way it contributes to the retail channel strategy.

Practical implications

The findings have practical implications for retailers by providing a framework to help them in their decision-making regarding retail channel strategy. It also sheds new light on the con-tribution from young consumers in retail channel strategy.

Originality/value

The contribution of this paper is to explore the combined perspective of configuration and integration of the channel-to-market as part of the retail channel strategy. The paper also provides evidence of child orientation in retail channel strategy when retailers selling prod-ucts for children are concerned.

Details

International Journal of Retail & Distribution Management, vol. 42 no. 11/12
Type: Research Article
ISSN: 0959-0552

Keywords

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Article

Abstract

Details

International Journal of Retail & Distribution Management, vol. 47 no. 7
Type: Research Article
ISSN: 0959-0552

Content available
Article

Neil Towers

Abstract

Details

International Journal of Retail & Distribution Management, vol. 38 no. 9
Type: Research Article
ISSN: 0959-0552

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Article

Seth Ketron, Rodney Runyan and M. Theodore Farris II

The current work reviews all retailing articles published in four prominent retailing journals – Journal of Retailing, Journal of Retailing and Consumer Services

Abstract

Purpose

The current work reviews all retailing articles published in four prominent retailing journals – Journal of Retailing, Journal of Retailing and Consumer Services, International Journal of Retail & Distribution Management, and International Review of Retail, Distribution and Consumer Research – in the 2009-2015 period, picking up where Runyan and Hyun (2009) left off. The purpose of this paper is to identify leading authors and institutions in retailing research based on overall impact.

Design/methodology/approach

Content analysis/literature review/descriptive research.

Findings

In total, 1,392 articles were published during this time period, and through a procedure of weights and adjustments for author count, journal impact, journal quality, and journal publishing opportunity, the findings reveal that research collaboration is highly prevalent, as evidenced by the high number of multi-authored papers and cross-university/international partnerships. Additionally, some authors and institutions remain influential, while others have emerged as highly influential in the last seven years. This shows the dynamic nature of the field and the need to remain active in quality publishing.

Research limitations/implications

Scholars must understand that several factors influence impact judgments, which cannot be assessed using raw counts alone. Journal quality, impact, and publishing opportunity as well as author counts are important elements to consider.

Originality/value

These reviews are vital to the field in that they provide status updates on scholarship, so these reviews should be done periodically. Additionally, the findings in this paper provide a more holistic understanding of research impact and permit better assessment for scholars and administrators.

Details

International Journal of Retail & Distribution Management, vol. 45 no. 2
Type: Research Article
ISSN: 0959-0552

Keywords

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Article

Betty A. Dobratz

It is, of course, Aristotle who pointed out that “Man is by nature a political animal” (quotation taken from Lipset, 1981:vii). One could of course speculate whether he…

Abstract

It is, of course, Aristotle who pointed out that “Man is by nature a political animal” (quotation taken from Lipset, 1981:vii). One could of course speculate whether he meant only the male half of the human species were political animals. It is, however, the case that men tend to participate more in politics than women. This particular study focuses upon men and women's political participation in Greece, the place many regard as the birthplace of democracy.

Details

International Journal of Sociology and Social Policy, vol. 12 no. 8
Type: Research Article
ISSN: 0144-333X

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