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This paper aims to study the properties of cyclically treated pure water in magnetic fields and its comparison with pure untreated water.

The magnetic treatment was carried out using a static permanent magnetic field and alternating electromagnetic field. We have measured the magnetic effect on the rising level of the water in capillary tubes and the relaxation time for restoration after removing the magnetic field. The dependence on the magnetic field intensity and on the cyclical time treatments was investigated and discussed. The results of magnetization by static field and electromagnetic field were compared and discussed. It is well known that the clustering structure of hydrogen-bonded chains and polarization effects of water molecules are enhanced after magnetization. Therefore, each experimental series was followed by a “memory” test, the results of which enabled us to have some insights into the molecular and hydrogen bonds of water.

It was found that water remembers and keeps the impact of its passing through a magnetic field for several hours and also that many mechanical features were changed under cyclical treatment of a magnetic field.

The high Tc superconductors (HTS) are characterized by magneto electric anisotropy due to their pronounced material anisotropy. It is expected to observe also some mechanical anisotropy. The mechanical properties of c-axis oriented and <110>-axis oriented films are reported. The two differently orientated films comprise an ideal case for comparative studies on mechanical anisotropy. Scanning electron microscope (SEM) and atomic force microscope (AFM) were used to study the films' surface. Nanoindentation and nanoscratch techniques were used to test the elastic behaviors and hardness of the films. Mechanical anisotropies was found, analyzed and discussed.

This paper presents an experimental investigation of photovoltaic (PV) properties in heterostructures consisting of indium oxide and amorphous silicon thin films, grown on a single crystalline p-type silicon and polyimide flexible substrates. Both thin films: In₂O₃ and a-Si were deposited by magnetron sputtering. Such heterostructure thin film systems are attractive because of their ability to convert solar energy into electrical one. Grown Heterostructures films were treated by simultaneous influence of an electron beam and high energetic photons with energy more than 1.5 eV in the so called vacuum photo-thermal processing (VPP).

Silicon samples of 100 Ω/sq and 45 Ω/sq were selected as substrates. Thin films deposition was done in argon atmosphere by DC magnetron sputtering.

It is shown that:

Open circuit voltage of the proposed structure may reach up to ~ 0.35 V,

Short circuit current was of no more then 10-7 A,

Polyimide materials may be used as substrates for PV thin film deposition structures,

VPP dramatically varies the photovoltaic properties of the heterostructure

In pharmaceutical marketing, salespeople require promotional instruments to satisfy and retain their customers (physicians), but companies ignore the need because of the costs involved. It appears that the importance of promotional support is understood differently by managers and sales representatives. This study aims at developing a new construct called “promotional support”, as a resource support provided to salespeople to help them satisfy customer needs and achieve sales goals.

A detailed review of literature is followed by in-depth interviews to create items for the construct “promotional support”. Substantive validity is performed for identification of items measuring the construct. To initially validate the measures, a vignette study is performed. Formative index development procedure is followed. Data from a sample of 124 pharmaceutical sales representatives are collected and analyzed.

A formative construct is developed which possesses convergent (redundancy analysis) and nomological validity. The results of post hoc validation tests like confirmatory tetrad analysis and inter-item correlation are satisfactory and confirm the authors’ conceptualization.

The scale requires external validation by testing it with different samples such as managers of pharmaceutical firms.

This study will help managers of pharmaceutical firms gain insights into the role and importance of promotional inputs given to their sales representatives.

This study uses the formative scale development procedure to develop promotional support. This construct can be used to understand the effect of promotional support given to pharmaceutical sales representatives on other constructs, which in turn helps in theory-building.

The purpose of this paper is to describe the development and validation of an instrument for measuring intellectual capital in the academic research context. The current research context describes a new paradigm of scientific production characterized by interdisciplinarity, heterogeneity and the intensification of the relations between the generators of knowledge. In this scenario, traditional measures of intellectual capital do not capture all the variables that make up the environment in which the research activities are carried out. This transformation of research processes suggests the need to bring theories of organizational behavior, more appropriate to an organizational context, to the study of scientific context. Thus, the paper contextualizes the intellectual capital approach, thereby explaining how the different attributes that build it influence scientific productivity and providing a measurement instrument to evaluate relative levels of intellectual capital in an academic research context.

The scale was designed through a double qualitative–quantitative scale development process. The literature on intellectual capital does not provide strong theoretical support for the definition of a specific set of items to be applied in the specific academic research context. Consequently, the scale constructs and observable variables were initially conceptualized through a Delphi panel. This initial set of indicators was empirically validated through a second quantitative stage to a sample of 1,798 Spanish academics. Given that no prior published studies have examined the construct validity of the proposed scale, and the proposed scale is not based on other previously validated scales, the authors used exploratory and confirmatory factor analysis to assess the internal consistency, using Cronbach’s α to determine reliability.

Drawing on the evidence obtained from a double qualitative–quantitative process, a scale consisting of 47 items was proposed to measure the three dimensions of intellectual capital, namely, the researcher’s human capital, as well as the nature of the social capital and organizational capital of the team in which the scholar is integrated. The process of identifying and validating indicators of intellectual capital allowed the authors to identify certain intangible elements that are key in the research process and that, therefore, determine scientific productivity. Thus, the proposed scale contributes by conceptualizing new variables that could be used to deepen and broaden the study of the determinants of research performance. The contextualization of intellectual capital approach can also help to assess the value of intangibles, offering an external reporting tool and making universities’ social contributions more visible to public and private stakeholders, justifying the efforts made by societies in the generation of academic knowledge.

The empirical analysis was carried out with an initial sample of 1,798 Spanish scholars. The validation of the scale should therefore be confirmed in different national contexts, with larger data sets. Likewise, the use of longitudinal data sets could help to study the effects of intellectual capital in academic research, thereby contributing to the ongoing debate on the determinants of research performance.

From a practical perspective, the instrument could be considered both as a management and an external reporting tool, providing a self-assessment instrument of the levels of intellectual capital. As a management tool, a specific measure of intellectual capital in an academic context could help to identify training needs, the implementation of practices that encourage the capability for building research networks and the development of reports with intellectual capital-related inputs for the justification of the resources received. At an institutional level, the proposed set of indicators also identifies the attributes of scholars linked to higher scientific performance, and the scale could be used as an instrument for selection processes in academic institutions, to develop practices related to the distribution of workload or the publication of intellectual capital indicators of its researchers in a healthy exercise of transparency.

The purpose of this study is to find the influence of brand experience on brand equity with the mediation of hedonic emotions, utilitarian emotions and brand personality among the smartphone users in Pakistan.

The survey based on empirical method was used to administrate the questionnaire. The data were collected from a millennial generation in Sargodha city. Skewness, Kurtosis’s, correlation and regression techniques were used to analyze data.

The finding of this study shows that the hedonic emotions, utilitarian emotions and brand personality mediate the relation between brand experience and brand equity. The study will help brand managers and academia in understanding the hedonic and utilitarian emotional pattern, and the congruence between the personality and smartphone brand users and behavior pattern of young users.

Research support the argument that promoting emotional aspects is significant for the sustainability of brand equity of the smart-phone brands. Segments other than young consumers would be more interesting to study.

This paper provides implications for smart phone marketers on smart phone consumption behavior. Marketing managers must link products attributes to the personality of the user and promote them that will emotionally attach users to the product.

This paper presents key findings on smart phone buying experience using utilitarian value approach followed by hedonic consumption approach and found to be significant predicators.

The purpose of this paper is to test the applicability of brand personality theory in the perspective of trade show events, and the influence of trade show event personality on exhibitor’s eudaimonic and hedonic happiness and advocacy intentions.

A total of 210 exhibitors (n=210) of three trade exhibitions, organized at Delhi, India participated in the study. A face to face survey method was used to collect the data.

The results of the study provide sustenance for the event personality and exhibitor’s eudaimonic and hedonic happiness model. The event personality factors significantly affected the meaningful and subjective happiness of exhibitor. Happiness was identified as a key influencer for advocacy intentions. Hedonic and eudaimonic facets of happiness had positive effects on exhibitor’s intention to participate, and word of mouth intention.

The current study provides event marketer a tool for measuring event personality. Event personality is vital to build the event equity and to position the event in the market to gain a competitive advantage over the other events. Happiness as a construct is being studied in various social science studies. This study has attempted to establish a relationship among exhibitor happiness, event personality, and advocacy intentions.

This study contributes to the management literature in two ways: first, Eudaimonic and hedonic happiness constructs have never been explored in the brand personality context. Thus, this research adds a new value to the brand personality literature. And second, the brand personality construct is used for the first time in trade show event context that will open a new domain in brand personality, and event research.

The purpose of this study was to map the quantity (frequency), quality (impact) and structural indicators (correlations) of research produced on cloud computing in 48 countries and 3 territories in the Asia continent.

To achieve the objectives of the study and scientifically map the indicators, data were extracted from the Scopus database. The extracted bibliographic data was first cleaned properly using Endnote and then analyzed using Biblioshiny and VosViewer application software. In the software, calculations include citations count; h, g and m indexes; Bradford's and Lotka's laws; and other scientific mappings.

Results of the study indicate that China remained the most productive, impactful and collaborative country in Asia. All the top 20 impactful authors were also from China. The other most researched areas associated with cloud computing were revealed to be mobile cloud computing and data security in clouds. The most prominent journal currently publishing research studies on cloud computing was “Advances in Intelligent Systems and Computing.”

The study is the first of its kind which identified the quantity (frequencies), quality (impact) and structural indicators (correlations) of Asian (48 countries and 3 territories) research productivity on cloud computing. The results are of great importance for researchers and countries interested in further exploring, publishing and increasing cross country collaborations related to the phenomenon of cloud computing.