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Article
Publication date: 1 February 2011

Jack Buffington

Mass customization has yet to fulfill its original purpose as established by marketing researchers to become an alternative to mass production, largely due to its…

Abstract

Purpose

Mass customization has yet to fulfill its original purpose as established by marketing researchers to become an alternative to mass production, largely due to its inability to achieve mass market levels of efficiency. The purpose of this study is to survey consumer's perceptions, willingness and capabilities of participating in a mass customization system, and understand the implications of its findings related to an alternative production system, generative customization.

Design/methodology/approach

After an extensive literature review of mass customization, consumer behavior, complex adaptive systems and generative design, a survey was conducted across US and Swedish consumers relative to their willingness and perceptions regarding mass customization, with hypotheses based upon extant research standards.

Findings

The survey results found that consumers are ambivalent toward mass customization in mass markets, and a conceptual alternative (generative customization) appears to achieve, at least conceptually, the necessary objectives relative to product design conceptualization and fulfillment that mass customization cannot achieve.

Research limitations/implications

A lack of significant findings from extant research regarding consumer perceptions and tolerances regarding mass customization in mass markets is a limitation to this study. The discussion of a new concept (generative customization) as a viable alternative to mass customization as a result of the survey findings needs to be validated empirically in future research.

Originality/value

The paper empirically validates a definition of mass customization as a complementary rather than an alternative to mass production. It also introduces and develops the concept of generative customization as viable alternative to mass production, albeit one that must be empirically validated in future research.

Details

Industrial Management & Data Systems, vol. 111 no. 1
Type: Research Article
ISSN: 0263-5577

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Article
Publication date: 2 August 2011

Jack Buffington and Donald McCubbrey

The purpose of this paper is to address the problem in research of a lack of a holistic conceptual framework related to incremental and discontinuous innovation. Too…

Abstract

Purpose

The purpose of this paper is to address the problem in research of a lack of a holistic conceptual framework related to incremental and discontinuous innovation. Too often, the term “innovation” is used without an understanding of how it can be applied in a product design and supply chain fulfillment system. In this study, the goal is to develop a holistic “innovation continuum” to treat innovation as a complex adaptive system (CAS).

Design/methodology/approach

A comprehensive literature review was conducted, and from it, four propositions and a conceptual framework were developed.

Findings

The authors determined that an “innovation continuum” can be established through the use of a complex adaptive system. Two, incremental innovation is determined to possess adaptive qualities, and can be enhanced through the use of collaboration and evolutionary algorithms. Three, discontinuous innovation is established as a creative process enabled through expert designers, and improved through the use of generative design. Next, a supply chain system for incremental innovation can be assisted by the use of adaptive systems, but it is not proven that a generative customization system (for discontinuous innovation) can be improved through the use of a CAS.

Originality/value

The paper has established an “innovation continuum” linking incremental and discontinuous innovation within one holistic system. It establishes the use of evolutionary algorithms to improve the viability of incremental innovation, and generative design for discontinuous innovation. Finally, the concept of generative customization as an end to end product design and supply chain fulfillment solution for discontinuous innovation is established.

Details

European Journal of Innovation Management, vol. 14 no. 3
Type: Research Article
ISSN: 1460-1060

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Book part
Publication date: 1 May 2019

Bharat Mehra

The chapter introduces the reader to select language of human sexuality and the definitions and characteristics of some key terms related to lesbian, gay, bisexual…

Abstract

The chapter introduces the reader to select language of human sexuality and the definitions and characteristics of some key terms related to lesbian, gay, bisexual, transgender, and questioning/queer (LGBTQ+), identifies different theoretical perspectives of human sexuality and sexual orientation, and discusses select LGBTQ+ theories and concepts in a historical context that library and information science (LIS) professionals should consider while performing their roles related to information creation–organization–management–dissemination–research processes. It helps better understand the scope of what is LGBTQ+ information and traces its interdisciplinary connections to reflect on its place within the LIS professions. The chapter discusses these implications with the expectation of the LIS professional to take concrete actions in changing the conditions that lack fairness, equality/equity, justice, and/or human rights for LGBTQ+ people via the use of information. Important considerations in this regard include the need for an integrative interdisciplinary LGBTQ+ information model, growth of a diversified LGBTQ+ knowledge base and experiences, holistic LGBTQ+ information representations, LGBTQ+ activism, and participatory engagement and inclusion of LGBTQ+ users.

Details

LGBTQ+ Librarianship in the 21st Century: Emerging Directions of Advocacy and Community Engagement in Diverse Information Environments
Type: Book
ISBN: 978-1-78756-474-9

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Article
Publication date: 1 May 2003

Shenglan Chai and Brian H. Kleiner

Reveals that there is still, in most US cities, deep segregation of the racial kind, even though this has improved over latter times. Posits that while racists seem to…

Abstract

Reveals that there is still, in most US cities, deep segregation of the racial kind, even though this has improved over latter times. Posits that while racists seem to have the power to decide who can live where and that real estate agents and federal housing official have only lent their support to this theme. States that racial segregation can be revealed by the use of zip codes in most areas. Sums up that mixed neighbourhoods with good amenities are most likely to remain stable, for both blacks and whites, and this should be promoted at every turn.

Details

Equal Opportunities International, vol. 22 no. 3
Type: Research Article
ISSN: 0261-0159

Keywords

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