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Entrepreneurship is recognized by many as a solution to environmental and social challenges of today’s society. However, it has also been criticized since it may maintain the capitalistic demands of growth and efficiency in an unsustainable way. In this chapter, we challenge the current conception of entrepreneurship that aims for societal change by tracing what, how, where, and with whom such entrepreneurship is performed. Furthermore, we take inspiration from the idea of diverse economy by Gibson-Graham and introduce the concept of alternative entrepreneurship to explore how it takes shape, changes its contours, and both challenges and propels contemporary capitalism. In this chapter, we present three ethnographic cases of the unfolding of diverse entrepreneurial activities: (1) the case of Oria, who contributes to social justice through fair trade; (2) the case of artisan food producers who contribute to biological diversity and a rural livelihood; and (3) the case of the DiE project/NEEM NGO, which contributes to social inclusion through entrepreneurial empowerment and the development of a microcredit program. We find that the alternative entrepreneurs are not constrained by organizational forms or by a limited number of economic and non-economic activities that target societal challenges. The alternative entrepreneurs move between different organizational forms such as non-profit and for profit, as well as, undertaking business and voluntary practices to achieve societal change. Finally, we conclude that the ethnographic tracing of alternative entrepreneurship allows previously unsighted activities to become more visible and brings attention to possibilities of creatively destroying overly narrow conceptions of entrepreneurship.

Recent studies have questioned the direct relationship between entrepreneurial orientation (EO) and firm performance (e.g., Rauch, Wiklund, Lumpkin, & Frese, 2009; Wales, Gupta, & Mousa, 2013). Following this stream of research, this study examines this relationship by identifying the intermediate steps between these two variables (Alegre & Chiva, 2013; Wales, 2016; Zahra, Sapienza, & Davidsson, 2006). EO is considered essential for new market entry and new business foundation, which is why this study focuses on startups. Startups search for viable business opportunities, and this search is highly dependent on organizational learning (Kreiser, 2011). Previous studies suggest that organizational learning mediates the relationship between EO and performance (e.g., Real, Roldan, & Leal, 2014; Wang, 2008). This study investigates the role of organizational learning in this relationship by analyzing how EO and absorptive capacity (AC) interact. We propose a more direct and fine-grained measure of entrepreneurial success by developing a conceptual model that includes opportunity identification as an early outcome measure for startups. Drawing on a sample of 95 academic spin-offs in the Netherlands, this study examines the mediating role of AC and market readiness in the relationship between EO and market opportunities. The findings indicate that AC and market readiness mediate the direct effect of EO on market opportunity identification. By using opportunity identification as an outcome measure for EO, this study adopts a more direct measure for firm performance, resonating with recent discussions on the main effect of EO for organizations. These findings suggest that academic spin-offs’ AC leads entrepreneurial efforts to achieve a better product-market fit, and in return, helps to identify more market opportunities.

This paper aims to address one of the fundamental issues of gathering existing knowledge/solutions from projects for re-use in other projects, that is, contextual elements that are integrated with the knowledge. Contextual elements that are associated/integrated with knowledge do not often taken into consideration adequately during knowledge transfer. Hence, this can lead to undesirable consequences, for example, unnecessary use of time and resources. This paper will increase the awareness of (and lead to finding appropriate ways to) dealing adequately with contextual elements in knowledge transferring processes.

Qualitative method: narrative literature study.

This paper provides a conceptual understanding of dealing with contextual elements in knowledge transferring processes from the sense making perspective.

This paper, which is connected to a research and development (R&D) project that has recently started, uses this paper to emphasize the importance of addressing contextual elements adequately in knowledge transferring processes. This emphasis is important as this R&D project deals with, among other things, collecting lessons learned on energy efficient solutions from building and renovation projects for re-use in other renovation projects.

This paper will contribute to replicate knowledge / lessons learned effectively and to increase the application of energy efficient solutions in building renovation projects.

This paper attempts to point out and increase our understanding on how acquisition of knowledge at an earlier point of time can influence transferring of that knowledge at a later point of time. In general, there is inadequate focus and awareness on this issue in construction projects.

Data on the food system's impact on environment, society and health point to a policy mismatch between current food consumption trends and long term viability. The role of public policy in this state of affairs requires critical attention. Public policy is generally weak and still dominated by a fixation on productionism and failing to integrate equally pressing concerns. Instead the facilitating power and responsibilities of the state are too often side-stepped. A new public policy approach is required that addresses the multi-criteria nature of how we assess contemporary food systems and their challenges. The role of the state is key to any transformation but states have been weak to support the creation of better infrastructure that would normalise what society and ecosystems really need namely sustainable diets from sustainable food systems. A genuinely systemic policy approach is required for urban populations, one which gives equal emphasis to all sector of food supply chains, not just primary production. The chapter explores ideological and practical logjams which hinder the pursuit of twenty-first-century progress. These include a reluctance to confront limitations in mainstream economics and uncritical acceptance of consumer power. Only the state has the potential legitimacy to facilitate a food system transformation and to provide the foundational economy which would normalise low impact living and eating.

The purpose of the paper is 1) to address the importance of contingency at the right level when defining project control baseline, including cost reserves / “room to manoeuvre” and 2) present proactive uncertainty management as a regime to ensure cost effective management of project reserves and contribute to project success.

The paper is a combination of literature study and quantitative research on how contingency develops during the lifetime of a case project. The investigation into the case project includes document study into quantitative material from the case project. The combination of empirical material and theory makes the discussion robust.

Unrealistic low cost uncertainty will lead to unrealistic low contingency. The case study from a Norwegian mega project shows a contingency of 15 per cent in addition to expected costs. The case study shows that by continuous opportunity management and risk reduction, the needs for management reserves are systematically reduced and the contingency is controlled.

This research is limited to one case study. A higher number of cases are necessary to generalise the findings. However, the authors would claim that the systematic mapping of need for management reserve towards the project contingency, and a continuous uncertainty management system will help to obtain cost effective management. The findings from the case study could be applied on similar cases.

The case study shows a way of setting contingencies and managing contingencies through systematic uncertainty management.

Improved management of project provisions will increase the value of future projects.

It’s a global challenge to make cities and communities become an age-friendly society. This paper aims to discuss how to develop good concepts for senior residences in Norway and aim to study what the challenges are in the early planning phase, searching the answer to the following research questions: (1) What makes a senior housing attractive? (2) What are the challenges that hinder future concept development? (3) Suggest actions in order to obtain a sustainable development.

This research uses a descriptive and explorative approach describing the phenomena by (I) a short literature review describing existing concepts and challenges, (II) “Walk-through”-methodology with informal dialogue on site and (II) semi-structured interviews of property developers, architects or contractors, politicians, care providers or planners in the municipality involved in seven pilot projects in Kristiansand and Stavanger.

The authors find that new and diverse concepts need to be developed to meet the demand of the seniors. The new concepts should be developed in collaboration with both public and private actors as well as developing a communication platform to meet the needs of the seniors in terms understanding the possibilities of alternative housings, incentives to move and how to influence and get involved in the planning.

There is a limited no. of informants among the public stakeholders. Only three of the seven pilot projects are accomplished. There is an advantage if the rest of the projects are evaluated when accomplished.

Develop participation models and PPP models at the local level.

The value lies in the evaluation of the seven pilot projects.

For a public project leader charged with a construction project, it can be crucial to meet the budget, while maximizing the qualities within a construction project. A method to achieve this is to use the “opposite design build” procurement method, in which the price is fixed and the contractors compete on adding a wide range of qualities to the project. However, such procurement approaches are rare, and it is difficult to find models on how to implement such an approach.

This study firstly looks at the literature on design-build, quality-only as the main selection criterion and to some degree on constructors’ bidding behaviour. Secondly, it explains a model for a design-build, quality-only procurement designed within the public tendering legislations. Thirdly, it investigates the outcome of the model applied to a specific case in Norway.

There seems to be a research gap within literature and cases on design-build, quality-only selection with a fixed price. The developed model allowed for negotiations, which led to more comparable and improved bids. In the investigated case, and the client was able to implement more qualities in the project than expected within the budget.

The researcher was himself partly involved in the process as an advisor.

The developed method is relatively simple and might readily be applied by any client to maximise a project’s qualities within a given fixed price.

The long-term value should be to widen the range of useful procurement methods.

Recent democratic trends in Mexico as well as the opening of new economic markets and free trade relationships have made the management of change a major issue in Mexico. Most Mexican organizations need to transform their structures and processes, and to develop management and human resources in order to compete in the global marketplace. In addition, the need for change in Mexico includes such basic issues as uplifting whole classes of people out of poverty so that they can become productive members of society. We argue that change can be produced and facilitated through highly participative, egalitarian, and intensive large-group interventions. Even though existing cultural research might suggest that these approaches are inconsistent with the cultural orientation assumed to be predominant in most Mexican organizations, we offer two case studies employing whole-systems change approaches that provide evidence suggesting quite the opposite: large-scale and highly participative change interventions are very appropriate to facilitate change in Mexican society today.