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1 – 3 of 3Sarah Kühl, Aurelia Schütz and Gesa Busch
The use of multi-level labels can enhance product visibility by enabling labeling of various items. Moreover, it can better accommodate the diversity on both the producer and…
Abstract
Purpose
The use of multi-level labels can enhance product visibility by enabling labeling of various items. Moreover, it can better accommodate the diversity on both the producer and consumer sides. However, studies on the willingness to pay (WTP) for premium levels of those animal welfare labels are scarce.
Design/methodology/approach
We investigate consumers’ WTP for a four-level animal husbandry label introduced to the market by German retailers in 2019 by conducting an online survey with 1,223 German meat consumers using Van Westendorp’s price sensitivity meter (PSM).
Findings
There is a significant increase in WTP for level 3 of the husbandry label, but only a slight increase for level 4. One explanation is that consumers may have the mistaken belief that level 3 already includes outdoor access for animals. As a result of this expectation, consumers may not perceive much added value in level 4, which is reflected in their reluctance to pay a higher price. This is reinforced by the finding that once informed of the criteria, 18% of the participants reduced their WTP for level 3, whereas only 6% considered a discount for level 4. Furthermore, 40% were prepared to pay more for level 4 after being informed of the respective criteria than they had previously stated.
Originality/value
To the best of our knowledge, this study is the first to analyze and emphasize the importance of clear label communication, particularly for multi-level animal husbandry labels.
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Alan J. McNamara, Sara Shirowzhan and Samad M.E. Sepasgozar
This paper aims to identify the relevant contributing constructs of readiness for the implementation of intelligent contracts (iContracts) in the construction industry. This study…
Abstract
Purpose
This paper aims to identify the relevant contributing constructs of readiness for the implementation of intelligent contracts (iContracts) in the construction industry. This study investigates the relationship between the personality dimensions of technology readiness index (TRI) and the system specific factors of technology acceptance model (TAM) within the context of iContracts.
Design/methodology/approach
Drawing insights from the extant literature and the author's previous qualitative investigations into iContract readiness constructs, a quantitative approach is used to operationalise the constructs by offering relevant statements to be measured and validated through a multiple-item scale against the users intent to accept the future iContract technology.
Findings
This study confirms and validates the relationship of the proposed iContract readiness index (iCRI) statements against the established TAM factors by offering 18 new constructs influencing technology readiness of the iContract technology. This study proves 9 of the 12 hypotheses highlighting key factors to be addressed for the successful development of the iContract technology.
Practical implications
This paper contributes to the body of knowledge by proposing a novel iCRI that informs an iContract technology readiness acceptance model (iCTRAM) for a trending technology. The iCTRAM can guide developers in producing an appropriate iContract solution and assess the readiness of users and organisations for the successful adoption of the iContract concept.
Originality/value
This study offers a unique theoretical framework, in an embryonic field, for predicting the success of iContract implementation within construction organisations. This study combines the established studies of TRI and TAM in producing a predictive iContract readiness assessment tool.
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Imoh Antai and Roland Hellberg
The total defence (TD) concept constitutes a joint endeavour between the military forces and civil defence structures within a TD state. Logistics is essential for such joint…
Abstract
Purpose
The total defence (TD) concept constitutes a joint endeavour between the military forces and civil defence structures within a TD state. Logistics is essential for such joint collaboration to work; however, the mismatch between military and civil defence logistics structures poses challenges for such joint collaboration. The purpose of this paper is to identify logistics concept areas within the TD framework that allow for military and civil defence collaborations from a logistics operations perspective.
Design/methodology/approach
Pattern-matching analysis is used to compare patterns found in the investigated case with those prescribed from the literature and predicted to occur. The study seeks to identify logistics concepts within TD from the literature and from the events describing the Swedish response to the Covid-19 pandemic. Pattern matching thus allows for the reconciliation of logistics concepts from the literature to descriptions of how the response was handled, albeit under a TD framework.
Findings
Findings show quite distinct foci between the theoretical and observational realms in terms of logistics applications. While the theoretical realm identifies four main logistics concepts, the observational realm identifies five logistics conceptual themes. This goes on to show an incongruence between the military and civil parts of the TD.
Research limitations/implications
This study provides basis for further research into the applications and management of logistics activity within TD and emergency response.
Originality/value
Logistics applications within TD have not, until now, received much attention in the literature. Given this knowledge gap, this study is of original value.
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