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This article reviews selected literature on the causes and effects of mood. Theoretical mechanisms for explaining the mood phenomenon are also considered. Finally, some practical implications are discussed and specific recommendations are made for research that will advance our understanding of the mood phenomenon and provide useful information to managers.

At the invitation of Miss Olga Nethersole, founder and honorary organiser of the People's League of Health, a number of medical and science councillors and official members of the League met at luncheon at Claridge's Hotel, London, on October 18th, to welcome the members of the newly appointed Veterinary Council. The speeches which followed dealt with the campaign of the League for a safe milk supply, and the part which veterinary science, in conjunction with the other interested professions, might play in attaining the desired end.—Prof. T. J. Mackie, D.P.H., of the Department of Bacteriology, Edinburgh University, said that the formation of the new Veterinary Council was a significant event in the history of the League. It emphasised the absolute necessity of enlisting the co‐operation of the veterinary profession in the campaign for human health. If we were to guard our own health we must pay due respect to the health of our domestic animals, and particularly those from which we received our essential foods, such as milk. It was common knowledge to both the medical and the veterinary profession that our milk supplies, collectively speaking, were not safe, and that, in fact, they might carry a constant menace to the public health. Milk‐borne tuberculosis dominated the whole question of our milk supplies. It must be remembered, however, that tuberculosis was only one of the milk‐borne infections. There were others such as diphtheria, enteric fever, scarlet fever, and undulant fever. Yet there was distinct apathy, and sometimes antipathy, to the simple measures that would regulate this state of affairs. The League were to be congratulated on having performed a valuable public service in their critical survey of the question of bovine tuberculosis, and bringing out in fair relief the essential facts in regard to tuberculosis of animal origin in human beings. Some of the facts in the report could not be too often and strongly repeated. In England and Wales, for instance, it had been shown that every year the bovine type of tuberculosis bacillus caused at least 4,000 new cases of human tuberculosis and at least 2,000 deaths. And seven per cent. of the ordinary samples of vended milk contained this organism. He could speak feelingly, for in Scotland they had rather more than their share of tuberculosis of the bovine type in the human subject. When one reflected on all that had been done in various ways for the improvement of public health, it seemed almost incredible that food was being sold daily with a seven per cent. and sometimes a 14 per cent. chance of it containing a germ capable of producing a crippling or even fatal disease without any warning to the public. If tuberculosis were not an insidious disease, but an explosive epidemic, even if its incidence were not so high, these conditions would not have been tolerated so long as they had been. The veterinary profession recommended the eradication of disease from herds as the fundamental remedy. It was the fundamental remedy, but even the highest grade tubercle‐free milk might carry a very dangerous infection, and, in any case, he did not think the objects which the veterinary profession had at heart, and with which he sympathised, and compulsory or universal pasteurisation on the other hand, were mutually exclusive. He did not see that pasteurisation would set back the clock of progress against the eradication of tuberculosis in the herds. The problem was an urgent one. The eradication of the disease from dairy cattle must proceed slowly and against difficult obstacles, and they could not wait. It was estimated that, if the eradication of tuberculosis were continued at the present rate in this country, it would be 400 years before we reached the stage that had been reached in America. Even if it were expedited, it must remain a relatively slow process. He could not understand those individuals who were content to tolerate the continuance of bovine tuberculosis in the human being in the hope that some day a raw tubercle‐free milk might be universal. Our agricultural and public health organisations were doing the people an injustice in their tacit sanction of the ordinary raw market milk. If they were not prepared to countenance compulsory pasteurisation, at least in the large communities, the only alternative was an official designation of that milk, which would make it clear to the public that it was not free from potential danger. He sometimes wondered what would be the effect of such an official designation if there were displayed in the retail milk shops an official notice stating to the public that such milk was not free from diseases dangerous to human subjects, and that they were warned not to use it without previous sterilisation. He was sure that if that were done the problem would very soon solve itself. Some Local Authorities were pressing hard for powers of compulsory pasteurisation. He thought the League might very well carry on the campaign by educating public opinion and influencing Parliament to that end. If the Government Departments were not willing to move in the matter and take action, then the public must be informed in the clearest possible terms what the position was. The League, in tackling the milk problem by its own methods, had a magnificent opportunity of making a great contribution to the important cause for which it stood.—Professor J. Basil Buxton, of the Institute of Animal Pathology at Cambridge University, said that pasteurisation could not by any means dispense with the necessity for clean milk. They must produce clean milk, however much or however little they might cook it or otherwise treat it afterwards.—Professor Gaiger, President of the Royal College of Veterinary Surgeons, said that they had an enormous job in front of them if they were going to make our milk free from the germ of bovine tuberculosis.—Sir Leonard Hill said that if we could get the people on the right diet we should enormously diminish the amount of disease. Of all the foods milk was one of the most important, and we ought to make the supply safe. Pasteurisation should be made compulsory at once.—Major D. S. Rabagliati, Chief Veterinary Inspector to the County Council of the West Riding of Yorkshire, told the gathering of the important work carried out by his Local Authority, who were the pioneers in the veterinary inspection of cows. He maintained that even if there were compulsory pasteurisation that was no reason why they should not have a clean supply of milk.

The quality of strategic decisions made at the helm of corporations matters a great deal. Predominantly, research on strategic decision-making has focused on CEOs as if they decide alone. Yet in reality, even the most powerful CEO makes strategic decisions together with an executive board. This chapter offers a theoretical explanation of strategic board decision-making through the emotional contagion between the CEO and board members.

We used both previous research and qualitative material – two case studies and interviews with several dozen CEOs of large corporations as well as the board members of one of them – to build our theoretical model.

Our inBoard Emotional Contagion Model (inBECM) specifies the following individual–collective emotional dynamics: After a strategic affective event has triggered an affective discussion within the boardroom, the emotionally intelligent CEO communicates verbally in order to – through an emotional contagion – homogenize board members’ emotional states leading to shared sense-making of the event and – potentially – to improved decision-making.

Suggestions are made for the inBECM contribution to emotion theory. Implications are stated for the key role of emotion in improving board decision-making and strategizing.

President Obama embraced social media and remains one of the most followed persons on Twitter. The focus of this study is twofold: to assess how the President’s use of Twitter affected (a) Millennials’ perception of Obama and (b) Millennials’ interest and likelihood to participate in the political process. Study findings provide support for a model derived from information processing theory. Results also suggest that message orientation (or perceived favorability) predicted source credibility, which stems from message content as well as the Twitter medium by which the message was delivered. Implications for study findings – including optimal strategies for cultivating a social media presence – are discussed.

Purpose: This study seeks to determine the marketplace practices in which consumers engage with regard to masculine and feminine codes employed in product design. Since extant consumer research argues that consumers prefer marketing stimuli that match their sex or gender identity, this study also asks how consumers’ practices inform this understanding of the possession-self link.

Design/methodology/approach: This study used semi-structured interviews with an auto-driving component to answer the research questions. Data from 20 interviews were analyzed using feminist critical discourse analysis and a poststructuralist feminist-informed theoretical framework.

Findings: Four consumer practices identified in the data show that interpretations and evaluations of product gender are sometimes, but not always, a reflection of the gendered self.

Research limitations/implications: This research shares a snapshot of a cohort of individuals that interact with the marketplace, but there are some perspectives missing. Future research must engage with individuals from different socioeconomic backgrounds, as well as non-binary or gender nonconforming individuals, in order to enhance or even challenge these findings.

Practical implications (if applicable): Evidence from the marketplace demonstrates intense criticism of products that have been coded as masculine or feminine based on gender stereotypes or men and women’s perceived aesthetic tastes. Marketers are encouraged to use gender codes to differentiate products catered to men and women based on their ergonomic or biological needs.

Originality/value: This study complicates theory on the possession-self link to show cases in which that link is broken. Engaging critically with the topic of product gender from a poststructuralist feminist perspective also illustrates how marketing practices may help or harm consumers.

AN ESTEEMED correspondent points out that there are about two dozen library magazines of all sorts and sizes in circulation, whereas when he started his career there were no more than three. Our correspondent has himself had considerable editorial experience, and it may be that he is still in harness in that regard. One of his earliest efforts was in running the magazine of the old Library Assistants' Association, and it is not likely that that magazine has ever reached the same heights of excellence as it attained in his day. He observes that there are far too many library magazines now in circulation. We agree.

ALL historians are biassed. There is no great harm in that; indeed it is inevitable. The trouble is that some historians are not aware of their bias. “I write without anger or favour, remote as I am from both these things” (“Sine ira et studio, quorum causas procul habeo”), boasted Tacitus, and there is no doubt that he made his claim in good faith. But two comments may be permitted. First his attempt at impartiality detracted from the value of his history. “The Roman historians” said Mommsen, “were men who said what it would have been meritorious to omit, and omitted what it was essential to say.” Again, for all his effort, Tacitus did not attain to impartiality. So much impressed was he,—to take only one instance,—by the contrast between slavish Roman and free barbarian, that his accounts of Germans and Britons must be taken with more than one grain of salt. His history, in other words, was conditioned by his own experience, his own environment, his own heredity.

With this number the Library Review enters on its ninth year, and we send greetings to readers at home and abroad. Though the magazine was started just about the time when the depression struck the world, its success was immediate, and we are glad to say that its circulation has increased steadily every year. This is an eminently satisfactory claim to be able to make considering the times through which we have passed.

BY the time these words appear the majority of those who attend Library Association Conferences will have made tentative arrangements for their visit to Margate in June. Already, we understand, adhesions are coming in as many in number as for any September conference, and, if this is so, the fact will reassure those who have doubts of the wisdom of the change from September to June. We give on other pages some outline of the programme and in Letters on Our Affairs are presented with a Study of the subjects of the papers. Here we can concentrate upon one or two important points.

I wonder what is happening to the “standard” history books in the libraries of Britain ? Do they go in and out, as good library books should; or are they permanently “at home,” dust‐enshrouded, on the library shelves ? I have an uneasy feeling that they are not in very great demand. For nowadays the cry is for “useful” subjects, and it is hard to persuade people that there is any use in “1066 and all that.” The public readily commends modern languages, mathematics, and, above all, science; a world which is suffering from a surfeit of science still pathetically believes that a little more science will put everything right.