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Article
Publication date: 1 January 2002

John Pratten and Chris Lovatt

Examines the development and changing environment of the public house sector. Studies reasons for the general decline in trade with particular reference to the state of…

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1037

Abstract

Examines the development and changing environment of the public house sector. Studies reasons for the general decline in trade with particular reference to the state of rural pubs. Considers some strategies for ameliorating the problems faced. Highlights the considerable challenge to management and argues that the role of local and national government is crucial, suggesting that they need to have more proactive policies in place.

Details

Management Research News, vol. 25 no. 1
Type: Research Article
ISSN: 0140-9174

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Article
Publication date: 1 October 2005

J.D. Pratten and C.J. Lovatt

The purpose of this paper is to study some of the business and legal problems experienced by the licensed trade and to explore the need for greater control for entry to…

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1216

Abstract

Purpose

The purpose of this paper is to study some of the business and legal problems experienced by the licensed trade and to explore the need for greater control for entry to the industry.

Design/methodology/approach

The approach taken has been to use an overview of the function of professional and trade bodies together with a detailed analysis relevant to the licensed trade.

Findings

The findings are that the dangers of anti‐social behaviour resulting from alcohol consumption, coupled with the activities of some licensees, suggest that a more professional group of licensees could benefit employees and consumers.

Research limitations/implications

The research is limited by being desk‐based.

Originality/value

The extra demands to gain a licence could be unpopular but, if the proposals led to fewer examples of business failure, a greater proficiency in dealing with customers and a greater awareness of the dangers of alcohol, then it would be of real benefit to the public. Is a Licence to Trade the way forward?

Details

Journal of European Industrial Training, vol. 29 no. 8
Type: Research Article
ISSN: 0309-0590

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Article
Publication date: 1 April 2002

J.D. Pratten and S. Scoffield

Briefly outlines the recent history of the Licensed trade in the UK before considering what role marketing theory can play in the formulation of business response to…

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1092

Abstract

Briefly outlines the recent history of the Licensed trade in the UK before considering what role marketing theory can play in the formulation of business response to competition. Considers the classic four Ps, price, product, place and promotion together with people, process and physical evidence. Gives examples of success in each area. Concludes that the nature of the pub trade has changed with jajor players dominating the market. Cites the growing use of the Internet to help the small operator to increase trade and advocates regular analysis of the small trader’s position will enhance their ability to adapt to change quickly.

Details

Management Research News, vol. 25 no. 4
Type: Research Article
ISSN: 0140-9174

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Article
Publication date: 1 September 2003

J.D. Pratten and S.J. Scoffield

This article considers recent developments in the ownership and structure of the licensed trade in the UK. A marketing analysis has been undertaken to demonstrate the ways…

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1490

Abstract

This article considers recent developments in the ownership and structure of the licensed trade in the UK. A marketing analysis has been undertaken to demonstrate the ways in which the large pub owning companies have established competitive advantage over the smaller operators. Areas that the independents can use to gain trade are identified and examined. The possible impact of careful market analysis and effective use of modern technology are considered. Successful usage is described, and the sections of the trade likely to benefit most are identified. The problems of establishing a Web presence are also discussed.

Details

International Journal of Contemporary Hospitality Management, vol. 15 no. 5
Type: Research Article
ISSN: 0959-6119

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Article
Publication date: 6 March 2017

David Andrews and Simon Turner

The purpose of this paper is to ask if customer experiences in public houses (pubs) go wrong because of poor initial and subsequent training for front-line staff, while…

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1288

Abstract

Purpose

The purpose of this paper is to ask if customer experiences in public houses (pubs) go wrong because of poor initial and subsequent training for front-line staff, while questioning if enough is being made of employee engagement and socialization as a means to improve consistency within the pub service encounter.

Design/methodology/approach

The study applies a critical review of the literature with a focus on the initial and subsequent training of front-line employees in the context of managed and entrepreneur-led pub-retailing operations.

Findings

The delivery and impact of a well-designed initial training programme may not only enhance long-term employee engagement and loyalty, but also provide competitive advantage for pub-retail operations through a more consistent service delivery. The paper questions the suitability of the approach currently being adopted within the sector and suggests that change is needed in order to ensure the longer-term survival of pub-retail businesses.

Practical implications

Can reliable and consistent customer experiences be delivered without a more progressive approach to the initial training and engagement of front-line employees?

Originality/value

While the importance of initial and subsequent training is widely accepted, the potential for its poor delivery has an almost predictable impact on many customer experiences. The paper recommends a review of the methods used by managed house and entrepreneurial (tenanted and leasehold) pub-retailing businesses to enhance employee socialization, engagement and loyalty to fuel the sector’s drive to generate greater competitive advantage.

Details

British Food Journal, vol. 119 no. 3
Type: Research Article
ISSN: 0007-070X

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Article
Publication date: 12 June 2009

John D. Pratten

The purpose of this paper is to identify the problems which exist in the excessive use of alcohol and to consider the origins of these problems to determine if they are…

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766

Abstract

Purpose

The purpose of this paper is to identify the problems which exist in the excessive use of alcohol and to consider the origins of these problems to determine if they are new or long established.

Design/methodology/approach

There is a heavy use of secondary sources drawn from the whole of the period studied. This is augmented by discussions with licensees, retired licensees and older customers, to collect their reflections on the industry.

Findings

The main problems caused by the excessive use of alcohol are not new, but go back centuries. As the users of alcohol itself have changed, so the attention paid to these problems has been intensified.

Research limitations/implications

The paper reports the key problems of excessive alcohol consumption and examines some of the causes. Further work could examine such causes more carefully, and could include regional studies for comparison purposes.

Practical implications

The paper demonstrates that there are a variety of problems and suggests that they should be addressed individually rather than seeking one answer to a series of age‐old questions.

Originality/value

The topic should be of interest to all those who claim to be concerned by excessive alcohol consumption.

Details

Worldwide Hospitality and Tourism Themes, vol. 1 no. 2
Type: Research Article
ISSN: 1755-4217

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Article
Publication date: 8 February 2008

John Douglas Pratten and Christopher John Lovatt

The purpose of this paper is to investigate the need for the creation of a professional body whose membership would be essential for those wishing to hold a licence for…

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1117

Abstract

Purpose

The purpose of this paper is to investigate the need for the creation of a professional body whose membership would be essential for those wishing to hold a licence for the retailing of alcohol in the UK.

Design/methodology/approach

The Home Office and similar sources are employed to establish the problems of alcohol abuse. Trade information is utilised to consider the attitude of various stakeholders to this issue. Ethical texts examine expected responses from the sector. From these authoritative sources a solution has been proposed.

Findings

The results led to the proposal that the establishment of a compulsory professional body be considered.

Research limitations/implications

There is a lack of empirical research to investigate the proposal. This would be necessary to progress the idea.

Practical implications

The proposal for a professional body whose membership would be compulsory for a licence‐holder would be the subject of a major policy debate.

Originality/value

This embryonic proposal is original and would be of interest to all stakeholders.

Details

International Journal of Contemporary Hospitality Management, vol. 20 no. 1
Type: Research Article
ISSN: 0959-6119

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Article
Publication date: 1 July 2003

J.D. Pratten

Professional wrestling is a multi‐million pound industry. Loyal fans watch events and buy merchandising. However, even the participants admit that the results are…

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1148

Abstract

Professional wrestling is a multi‐million pound industry. Loyal fans watch events and buy merchandising. However, even the participants admit that the results are pre‐arranged, with writers producing the stories and the characters for those involved. In other words, the whole phenomena is manufactured. The spectators are aware of this, and still continue to offer their support. This study looks at the ways in which the industry seeks to entertain these fans and offer them the product that will maintain their interest and their attention and ensure that they will continue to pay regularly so as to maintain the industry’s profitability.

Details

Management Research News, vol. 26 no. 5
Type: Research Article
ISSN: 0140-9174

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Article
Publication date: 12 June 2009

Amanda J. Pratten

The purpose of this paper is to explain the ethical issues faced by licensees and how they are addressed to ensure suitable behaviour by customers.

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331

Abstract

Purpose

The purpose of this paper is to explain the ethical issues faced by licensees and how they are addressed to ensure suitable behaviour by customers.

Design/methodology/approach

The daily round of “problem drinkers” is identified, and the attitudes to their service examined.

Findings

In order to run a profitable business, only those who cause offence to others are likely to be refused service.

Practical implications

This paper should provide academics and others not directly involved in the industry with an idea of some of the issues faced by licensees.

Originality value

Little work has been done on the opinions and attitudes of licensees to the issues of problem drinkers. This paper may help to rectify that.

Details

Worldwide Hospitality and Tourism Themes, vol. 1 no. 2
Type: Research Article
ISSN: 1755-4217

Keywords

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Article
Publication date: 1 April 2006

J.D. Pratten

The purpose of this paper is to consider the value of the British pub to stakeholders and then to examine how its image can be improved in the light of criticisms of the…

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1972

Abstract

Purpose

The purpose of this paper is to consider the value of the British pub to stakeholders and then to examine how its image can be improved in the light of criticisms of the existing “drinks culture”.

Design/methodology/approach

These objectives are achieved by examining already published material relating to the pub as a social centre, an employer and an earner of government revenue. The problems of alcohol and criticisms of licensees are presented and considered in the light of other studies seeking solutions to the problem.

Findings

The study suggests that real change will not come from the licensees alone, but by a concerted effort by the majority of society to achieve responsible attitudes to alcohol consumption.

Research limitations/implications

The work relies on secondary sources, and would benefit from more studies of the attitudes of the stakeholders.

Practical implications

The article looks at the benefits of a responsible licensed trade and shows that criticisms of this trade in general will do nothing to solve the problems of excessive alcohol consumption. That requires a far more concerted movement from the nation as a whole. This does not, however, spare individual licensees from potential criticism for irresponsible service.

Originality/value

The paper may offer some comfort to the licensee, who is receiving much criticism at the moment. It may also make the rest of society more aware of its responsibilities.

Details

International Journal of Contemporary Hospitality Management, vol. 18 no. 3
Type: Research Article
ISSN: 0959-6119

Keywords

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