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Although management scholars have embraced grand challenges research, in many cases, grand challenges have been treated as merely a context for exploring extant theoretical perspectives. By comparison, our approach – robust action – provides a novel theoretical framework for tackling grand challenges. In this invited article, we revisit our 2015 model, clarifying and elaborating its key elements and taking stock of subsequent developments. We then identify three promising directions for future research: scaffolding, future imaginaries, and distributed actorhood. Ultimately, our core message is remarkably simple: robust action strategies – participatory architecture, multivocal inscription and distributed experimentation – jointly provide a means for tackling grand challenges that is well matched to their complexities, uncertainties, and evaluativities.

Scholars have primarily focused on how language represents categories. We move beyond this conception to develop a discursive perspective of market categorization focused on how categories are constructed through communicative exchanges. The discursive perspective points to three under-researched mechanisms of category evolution: (1) the interaction between market participants, (2) the power dynamics among market participants and within the discourse, and (3) the cultural and material context in which categories are constructed. In this theoretical paper, we discuss how each of these mechanisms shed light on different phases of category evolution and the methods that could be used to study them.

This chapter explores how “discourse,” as a process concerned with the production and consumption of talk and text, has been embraced within the field of organizational change and development (OCD). We present six ways of thinking about the role of discourse in OCD (namely: “discourse as component,” “discourse as process,” “discourse as analysis,” “discourse as method,” “discourse as mindset,” and “discourse as style”). Although the advent of dialogic OD has raised awareness of discourse, we demonstrate that it remains a marginal and under-utilized area of interest. We conclude by making a case for a more expansive role for discursive modes of analysis and engagement within OCD.

This double volume presents the state of the art in research on the microfoundations of institutions. In this introductory chapter, we develop an overview of where the emerging microfoundational agenda in institutional theory stands and in which direction it is moving. We discuss the questions of what microfoundations of institutions are, what the “micro” in microfoundations represents, why we use the plural form (microfoundations vs microfoundation), why microfoundations of institutions are needed, and how microfoundations can be studied. Specifically, we highlight that there are several traditions of microfoundational research, and we outline a cognitive, a communicative and a behavioral perspective. In addition, we explain that scholars tend to think of microfoundations in terms of an agency, levels, or mechanisms argument. We delineate key challenges and opportunities for future research and explain why we believe that the debate on microfoundations will become a defining element in the further development of institutional theory.

The ability to act in a purposeful and effective way amid institutional tensions and paradoxes is, right now, a highly prized quality in public leadership. The purpose of this chapter is to qualify moderately brave acts as a learning format that combines the analytical and performative skills implied in this kind of agency.

The chapter explores the engagement with paradoxes as a narrative praxis. From existing literature, it sums up an understanding of agency as a social process of mediating paradoxes in order to make action possible. Drawing on Northrop Frye’s theory of modes, the chapter explains this praxis as a narrative endeavour balancing the dynamics of tragedy (disintegration) and comedy (integration). Moderately brave acts are formed as a kind of low-mimetic synthesis – very much akin to comedy and realistic fiction. The narrative dynamics of low-mimetic synthesis are pursued in the case story of Christian, a Master of Public Administration (MPA) student from Copenhagen.

Moderately brave acts appear as a learning format that can inspire a less idealised, but not entirely ironic approach to the paradoxes of management. In this way, they can foster a nuanced and pragmatic agency that combines analytical reflexivity with the ability to take practical action in problematic situations.

The chapter may inspire teachers to use narrative techniques to allow students to deal with real problems of daily praxis in a way that embraces the tension between idealisation and deconstructive irony.

How is moral legitimacy established in pluralist contexts where multiple moral frameworks co-exist and compete? Situations of moral multiplexity complicate not only whether an organization or practice is legitimate but also which criteria should be used to establish moral legitimacy. We argue that moral legitimacy can be thought of as the property of a dynamic dialogical process in which relations between moral schemes are constantly (re-)negotiated through dynamic exchange with audiences. Drawing on Boltanski and Thévenot’s ‘orders of worth’ framework, we propose a process model of how three types of truces may be negotiated: transcendence, compromise, antagonism. While each can create moral legitimacy in pluralistic contexts, legitimacy is not a binary variable but varying in degrees of scope and certainty.

In job advertisements, companies present claims about their organizational identity. My study explores how employers use multimodality in visuals and verbal text to construct organizational identity claims and address potential future employees. Drawing on a multimodal analysis of job advertisements used by German fashion companies between 1968 and 2013, I identify three types of job advertisements and analyze their content and latent meanings. I find three specific relationships between identity claims’ verbal and visual dimensions that also influence viewers’ attraction to, perception of the legitimacy of, and identification with organizations. My study contributes to research on multimodality and on organizational identity claims.

This paper adds to the literature on societal grand challenges by shifting the focus away from business firms and other formal organizations as key actors in addressing such challenges toward the inherent organizing capacity that lies in the use of language itself. More specifically, we focus on the organizing capacities of metaphor-based communication, seeking to ascertain which qualities of metaphors enable them to co-orient collective action toward tackling grand challenges. In addressing this question, we develop an analytical framework based on two qualities of metaphorical communication that can provide such co-orientation: a metaphor’s (a) vividness and (b) responsible actionability. We illustrate the usefulness of this framework by assessing selected metaphors used in the public discourse to make sense of and organize collective responses to the Covid-19 pandemic, including the flu metaphor/analogy, the war metaphor, and the combined metaphor of “the hammer and the dance.” Our paper contributes to extant research by providing a means to assess the co-orienting potential of metaphors in bridging varied interpretations. In so doing, our framework can pave the way toward more responsible use of metaphorical communication in tackling society’s grand challenges.

Societal grand challenges have moved from a marginal concern to a mainstream issue within organization and management theory. How diverse forms of organizing help tackle – or reinforce – grand challenges has become centrally important. In this introductory paper, we take stock of the contributions to the volume on Organizing for Societal Grand Challenges and identify three characteristics of grand challenges that require further scholarly attention: their interconnectedness, fluidity, and paradoxical nature. We also emphasize the need to expand our methodological repertoire and reflect upon our practices as a scholarly community.

Festivals are conceptualised in this chapter as temporary organisations embedded in more permanent structures (e.g. festival lead organisation). Festivals face a series of paradoxical tensions common to temporary organisations in creative fields. These tensions arise, in part, from the diversity of actors involved in festivals and the distinctive values and priorities they bring to their festival organisational involvement. Lucca Comics & Games (LC&G), which is one of the biggest comic-cons in the world, operates in the intersection of different institutional contexts, which include a wide range of actors involved. Thus, tensions appear within the LC&G domain as a result of these actors’ different levels of involvement in the festival organisation and their diverse identities. These tensions and their resolutions will be analysed from the perspective of extant theory on paradox. A specific focus of this chapter is on the belonging paradox, which concerns the role of competing identities among different types of festival participants and how these competing identities are manifested in the organisational identity of LC&G, its structures and processes. Our study provides evidence of identity tensions as both/and relationships that are not mutually exclusive or antagonistic. The authors also suggest that ‘place identity’ requires further examination as a distinctive feature of temporary organising in festivals, considering its role in mediating tensions arising from the belonging paradox amongst festival main actors (exhibitors, artists, public bodies and lead organisation employees).